SaaS PPC Agency Focused on Profitable Lead Acquisition and CAC Optimization

Our regular reports cover relevant metrics and insights to help you understand how your campaigns are performing. As an experienced SaaS PPC advertising company, we utilize advanced tracking tools and conversion attribution models to give you a holistic view of your campaign's effectiveness and make data-driven decisions for optimization.

Most clients of our PPC consulting services see initial results immediately upon campaign launch, with optimal results achieved within 1–2 months. Timelines vary depending on business specifics and initial goals. We recommend a minimum of 1 month for comprehensive adjustments and fair assessment, with 2 months for consistently strong performance.

Here’s how our PPC management agency would tackle this issue:
- Run keyword diagnosis report;
- Check ads in ad preview;
- Check negative keywords that can block ads;
- Analyze impression share stats;
- Change match type to a less strict one;
- Check location settings;
- Review bids & raise them;
- Change bidding strategy;
- Adjust budget;
- Add new keywords for testing.

As a pay per click advertising agency with ample exeprience in optimization of campaigns, we can recommend these two main options:
1. Manual CPC – a preferred initial strategy. We set bids manually at a keyword level, taking into account stats like Google's suggested bids, average position, search impression share, etc, and adjust to reach target cost per lead.
2. Target CPA – once we reach a target cost per lead and 30+ conversions, we can test Google's built-in automated strategy for 25% of traffic. Please note that to give machine learning algorithms enough data to make informed bidding decisions, you need at least 30 conversions in the past 30 days.

Based on our real-life experience with SaaS PPC services, here are some of the tactics that you can test:
- Decrease the cost per click
- Improve the Quality Score
- Optimize the bids
- Narrow targeting
- Bid adjustments and segmentation
- Improve the conversion rate

After gathering over a decade of hands-on experience in PPC SaaS consulting services, we've found that an optimal budget should allow for comprehensive testing, optimization, and reaching a broader audience – all aligned with your objectives of boosting sales and conversions. Therefore, our preliminary recommendation is at least $3,000 for the initial phase per one ad platform. In general, we work with various budgets starting from $3,000 to $1,000,000 per month.

As a SaaS PPC agency, we typically advise having several search campaigns: for keywords, brand-related, and competitor campaigns.This structure is core to how we approach B2B SaaS PPC,covering full-funnel intent from awareness to decision Additionally, we always set up remarketing. It's also possible to launch other types of campaigns – for example, PMax, video campaigns on YouTube, and others.

As a SaaS PPC advertising firm, we work with PPC campaigns on a daily basis – this is critical for budget preservation and optimization. Adjustments also depend on the types of campaigns. If they are on manual mode, changes are made daily. If campaigns run in automatic mode, changes are made approximately every 1–2 weeks, as algorithms require time for training, and constant changes disrupt them.

Yes, as it is crucial for achieving results and tracking lead conversions from paid advertising. As a professional pay-per-click advertising agency, we will help integrate your CRM system with the advertising account, giving you a complete picture of all the data.