Ad Performance Calculator for SaaS

Enter your industry, ad platform, and monthly budget, and the calculator instantly surfaces four core KPIs: number of leads, Cost Per Acquisition (CPA), Cost Per Click (CPC), and Click-Through Rate (CTR). Together, these give you a clear read on whether your current budget is calibrated for the growth you're chasing, or whether it needs to be rethought before your next campaign launch.

No account connection, no login credentials, no technical setup required. The calculator runs entirely on your inputs, which makes it useful in three situations: planning a brand-new paid media campaign, pressure-testing an existing budget against real benchmarks, or building an internal business case for increased ad spend. Anyone on your team can use it in under two minutes.

Your benchmark insights appear immediately after you submit. From there, you have two paths: use the data to shape your paid media strategy independently, or book a free strategy call with the Aimers team to translate those benchmarks into a tailored growth plan tied to your actual pipeline targets and revenue goals. Either way, you leave with something actionable.

Generic reports average out everything that makes your business specific. Our calculator pulls from active campaign data across 100+ SaaS and tech clients we manage directly, then adjusts to your industry and budget. What you get reflects the competitive environment your campaigns actually run in, not a blended average built from companies that look nothing like yours.

Yes, completely free. No credit card, no trial period, no paywall after you submit. You enter your industry, platform, and budget, and the results come back instantly. The only follow-up you'll get is an option to book a strategy call with our team, and that's entirely your call. If you'd rather take the benchmarks and run with them yourself, that works too.