Get Clear Insights and Maximize Your ROI with Our PPC Audit Services

Aimers’ PPC audit services include a detailed review of your ad accounts, campaign structure, targeting, keywords, ad copy, bidding strategy, budgets, landing pages, analytics setup, conversion tracking, and CRM data where available. The goal is to identify wasted spend, tracking gaps, underperforming campaigns, and opportunities to improve ROI. You receive a clear audit document, recommendations, and a follow-up call with expert commentary.

We typically analyze the past 3-6 months of campaign data during a PPC Account Audit. This period is usually enough to identify performance trends, budget waste, conversion issues, and optimization opportunities. If your account has seasonal patterns, recent structural changes, or a longer sales cycle, we can adjust the analysis window to better reflect your business and campaign history.

A PPC Campaign Audit can cover the major paid advertising platforms Aimers works with, including Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, Reddit, Quora, Capterra, Apple Search Ads, and other relevant channels. As a PPC Audit Agency, we also review how each platform fits your broader acquisition strategy, funnel, budget allocation, and conversion goals.

Yes. A strong pay-per-click audit should include analytics and conversion tracking, not only ad account settings. We review Google Analytics, Google Tag Manager, conversion events, CRM data, attribution signals, and tracking gaps where access is available. This helps show whether campaigns are driving qualified leads, pipeline, and revenue, not just clicks or surface-level conversions.

A Google Ads Account Audit reviews campaign structure, keyword match types, search terms, negative keywords, bidding strategies, Quality Score signals, ad copy, extensions, budgets, conversion actions, audiences, landing pages, and performance by campaign or segment. For SaaS and tech companies, we also look at whether Google Ads campaigns are optimized for qualified leads, demos, trials, pipeline, and CAC.

You receive a detailed audit document with findings, screenshots, comments, and prioritized recommendations. Aimers also provides campaign management tips, a recorded follow-up meeting, and expert commentary explaining what to fix first. The outcome is not just a list of problems, but a practical roadmap for improving PPC performance, reducing wasted spend, fixing tracking issues, and scaling the campaigns with stronger ROI potential.

A typical PPC audit takes 5-15 days, depending on account complexity, number of platforms, data volume, tracking setup, and the depth of analysis required. Smaller accounts can often be reviewed faster, while multi-platform or high-spend accounts may need more time. The goal is to give you a clear, useful audit rather than a rushed checklist.

Yes. The scope of PPC audit services can be adjusted based on your platforms, goals, budget, sales cycle, and current challenges. Some companies need a focused Google Ads Account Audit, while others need a broader PPC Account Audit covering paid search, paid social, analytics, CRM, attribution, and landing pages. We define the right scope during the initial call.

The cost of a PPC audit depends on the number of platforms, account complexity, monthly spend, tracking setup, and the level of analysis required. If your monthly PPC budget is above $3K, you may qualify for a free audit. For other cases, Aimers provides a custom estimate after reviewing your situation and defining the audit scope.