The Aimers Blog
Digital marketing strategies and tactics with a focus on SaaS & Tech.
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Paid Social
April 17, 2025
7 LinkedIn Ads Optimization Tactics for Better ROI
Struggling with LinkedIn Ads? These 7 LinkedIn Ads optimization tactics will help you reach the right audience, lower costs, and boost conversions. Read more!
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Paid Search
April 14, 2025
Bing Ads Cost in 2025: Is It Worth Your Budget?
Want cheaper CPCs and better B2B targeting? Bing Ads cost less than Google – and could be your smartest move this year. Here’s how to make it work.
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Paid Social
April 9, 2025
Best Reddit Ad Examples That Actually Work
Discover the best Reddit ad examples and learn what makes them effective. See real-world ad breakdowns and get tips for creating high-performing Reddit campaigns.
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CRO & Landing Pages
April 7, 2025
What Is Conversion Rate Optimization? The Ultimate Guide to CRO in 2025
Discover what conversion rate optimization is and how to boost signups, leads, and revenue with data-driven CRO strategies.
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Working With Agency
April 2, 2025
Why Choose Aimers as Your Growth Marketing Agency
Discover what makes Aimers to stand out as a growth marketing agency for SaaS & tech companies.
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B2B Digital Marketing
March 31, 2025
Aimers B2B Marketing Digest for SaaS & Tech - March 2025
LinkedIn's Calendly integration, CRO wins, PPC toolkits, and more – this March B2B digest is packed with practical insights for SaaS & tech marketers.
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Paid Social
March 26, 2025
LinkedIn Ads for SaaS: Budget, Best Practices, and Performance Tips
Learn how to run LinkedIn Ads for SaaS: target the right decision-makers, optimize budgets, and drive conversions with our expert tips and strategies.
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Working With Agency
March 20, 2025
12 Best SEO Companies & Agencies Worldwide
Want to rank higher on Google? Here’s a list of the best SEO agencies worldwide to help you grow organic traffic, improve rankings, and scale your business.
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PPC Advertising
March 17, 2025
20 Best PPC Tools for Management, Automation, and More
Discover the best PPC tools for campaign management, automation, tracking and more.
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CRO & Landing Pages
March 12, 2025
Conversion Rate Optimization Best Practices: Skyrocketing CRO
Want more leads and sales? Discover best practices for CRO to improve user experience and boost conversions.
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Paid Social
March 10, 2025
How Much Do Reddit Ads Cost in 2025
We break down Reddit pricing and the best ad strategies to help you maximize ROI while keeping costs low.
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Paid Social
March 5, 2025
7 Facebook Ads Optimization Strategies for SaaS & Tech Companies
Looking to improve your Facebook Ads optimization for SaaS? Discover expert strategies that we recommend to our clients.
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Paid Social
March 3, 2025
What is LinkedIn Audience Network & How to Use It for Max ROI
LinkedIn Audience Network extends your LinkedIn Ads to third-party sites and apps. But is it worth it? Learn how it works, see examples, and optimize for max ROI.
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B2B Digital Marketing
February 27, 2025
Aimers B2B Marketing Digest for SaaS & Tech - February 2025
February’s marketing digest is here! Get expert insights, actionable tips, and strategies to optimize your campaigns and boost conversions. No fluff, just results.
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Paid Search
February 24, 2025
7 Google Ads Optimization Tweaks That Bring the Most Value
Learn 7 high-impact Google Ads optimizations that we recommend to our clients. These are smart tweaks that maximize efficiency and reduce spend.
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Working With Agency
February 20, 2025
20 Best SaaS PPC Agencies That Drive Real Results in 2025
If you're searching for the best SaaS PPC agency to grow your business, you've come to the right place! Check our curated list of 20 best SaaS PPC agencies.
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PPC Advertising
February 19, 2025
Ultimate Guide to PPC Marketing for SaaS & Tech in 2025
This is your full guide to PPC – after reading it you’ll get a full understanding of what PPC is, and how it works for SaaS and tech companies.
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Paid Social
February 11, 2025
Facebook Ads Best Practices for Tech Companies and SaaS
Step up your PPC game with Facebook Ads best practices tailored for tech companies and SaaS providers.
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B2B Digital Marketing
February 10, 2025
Top Experts Advise on Go-To-Market Strategy for Your SaaS Startup
6 experts share essential advice for a successful SaaS GTM. Learn how to keep strategic focus on the things that truly matter!
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B2B Digital Marketing
January 30, 2025
Aimers B2B Marketing Digest for SaaS & Tech - January 2025
A new edition of Aimers B2B Marketing Digest that will help you reach your marketing goals that much faster. Free PPC webinar invite inside!
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B2B Digital Marketing
January 22, 2025
Example-Led Content Marketing: New B2B Playbook for 2025
The traditional content marketing model is broken. Learn about an AI-resistant Example-Led Content that offers a higher ROI.
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Paid Search
January 15, 2025
How to Use Automation in Google Ads: Guide From PPC Expert
Learn how to use Google Ads automation without sacrificing the efficiency of your campaigns.
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Efficient Work Tips
January 13, 2025
8 Free Marketing Tools for Startups
A curated list of free tools for startup marketing, designed to empower small teams and help to scale without the hefty price tag.
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Paid Social
January 8, 2025
LinkedIn Video Ad Examples & Best Practices for 2025
Learn the best practices on how to create great LinkedIn video ads, supported by examples from top SaaS and tech companies.
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PPC Advertising
January 6, 2025
2025 PPC Trends for SaaS & Tech: The Year AI Takes Over?
Let’s dive into the 5 major PPC trends for SaaS & tech in 2025: from AI-driven automation to the rise of voice search, are we all just marketing robots yet?
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B2B Digital Marketing
December 27, 2024
Aimers B2B Marketing Digest for SaaS & Tech – December 2024
As we wrap up this year and gear up for the next, dive into insights from SaaS & B2B industry experts that will empower you to kick off 2025 with confidence.
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PPC Advertising
December 19, 2024
How to Do PPC Keyword Research for B2B SaaS
Learn how to simplify your PPC keyword research with a Keyword Pyramid Method.
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B2B Digital Marketing
December 18, 2024
Top Experts Share B2B Marketing Trends for 2025
Industry insiders share their predictions and trends that will shape B2B marketing in the coming year.
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Efficient Work Tips
December 11, 2024
8 Top Tools for Remote Teams – Beyond Slack, ClickUp & Zoom
Our curated list of 8 cutting-edge tools offering unique features to meet the diverse needs of remote teams.
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PPC Advertising
December 9, 2024
How to Build PPC Campaigns For Every Marketing Funnel Stage
Master PPC campaigns for every stage of your marketing funnel with expert insights and actionable strategies.
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B2B Digital Marketing
December 4, 2024
9 Steps to Improve Your SaaS Conversion Rate
9 steps to improve SaaS conversion rate and enhance your campaign performance in general.
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B2B Digital Marketing
November 28, 2024
Aimers B2B Marketing Digest for SaaS & Tech – November 2024
Learn what top expert are discussing on LinkedIn and get some great marketing advice from real-life practice.
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B2B Digital Marketing
November 26, 2024
4 Experts Share How Your SaaS Can Stand Out Among the Competition
Seasoned industry experts share invaluable insights on how clarity, context, and compelling storytelling can elevate your SaaS brand above the rest.
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Working With Agency
November 21, 2024
6 Questions To Ask Before Hiring a PPC Marketing Agency
Essential questions to ask your potential PPC marketing agency – these will save you time, budget, and many headaches down the road!
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Aimers News
November 20, 2024
Aimers Recognized as a Clutch Global Award Winner and Champion for Fall 2024
We’re thrilled to announce that Aimers has been honored as both a Clutch Global Award Winner and a Clutch Champion for Fall 2024!
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B2B Digital Marketing
November 13, 2024
Lessons in Overcoming Challenges As A Marketing Leader
Conversation with Renato Cassinelli covering topics close to the heart of any marketing leader – from demand gen to building a strong team and personal well-being.
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CRO & Landing Pages
November 12, 2024
CRO vs. Lead Generation: Unlocking the Sales Funnel
Are you ready to supercharge your leads and sales? Let’s dive into the infographic on the dynamic duo of growth marketing: lead gen vs. CRO!
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PPC Advertising
November 5, 2024
7 Ways to Use Social Proof in Your PPC Ads
7 practical ways to include social proof in your PPC ads, helping you create more engaging and effective messages that resonate with your audience.
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B2B Digital Marketing
October 31, 2024
Aimers Spooktacular B2B Marketing Digest for SaaS & Tech – October 2024
A special edition of our marketing digest, where we share ghastly good content and frightfully effective marketing tactics to haunt your competition.
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B2B Digital Marketing
October 30, 2024
8 Cutting-Edge Tools for Outstanding SaaS Customer Experience
We share a curated list of 8 groundbreaking tools designed to improve the user's experience with your SaaS product.
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Growth Marketing
October 28, 2024
6 Proven Marketing Tactics to Get Your First 100 SaaS Customers
An innovative startup advisor Laura Bolaños shares how to effectively acquire your first 100 SaaS customers.
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B2B Digital Marketing
October 23, 2024
6 Experts Share How to Use AI for Your B2B Marketing
Join the industry leaders as they uncover the strategies that will define the future of AI-powered marketing.
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Aimers News
October 22, 2024
Have Questions About PPC, Digital Marketing, or Aimers? We’ve Got Answers!
We're excited to announce a new initiative where we invite you to submit your questions about SaaS, PPC, digital marketing, and more!
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Paid Social
October 9, 2024
How to Run Effective Instagram Ads for B2B SaaS
Our PPC Manager Alesia Sidaruk shares 7 tried-and-tested strategies for Instagram Ads, drawing from our successful approach to B2B SaaS campaigns here at Aimers.
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PPC Advertising
October 3, 2024
Infographic: 15 SaaS KPIs to Measure Your PPC Campaigns
A list of Key Performance Indicators (KPIs) to guide your SaaS business in achieving its objectives.
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B2B Digital Marketing
September 30, 2024
Aimers B2B Marketing Digest for SaaS & Tech - September 2024
Welcome to the September edition of Aimers marketing digest for SaaS and tech! Let's dive into a treasure trove of insights from the brightest minds in B2B marketing.
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B2B Digital Marketing
September 27, 2024
10 Best Marketing Tools for SaaS That You Might Have Missed
Check our curated list of 10 emerging favorites among SaaS marketers that you might have overlooked.
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Growth Marketing
September 25, 2024
Top Experts Share Growth Hacks for Small SaaS Startups
We turned to top growth and B2B experts for specific advice on growth hacks for small startups. Read on to learn from their expansive experience and know-how!
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Paid Social
September 17, 2024
Best Practices for LinkedIn Ads: 5 Key Tips From Our Expert
Maximize your ROI with these 5 strategic best practices for LinkedIn ads. Learn how to effectively tap into LinkedIn's potential without breaking the bank.
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B2B Digital Marketing
August 29, 2024
Aimers B2B Marketing Digest for SaaS & Tech – August 2024
This month has brought a ton of new insights and interesting discussions across the B2B marketing community. Let's dive in!
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Paid Search
August 21, 2024
Growth Hacking With Google Ads: 6 Expert Tactics That Work
Our PPC Growth Leader shares 6 expert tactics for growth hacking with Google Ads – these will drive leads and sales for your SaaS & tech business.
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B2B Digital Marketing
August 19, 2024
7 Essential HubSpot Settings to Activate for Maximum ROI
Our HubSpot partner shares 7 key settings that you must configure to get the most out of your HubSpot investment – all in under 120 minutes.
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PPC Advertising
August 14, 2024
5 Tools To Make Your SaaS Ad Campaigns More Profitable
Equip yourself with these 5 tools to optimize your ad campaigns, and watch your SaaS business flourish!
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Working With Agency
August 12, 2024
Why You Need an Account Manager on Your Team
Learn why account manager is your best ally and advocate on the agency side, capable of elevating your campaigns from mere existence to extraordinary success.
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Paid Social
August 6, 2024
Facebook Ads for SaaS Lead Gen: 8 Winning Strategies
Our PPC Manager shares unique SaaS Facebook Ads tactics that get results – these are tried and tested for driving ad campaigns’ performance for our SaaS clients.
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B2B Digital Marketing
July 31, 2024
Aimers B2B Marketing Digest for SaaS & Tech – July 2024
Welcome to this month’s issue of Aimers Digest, where we give you the best insights across the B2B marketing community.
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Working With Agency
July 22, 2024
How to Choose Growth Marketing Agency for SaaS Business
Head of AM at Aimers Kseniya Leuko breaks down the step-by-step process for choosing a growth marketing agency and building a successful cooperation.
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B2B Digital Marketing
July 17, 2024
Marketing Emoji Quest – #WorldEmojiDay
We need your help on a top-secret mission to uncover the hidden words in the emoji marketing quest. Are you up for the challenge?
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B2B Digital Marketing
July 16, 2024
Performance Marketing: The Definitive Guide for 2025
Learn the essential aspects of performance marketing, supported by top expert opinion on the current best practices and trends.
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PPC Advertising
July 10, 2024
5 Free Advertising Tools to Optimize Your Campaigns
We have prepared a list of absolutely free advertising tools that will take your campaigns to the next level.
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B2B Digital Marketing
June 26, 2024
Aimers B2B Marketing Digest for SaaS & Tech – June 2024
Welcome to our monthly digest featuring the juiciest B2B marketing highlights in less than 3 minutes of reading time.
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B2B Digital Marketing
June 21, 2024
Why Most B2B Marketing Sucks, and How to Make Yours Better
Let’s have an honest conversation about the weakest sides of B2B marketing: top experts share their perspectives and offer concrete solutions.
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B2B Digital Marketing
June 18, 2024
15 Advanced SaaS Marketing Metrics That You Need To Track
Let's look into advanced SaaS metrics that are unique to this industry. Use them to take your marketing strategy to the next level.
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Working With Agency
June 12, 2024
12 Signs You've Chosen the Wrong Performance Marketing Agency
Head of New Business Veranika Hres is sharing expert advice on 12 warning signs that your marketing agency is wrong.
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CRO & Landing Pages
June 10, 2024
20 Best Landing Page Tools & Builders To Boost Conversions
Check out our curated list of the 20 best landing page tools and builders that offer an array of incredible capabilities.
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CRO & Landing Pages
June 7, 2024
10 Ways to Improve Your SaaS Landing Page Conversion Rate
10 proven tactics that can help you transform your SaaS landing page into a superhero that converts above the industry’s average.
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Working With Agency
May 28, 2024
Top 15 SaaS Digital Marketing Agencies in 2025
If you are a B2B SaaS business, seeking to fuel your growth via digital marketing and looking for a competent agency – look no further.
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Paid Social
May 27, 2024
Best Practices for Meta Ads in SaaS and Tech
Check out 5 best practices for running Facebook Ads campaigns for your SaaS or tech business.
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B2B Digital Marketing
May 22, 2024
Essential SaaS Digital Marketing Insights for 2024
Let's explore key aspects of SaaS digital marketing, as well as basic techniques and advanced approaches that will help your SaaS business to thrive.
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PPC Advertising
May 22, 2024
100 Effective Call to Action Examples for Your PPC Ads + Tips
A list of 100 effective CTAs, divided into groups depending on the goals of your ad campaign.
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PPC Advertising
May 20, 2024
PPC Audit: Key Steps for Optimal Performance
In today’s marketing environment, conducting quality PPC audits regularly is a must –– if you want to sustain the optimal performance of your campaigns.
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CRO & Landing Pages
May 20, 2024
7 Conversion Optimization Mistakes That Are Affecting Your Sales
We are happy to share our experience in the field, so you can avoid the costly mistakes and set up your CRO properly from the get-go.
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Paid Search
May 17, 2024
Google Ads Cost Breakdown: What You Need to Know in 2025
Maximize the returns on your advertising budget with this comprehensive guide to understanding Google advertising costs.
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B2B Digital Marketing
May 17, 2024
Top Programmatic Advertising Platforms of 2024
This article serves to help you explore programmatic advertising platforms and their features.
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Growth Marketing
May 16, 2024
The Best SaaS Growth Hacking Tips for 2024
Unlock the power of SaaS growth hacks. Learn about the strategies that can dramatically increase your company's growth
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Paid Social
May 14, 2024
Unlocking TikTok for Business Success: A Marketer's Guide
Let’s explore why TikTok is emerging as an indispensable tool and how businesses can achieve impressive results with its help.
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Paid Social
May 13, 2024
Instagram Advertising in 2024: Costs, Tips, and How to Save
Discover the factors that influence the cost of Instagram advertising. Learn how to maximize your ad spend and improve cost performance.
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CRO & Landing Pages
May 10, 2024
Website Usability Testing: Why It Matters
Discover in this blog post why you should invest your time into usability testing for your website.
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Paid Social
May 9, 2024
LinkedIn Ads Excellence: Essential Tips and Best Practices
Drive results with LinkedIn ads best practices. Learn how to effectively target professionals, reinforce your brand, and track conversions.
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PPC Advertising
May 8, 2024
PPC for Small Business: Maximizing Visibility and Revenue
Pay-Per-Click advertising is a real goldmine for small businesses, as it allows to increase visibility on search engines such as Google, Bing, and social platforms.
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Efficient Work Tips
May 8, 2024
15 Best AI Marketing Tools Beyond ChatGPT
These AI marketing tools will surprise you with their advanced features that are pushing the limits of what AI can do.
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PPC Advertising
May 7, 2024
Essential PPC Tips for Growing SaaS & Startup Businesses
Learn how to optimize campaigns, target the right audience, and drive leads for your business with PPC advertising.
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B2B Digital Marketing
May 6, 2024
3 Rules To Follow When Developing Your SaaS KPIs
The Head of PPC at Aimers Nikita Yaroshenko is laying out three key rules to setting the efficient KPIs, supported by hands-on tips and real-life examples.
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CRO & Landing Pages
May 4, 2024
Explore SaaS Landing Page Secrets: Design Tips & Examples
Optimize your SaaS landing page for maximum conversions. Learn how to design a persuasive page that drives action and boosts sales.
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Paid Social
May 3, 2024
B2B Facebook Ads: Key Tips for the Ideal Converting Ads
In this guide, we’ll uncover essential tips and best practices to help you create Facebook ads that not only capture attention but also drive conversions.
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Paid Social
May 2, 2024
LinkedIn Retargeting: Effectively Re-Engage Your Audience
LinkedIn is key for career pros, so mastering its ad effectiveness and retargeting is crucial.
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Paid Social
May 1, 2024
Social Media Marketing Strategies for Every Platform
Maximize the potential of social media marketing with a strategic approach. Boost brand awareness and engage with your target audience.
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Paid Social
Paid Search
April 29, 2024
The Google Ads Remarketing Guide
Entice previous customers back to your site and make more sales with remarketing campaigns in Google Ads.
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Efficient Work Tips
April 23, 2024
List of 10 Great Books That Are Worth Your Time
Aimers CEO Yuri Yurchuk shares a list of 10 great books for you to read – whether you are currently in the role of the CEO, or aspire to be one in the future.
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PPC Advertising
April 19, 2024
The Acquisition Funnel: Perfect Your PPC Strategy
Optimize your PPC campaigns with an effective acquisition funnel. Learn about the steps and strategies for maximizing ROI and user acquisition.
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Paid Search
April 17, 2024
How to Perfect Your Bidding Strategy for Google Advertising
Master the art of bidding strategy on Google Ads. Learn about strategies, compare them, and get expert recommendations for your business.
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B2B Digital Marketing
April 12, 2024
8 SaaS Integrations to Boost Your Sales and Marketing
Want to transform the way your SaaS business operates? Here are some of our favorite tools and the SaaS integrations they provide.
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PPC Advertising
April 10, 2024
Ranking the Best PPC Platforms for Boosting Sales in 2025
Discover the top PPC platforms for effective digital advertising campaigns. Learn how these platforms can drive sales for your business.
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Paid Social
April 8, 2024
LinkedIn Advertising Costs – Setting Your Budget for 2025
Here’s everything you need to know about the cost of LinkedIn advertising.
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PPC Advertising
April 3, 2024
5 B2B SaaS PPC Strategies to Try in 2024
Whether you're new to PPC for your business or improving your existing strategy, see what's hot this year in our article.
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Paid Search
April 1, 2024
Advertising on Microsoft (Bing) Ads: A Comprehensive Guide
We’ve all heard of Google Ads and the benefits it can bring, but there is an alternative PPC option available… Microsoft Ads. Let us show you what it can do.
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PPC Advertising
March 20, 2024
7 Mistakes Wasting Your Advertising PPC Budget
Our PPC Manager, Anna Saskevich, has developed a comprehensive guide to address common PPC mistakes and offer actionable solutions.
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Paid Social
March 18, 2024
7 Winning Facebook Ad Examples for Tech Companies
Explore top Facebook ad examples for tech businesses. Learn how to create eye-catching visuals and compelling messaging to stand out from your competitors.
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