"Hello everyone! I'm Layla, the PPC Growth Leader at Aimers. I want to highlight the critical importance of regular Google Ads account audits for a robust advertising strategy.
Google Ads is a powerful promotional tool, but it demands ongoing oversight and adjustments. Without consistent audits, you're likely to overlook chances to enhance your campaigns and expand your business. Our experience shows that clients can significantly cut costs by spotting and fixing errors early on.
We've crafted a Google Ads audit checklist from our extensive experience with SaaS & Tech companies. Recognizing each business's uniqueness, our audit includes common issues affecting client outcomes.
The checklist addresses 6 crucial setting areas, with each section offering detailed guidance on correcting any errors or optimizing settings."
