Our New Brand, the Tale of Inception
August 28, 2023
Change is an inevitable part of growth, and as a performance marketing agency, we understand the importance of staying ahead of the curve. Today, we are thrilled to share the story of our agency's rebranding journey. In this post, we explain whats behind this transformation and explore some fascinating details that have shaped our agency's exciting new chapter.
After a decade of success under the name Teamedia, we realized it was time to evolve and align our agency's identity with the progress we have achieved over the years. In this fast changing world, we recognized the need for a new name that truly represented who we are—a name that resonated with our team and customers alike.
Selecting the perfect name and brand design was no easy task. We aimed to find a name that not only appealed to us internally but also resonated with our target audience.
- We conducted 21+ focus groups with over 200 potential names to find one that would meet all stated requirements.
- We also collaborated with designers from 99d to develop a new logo and brand identity. Together, we explored a vast range of ideas, working through more than 1,464 concepts.
Finally we discovered the perfect fit of new brand and design: Aimers Agency. This name captured the essence of our agency's dedication to setting and achieving goals, uniting all individuals who work with us under one mission and one goal. We identified a unique symbol that embodies our agency's vision and values.
The Huge Idea
"Aimers" derives from the word "aim," reflecting our agency's unwavering dedication to setting clear goals and relentlessly pursuing them. The name unites our team, comprising individuals who are driven to see and achieve objectives, no matter the obstacles. It embodies our agency's identity and serves as a unifying force that guides our work and relationships.
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Get In TouchSmooth Transition and Future Plans
As we approach the final stages of the transition to our new name, we are actively communicating the rebranding to our partners and clients. We believe this transformation will position us as a dynamic and forward-thinking agency in the market, enhancing our visibility and ability to achieve our goals.
Looking ahead, we are excited to share our expertise and knowledge with the world. With 10 years of experience under our belt, we have accumulated valuable insights that we are eager to share through our new brand and marketing.
Takeaways
The rebranding journey of our agency marks a significant milestone in our growth and evolution. The new name "Aimers" embodies our unwavering commitment to setting and achieving goals, while the new logo symbolizes our dynamic and forward-thinking approach. We are excited to embark on this new chapter, ready to share our expertise, and remain dedicated to delivering exceptional results for our clients.
Denis shares strategic expertise and forward-thinking approaches on driving brand growth and optimizing marketing efforts, leveraging his extensive experience.