The Aimers Blog

Digital marketing strategies and tactics with a focus on SaaS & Tech. Join our newsletter for the latest industry insights:
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SaaS Marketing Funnel
PPC Strategy
•

November 9, 2026

SaaS Marketing Funnel: How to Turn Paid Traffic Into Pipeline

Elena Lopatskaya

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PPC Strategy
•

November 4, 2026

SaaS Ad Creative Strategy: Messaging Frameworks for Google, LinkedIn, and Meta

Anastasiya Khvin

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PPC Strategy
•

November 2, 2026

What We Cut Before Increasing a SaaS Google Ads Budget

Daria Mukha

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Recent Blogs

SaaS Marketing Funnel
PPC Strategy
•

November 9, 2026

SaaS Marketing Funnel: How to Turn Paid Traffic Into Pipeline

Elena Lopatskaya

SaaS Ad Creative Strategy for Google, LinkedIn & Meta
PPC Strategy
•

November 4, 2026

SaaS Ad Creative Strategy: Messaging Frameworks for Google, LinkedIn, and Meta

Anastasiya Khvin

What We Cut Before Increasing a SaaS Google Ads Budget
PPC Strategy
•

November 2, 2026

What We Cut Before Increasing a SaaS Google Ads Budget

Daria Mukha

Top 15 SaaS Digital Marketing Agencies for 2026
Working with an Agency
•

October 30, 2026

Top 15 SaaS Digital Marketing Agencies in 2026

Ekaterina Zotkova

All Blogs

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Paid Social
Paid Search
PPC Strategy
CRO & Landing Pages
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B2B Digital Marketing
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Top Experts Advise on Go-To-Market Strategy for Your SaaS Startup
B2B Digital Marketing
•

February 10, 2025

Expert Advice on Go-To-Market Strategy for Your SaaS

Ekaterina Zotkova

Example-Led Content Marketing: New Playbook for B2B
B2B Digital Marketing
•

January 12, 2026

Example-Led Content Marketing: New B2B Playbook for 2026

George Khoshtaria

How to Use Automation in Google Ads: Guide From PPC Expert
Paid Search
•

June 19, 2026

How to Use Automation in Google Ads: Guide From PPC Expert

Elena Lopatskaya

20 Free Marketing Tools for Startups
Tools & Productivity
•

September 9, 2026

20 Free Marketing Tools for SaaS and Tech Startups

Elena Lopatskaya

LinkedIn Video Ad Examples & Best Practices for 2026
Paid Social
•

September 28, 2026

8 LinkedIn Video Ad Examples and Best Practices for B2B SaaS

Anastasiya Khvin

ppc-trends-for-saas-tech-the-year-ai-takes-over
PPC Strategy
•

September 9, 2026

2026 PPC Trends for SaaS and Tech What AI Changes Now

Ekaterina Zotkova

How to Do PPC Keyword Research for B2B SaaS
PPC Strategy
•

December 19, 2024

How to Do PPC Keyword Research for B2B SaaS

Ekaterina Zotkova

Top Experts Share B2B Marketing Trends for 2026
B2B Digital Marketing
•

December 22, 2025

Top Experts Share B2B Marketing Trends for 2026

Ekaterina Zotkova

8 Top Tools for Remote Teams – Beyond Slack, ClickUp & Zoom
Tools & Productivity
•

December 11, 2024

8 Top Tools for Remote Teams – Beyond Slack, ClickUp & Zoom

Ekaterina Zotkova

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LinkedIn Marketing for B2B SaaS
Paid Social
•

October 28, 2026

LinkedIn Marketing for B2B SaaS: 5-Step Growth System

George Khoshtaria

A/B Test LinkedIn Ads
Paid Social
•

June 17, 2026

How to A/B Test LinkedIn Ads for Better Performance

Anastasiya Khvin

Facebook Ads Benchmarks for B2B SaaS
Paid Social
•

October 7, 2026

Facebook Ads Benchmarks for B2B SaaS (2026)

Elena Lopatskaya

LinkedIn Gen Form
Paid Social
•

June 11, 2026

LinkedIn Lead Gen Forms: Best Practices for SaaS Teams

Elena Lopatskaya

LinkedIn Carousel Ads
Paid Social
•

June 3, 2026

LinkedIn Carousel Ads Guide for SaaS: Creative, Targeting, and ROI

Elena Lopatskaya

Powerful Facebook Ads Scaling Strategies
Paid Social
•

May 27, 2026

Facebook Ads Scaling Strategies for B2B SaaS Growth

Anastasiya Khvin

Facebook Ads A/B Testing
Paid Social
•

May 20, 2026

Facebook Ads A/B Testing: How to Run Winning Tests

Elena Lopatskaya

LinkedIn Message Ads for B2B SaaS
Paid Social
•

May 18, 2026

LinkedIn Message Ads for B2B SaaS: What Works in 2026

Elena Lopatskaya

Facebook Ads Targeting Options
Paid Social
•

May 13, 2026

Facebook Ads Targeting Options for B2B SaaS: Full Guide

Elena Lopatskaya

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The State of SaaS PPC
Paid Search
•

July 21, 2026

The State of SaaS PPC in 2026: What the Data Means for B2B Growth Teams

Elena Lopatskaya

LinkedIn Conversation Ads for SaaS
Paid Search
•

May 25, 2026

LinkedIn Conversation Ads for SaaS: Best Practices

Elena Lopatskaya

How to Optimize Google Display Ads for Higher CTR
Paid Search
•

April 1, 2026

How to Optimize Google Display Ads for Higher CTR

Alesia Sidaruk

Google Display Ads Targeting Options
Paid Search
•

March 30, 2026

Google Display Ads Targeting Options for B2B SaaS Teams

Anastasiya Khvin

Best 10 Google Display Ads Examples for SaaS & Tech
Paid Search
•

October 1, 2026

10 Google Display Ads Examples for SaaS and Tech Brands

Daria Ivanchik

Best Google Ads Campaign Types for B2B SaaS
Paid Search
•

January 28, 2026

Best Google Ads Campaign Types for B2B SaaS

Anastasiya Khvin

Microsoft Ads vs Google Ads for B2B SaaS: When Lower Volume Wins
Paid Search
•

January 21, 2026

Microsoft Ads vs Google Ads for B2B SaaS

Anastasiya Khvin

Best Microsoft Ads Campaign Types for B2B SaaS
Paid Search
•

January 19, 2026

Best Microsoft Ads Campaign Types for B2B SaaS

Anastasiya Khvin

Top 10 Google Ads for SaaS Agencies in 2026
Paid Search
•

February 10, 2026

Top 10 Google Ads for SaaS Agencies in 2026

Anastasiya Khvin

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SaaS Marketing Funnel
PPC Strategy
•

November 9, 2026

SaaS Marketing Funnel: How to Turn Paid Traffic Into Pipeline

Elena Lopatskaya

SaaS Ad Creative Strategy for Google, LinkedIn & Meta
PPC Strategy
•

November 4, 2026

SaaS Ad Creative Strategy: Messaging Frameworks for Google, LinkedIn, and Meta

Anastasiya Khvin

What We Cut Before Increasing a SaaS Google Ads Budget
PPC Strategy
•

November 2, 2026

What We Cut Before Increasing a SaaS Google Ads Budget

Daria Mukha

Retention Marketing for SaaS
PPC Strategy
•

October 21, 2026

Retention Marketing for SaaS: Paid Campaigns for Expansion and Churn Reduction

Anastasiya Khvin

Media Strategy for B2B SaaS
PPC Strategy
•

October 7, 2026

Paid Media Strategy for B2B SaaS: How to Allocate a $10K Monthly Budget

Anastasiya Khvin

Why You Shouldn't Drive Cold Traffic Directly to a Demo
PPC Strategy
•

May 6, 2026

The SaaS Funnel: Why You Shouldn't Drive Cold Traffic Directly to a Demo

Victoria Mikhalchuk

Google Display Ads Best Practices for SaaS in 2026
PPC Strategy
•

March 16, 2026

Google Display Ads Best Practices for SaaS in 2026

Anastasiya Khvin

Google Ads vs Facebook Ads for SaaS: Costs, Lead Quality & Funnel Fit
PPC Strategy
•

February 25, 2026

Google Ads vs Facebook Ads for SaaS: Costs & Funnel Fit

Victoria Mikhalchuk

Display Advertising Best Practices for 2026: A Complete Guide
PPC Strategy
•

October 28, 2026

Display Advertising Best Practices for 2026: Full Guide

Layla Abilova

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Best SaaS Landing Pages
CRO & Landing Pages
•

June 29, 2026

Best SaaS Landing Pages: Examples That Convert

Elena Lopatskaya

SaaS Conversion Rate Optimization: Key Trends for 2026
CRO & Landing Pages
•

January 8, 2026

SaaS Conversion Rate Optimization: Key Trends for 2026

Anastasiya Khvin

What is Conversion Rate Optimization for SaaS: Not Just Buttons and Colors
CRO & Landing Pages
•

November 24, 2025

CRO for SaaS: It's Not Just Buttons and Colors

Anastasiya Khvin

If Your SaaS Landing Page Doesn't Convert, It's Just a Pretty Homepage
CRO & Landing Pages
•

November 19, 2025

SaaS Landing Page Not Converting? Fix It Right Now

Anastasiya Khvin

Best Conversion Rate Optimization Tools​ List
CRO & Landing Pages
•

November 10, 2025

Best Conversion Rate Optimization Tools​ List

Anastasiya Khvin

SaaS Conversion Rate Optimization: How to Double Your Trial-to-Paid Conversion Rate in 90 Days
CRO & Landing Pages
•

October 27, 2025

SaaS CRO: Double Trial-to-Paid Rate in 90 Days

Anastasiya Khvin

7 Critical SaaS Landing Page Elements That Convert Visitors Into Paying Customers
CRO & Landing Pages
•

October 13, 2025

7 SaaS Landing Page Elements That Convert Visitors

Anastasiya Khvin

Landing Page vs Website for Ads: Which One Actually Works?
CRO & Landing Pages
•

September 10, 2025

Landing Page vs Website for Ads: Which One Actually Works?

Anna Kuzniatsova

SaaS Landing Page Examples by Funnel Stage: Awareness, Consideration, Decision
CRO & Landing Pages
•

August 11, 2025

SaaS Landing Page Examples by Funnel Stage

Ann Gerasimovich

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345 GPTs List for Digital Marketers
Growth Marketing
•

January 16, 2024

345 Custom GPTs for Digital Marketers: The Full List

Anastasiya Khvin

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Best HealthTech Marketing Agencies for B2B Healthcare Software
B2B Digital Marketing
•

October 26, 2026

Best HealthTech Marketing Agencies for B2B Software in 2026

Anastasiya Khvin

B2B Digital Marketing
•

October 19, 2026

B2B SaaS Offer Strategy: What to Promote Besides a Demo

Anastasiya Khvin

AI Mode, AI Overviews and Your B2B PPC Budget
B2B Digital Marketing
•

October 14, 2026

What AI Mode and AI Overviews Mean for Your B2B PPC Budget

Elena Lopatskaya

10 Best Logistics Tech Marketing Agencies in 2026
B2B Digital Marketing
•

October 12, 2026

Best Logistics Marketing Agencies for Supply Chain and Logistics Tech in 2026

Anastasiya Khvin

What Is B2B Revenue Marketing
B2B Digital Marketing
•

September 30, 2026

What Is B2B Revenue Marketing: Strategy and Metrics for SaaS

Elena Lopatskaya

10 Best Marketing Analytics Agencies for B2B SaaS
B2B Digital Marketing
•

September 28, 2026

10 Best Marketing Analytics Agencies for B2B SaaS

Elena Lopatskaya

Demand Generation vs Lead Generation for SaaS
B2B Digital Marketing
•

September 23, 2026

Demand Generation vs Lead Generation: Key Differences and How to Use Both

Anastasiya Khvin

10 B2B SaaS paid media agencies
B2B Digital Marketing
•

September 21, 2026

10 Best B2B SaaS Paid Media Agencies in 2026

Elena Lopatskaya

HealthTech Marketing Strategies
B2B Digital Marketing
•

September 16, 2026

HealthTech Marketing Strategies: A B2B Playbook for Health Technology Companies

Elena Lopatskaya

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8 AI-Powered Tools to Automate Your SaaS Ad Campaigns
Tools & Productivity
•

January 5, 2026

8 AI-Powered Tools to Automate Your SaaS Ad Campaigns

Anastasiya Khvin

The Best SaaS Email Marketing Tools for Startups
Tools & Productivity
•

November 25, 2025

The Best SaaS Email Marketing Tools for Startups in 2026

Anastasiya Khvin

15 SaaS Marketing Tools That Eliminate Manual Work and Boost ROI
Tools & Productivity
•

August 11, 2026

15 SaaS Marketing Tools That Cut Manual Work & Boost ROI

Anastasiya Khvin

7 Unexpected Sources of Ad Inspiration We Use When Stuck on SaaS Creative
Tools & Productivity
•

July 17, 2025

7 Sources Where to Find SaaS Ad Creative Inspiration

Alexandra Nabiyeva

Best AI Tools for SaaS PPC: 10 Startups Helping You Launch Smarter
Tools & Productivity
•

September 9, 2026

Best AI Tools for SaaS PPC in 2026: 10 Tools for Smarter Campaigns

Anastasiya Khvin

Best AI Tools for Email Marketing
Tools & Productivity
•

May 12, 2025

Best AI Tools for Email Marketing: 10 Startups to Know

Anastasiya Khvin

Best Custom GPTs
Tools & Productivity
•

April 24, 2025

10 Custom GPTs SaaS Teams Should Actually Be Using

Anastasiya Khvin

20 Free Marketing Tools for Startups
Tools & Productivity
•

September 9, 2026

20 Free Marketing Tools for SaaS and Tech Startups

Elena Lopatskaya

8 Top Tools for Remote Teams – Beyond Slack, ClickUp & Zoom
Tools & Productivity
•

December 11, 2024

8 Top Tools for Remote Teams – Beyond Slack, ClickUp & Zoom

Ekaterina Zotkova

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Working with an Agency
•

October 20, 2026

Best AI Marketing Agencies for AI SaaS and Tech Companies in 2026

Elena Lopatskaya

10 Cybersecurity Marketing Agencies for B2B SaaS in 2026
Working with an Agency
•

September 14, 2026

10 Cybersecurity Marketing Agencies for B2B SaaS Teams in 2026

Anastasiya Khvin

Best B2B Demand Gen Agencies for SaaS
Working with an Agency
•

June 22, 2026

Best Demand Gen Agencies for B2B SaaS Companies in 2026

Anastasiya Khvin

Top 10 SaaS Branding Agencies in 2026
Working with an Agency
•

April 8, 2026

Top 10 SaaS Branding Agencies in 2026

Anastasiya Khvin

How to Create a Marketing Strategy for a New Product
Working with an Agency
•

April 29, 2026

How to Create a Marketing Strategy for a New Product

Anastasiya Khvin

How to Spot a Good SEM Agency in 5 Minutes
Working with an Agency
•

November 20, 2025

How to Spot a Good SEM Agency in 5 Minutes

Anastasiya Khvin

7 Red Flags Your SaaS Marketing Agency Isn't Delivering Results (And What to Do About It)
Working with an Agency
•

October 21, 2025

7 Signs It's Time to Change Your SaaS Marketing Agency

Anastasiya Khvin

Why Your SaaS Company Needs Specialized PPC Management (And How to Find the Right SaaS PPC Agency)
Working with an Agency
•

February 5, 2026

What Is PPC Management? Strategy, Tools, and ROI

Anastasiya Khvin

How to Brief a SaaS Digital Marketing Agency for Better Results
Working with an Agency
•

October 29, 2026

How to Brief a SaaS Marketing Agency Effectively

Anastasiya Khvin

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Aimers Is a 2026 Google Premier Partner
Aimers News
•

March 19, 2026

Aimers Is a 2026 Google Premier Partner
We Just Earned G2's High Performer Badge
Aimers News
•

December 17, 2025

We Just Earned G2's High Performer Badge

Anastasiya Khvin

G2 Names Aimers a Top-Rated Agency for 2025
Aimers News
•

June 26, 2025

G2 Names Aimers a Top-Rated Agency for Summer 2025

Anastasiya Khvin

Aimers named Top Agency by Clutch for 2025
Aimers News
•

May 6, 2025

Aimers named Top Agency by Clutch for 2025

Anastasiya Khvin

Our New Brand, the Tale of Inception
Aimers News
•

August 28, 2023

Our New Brand: The Tale of Aimers' Inception Story

Denis Yurchuk

Our Resources

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30+ audit points, 7 sections, and practical fixes for every item.
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LinkedIn Ads Checklist for SaaS
20+ audit points across 7 sections with practical fixes for every item.
Download Free Checklist
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Facebook Ads Checklist for SaaS
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Meet Our Authors

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Daria Mukha

PPC Manager

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Elena Lopatskaya

Marketing Manager

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Anastasiya Zholud

PPC Manager

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Alexandra Nabiyeva

Graphic Designer

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Kate Davydova

Head of Production at Aimers

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George Khoshtaria

Fractional CMO, Founder of rethink GTM

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Aidana Parimbekova

Business Development Manager

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Laura Bolaños

Startup Advisor

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Victoria Mikhalchuk

PPC Manager at Aimers

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Yuri Yurchuk

CEO at Aimers

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Vitalii Petukhov

PPC Manager at Aimers

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Veronika Markovskaya

Account Manager

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Veranika Hres

Head of New Business

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Snezhana Kim

Account Manager

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Shawn Garrett

HubSpot Partner

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Nikita Yaroshenko

CTO at Aimers

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Natalia Mironchyk

People Partner at Aimers

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Denis Yurchuk

CMO at Aimers

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Layla Abilova

PPC Growth Leader

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Elena Kuzniatsova

PPC Manager

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Anna Kuzniatsova

UX/UI Designer

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Daria Ivanchik

PPC Growth Leader

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Anna Saskevich

PPC Manager

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Ann Gerasimovich

UX/UI Designer at Aimers

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Anastasiya Khvin

Marketing Manager at Aimers

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Kseniya Leuko

Head of Account Management

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Alesia Sidaruk

PPC Manager at Aimers

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Ekaterina Zotkova

Content Strategist

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