Meta (Facebook) Ads Optimization Checklist for SaaS & Tech Companies
"Hello! I’m Vitalii Petukhov, the PPC Manager at Aimers. Regular audits are crucial for the success of your Meta (Facebook) Ads campaigns. Without constant monitoring and fine-tuning, you risk underperforming and wasting resources. Regular audits and strategic adjustments are key to impressive results.
Our team has seen how regular audits can significantly improve campaign performance. By identifying and resolving issues early, we’ve helped clients save costs and increase conversion rates.
To help you maintain optimal performance, we’ve compiled a comprehensive Meta (Facebook) Ads checklist. It covers critical areas like tracking conversions, setting up audiences, and optimizing ad creatives, with detailed guidance on identifying and solving potential problems.
Feel free to reach out with any questions. We’re here to help you maximize your advertising efforts.”

How to use our checklist
- 1Read through each statement and answer YES if it applies to your situation, or NO, if it does not.
- 2Ensure you reviewed all 5 sections of statements to cover all aspects of Meta (Facebook) Ads settings.
- 3Receive the results and practical insights on resolving any issues identified.
- 4Receive our exclusive Meta Ads optimization best practices for SaaS & Tech businesses as a bonus with your results.