4.9 based on 100+ reviews
MarTech Digital Marketing Agency That Turns Complexity Into Qualified Pipeline
We help MarTech platforms, AdTech companies, and marketing technology vendors grow faster with performance-driven campaigns.
Trusted by Leading SaaS and Tech Companies Worldwide
Digital Marketing for MarTech Companies Demands Real Category Expertise
MarTech and AdTech buyers often shortlist competitors before seeing your ads. Generic campaigns waste budget. We build programs that generate pipeline.
Long, Evaluation-Heavy Buying Journeys
MarTech buyers research and demo for months before sign off. Your campaigns need constant presence to build credibility at every stage of the funnel.
Sophisticated Buyers Who Recognize Weak Messaging
Decision-makers skip surface level copy. Every ad and page needs to focus on integration, workflow impact, and provable performance.
High-CPC Keywords in Crowded Search Categories
High cost MarTech and AdTech search terms require disciplined architecture and intent based bidding to ensure ad spend generates conversions.
MarTech and AdTech Results: What Real Campaigns Deliver
Mixpanel: 164% More Qualified Leads with PPC Program
A product analytics platform helping SaaS companies understand user behavior and drive retention.
The Impact We Created
Aimers rebuilt Mixpanel's Google Ads structure from the ground up — tightening audience targeting, refining keyword strategy, and eliminating budget waste to deliver a massive jump in pipeline quality without increasing spend.
+164%
Increase in qualified leads
−67%
CPL decrease
−50%
Decrease in cost per acquisition
+68.57%
Increase in leads
+82.63%
Increase in ROAS
MarTech Digital Marketing Services We Offer
Paid Search
Intent-segmented campaigns focus on category, competitor, and integration searches. Bid strategies align to demo requests and MQL targets rather than clicks.
Paid Social
LinkedIn for precise targeting by job title and company size. Facebook for product led growth and broader reach. We manage both and allocate budget where it converts.
Analytics & Attribution
Multi-touch tracking that connects paid spend directly to MQLs, pipeline stages, and subscription revenue. You always know exactly what your budget produced.
Conversion Rate Optimization
We map the full path from first click to activated trial or completed demo, identify where MarTech buyers drop off, and run structured tests to recover lost pipeline.
Landing Page Design
Dedicated pages matched to audience segment and search intent. Built to move sophisticated MarTech buyers toward action without friction.
PPC Audit
Full review of account structure, keyword strategy, bidding logic, ad copy, and conversion tracking. You receive a prioritized action plan with no obligation to continue.
Ready to Build a MarTech Marketing Strategy That Actually Converts?
We build campaigns that earn their attention and turn it into demos, trials, and qualified pipeline.
“Aimers is extremely detailed when it comes to campaign management and analysis. They have managed to increase substantially our leads while driving down CPL’s. They provided great insight into the campaign and proactively recommended and implemented improvements to drive it forward.”
Elena Torres
Senior Growth Marketing Manager at Mixpanel
“Aimers has been instrumental in building our Adwords campaigns and successfuly iterting to improve our conversions. We've had a 20-30% increase in qualified leads since we started working with Aimers. The communications and reporting has been amazing and allowed us to see how campaigns are being executed and iterated upon.”
Alyssa Newman
Marketing Director at CrowdSync Technology
“I like everything about Aimers from the people supporting Orion to the results of the program. They optimized Orion's digital spend that led to strong inbound lead generation.”
Michael S.
Chief Marketing Officer at Orion
“Thanks to Aimers' work, the client saw a significant increase in user sign-ups at a lower cost and could identify deeper metrics like activation rates. The team was very proactive and attentive to feedback, as well as flexible and accountable.”
Claire Maynard
Head of Marketing at Magical
“Our project is ongoing and we are very happy with the results and the thought that goes into every campaign.”
Madeleine Lambert
Director of Marketing and Sales at Originality.AI
“Beyond being laser-focused on delivering the right results, Aimers is an outstanding partner. They consistently bring fresh ideas to the table to help us drive even better outcomes.”
Rachel Meyrowitz
Director of Demand Generation at Demio
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Why MarTech and AdTech Companies Choose Aimers as Their Digital Marketing Agency
We Know How Marketing Technology Is Actually Sold
Experience across CDPs, attribution, and AdTech. We know what your buyers research before they land on your site.
100+ Tech Clients, $30M+ in Ad Spend Managed
From seed startups to established platforms, we have delivered marketing services for MarTech companies at every growth stage.
Pipeline-First Reporting, Not Vanity Metrics
We report on cost per MQL, trial to paid, and demo show rates, not impressions. Every decision ties back to pipeline and revenue.
A Dedicated Senior Team on Every Account
Senior-led team, capped accounts per specialist. Direct communication, weekly reporting, and proactive changes.
$30M+
In managed Ad Spend
10+
Years of experience
100+
Success stories
4.93/5
Client satisfaction rate
How We Build a Digital Marketing Strategy for MarTech Companies
1
Initial call & analysis of your business
- Define pipeline goals and KPIs as your MarTech consulting agency
- Identify paid channels that support digital marketing for MarTech companies
2
Audit of Your Website and Existing Ad Accounts
- Review ad accounts and landing pages as your MarTech digital marketing agency
- Map conversion paths and flag structural issues holding performance back
3
Digital Marketing Plan for Your MarTech or AdTech Company
- Build a tailored marketing technology agency strategy from audit findings
- Align marketing services for AdTech companies with MQL and revenue targets
4
Campaign Setup and Launch
- Launch structured campaigns built for digital marketing for AdTech companies
- Validate targeting and creative before scaling spend and establishing CPA benchmarks
5
Performance Reporting and Analysis
- Track CPC, CPA, MQL volume, and pipeline contribution every week
- Deliver outcome-focused AdTech digital marketing services reports decision-ready
6
Campaign Management and Scaling
- Scale what converts as your trusted B2B marketing agency for MarTech
- Grow pipeline efficiently and test new channels as your AdTech marketing agency
MarTech is One Vertical We Know. Here is Where Else We Drive Results
Business & Marketing Technologies
Marketing & Analytics Platforms
Financial Technology
Technology Products & Platforms
Industry & Operational Technologies
Logistics & Distribution
Healthcare Technology
Educational Technology
Core & Infrastructure Technologies
AI & Machine Learning Products
Cybersecurity
Software Technology Solutions
Scale Your MarTech
or AdTech Product
One conversation is enough to identify the right channels for your current growth stage.
Book a Free CallFAQ: Digital Marketing Services for MarTech and AdTech Companies
Do you work with early-stage MarTech startups or only established platforms?
Both. We work with funded early-stage startups building initial pipelines and established vendors scaling into enterprise or new markets. Channel mix, budgets, and messaging differ significantly between stages, and we're direct about that from day one.
Which paid channels work best for AdTech digital marketing and MarTech campaigns?
Google Search captures in-market demand most efficiently. LinkedIn is central to any B2B marketing agency for AdTech strategy, reaching marketing and revenue leadership directly. For product-led growth models, Meta drives trial volume at competitive CPL. We validate the highest-intent channel first, then expand.
Can you run campaigns for technically complex MarTech or AdTech products?
Yes. We have built and managed campaigns for attribution platforms, customer data platforms, programmatic AdTech solutions, marketing analytics tools, and automation software. Translating complex product differentiation into messaging that resonates with both technical buyers and business decision-makers is a core competency of our marketing technology agency.
What budget should we plan for MarTech digital marketing services?
We recommend a minimum of $3,000/month per platform. For competitive MarTech and AdTech categories, $5,000–$10,000/month per channel gives enough data to test and optimize toward CPL and MQL goals. Total monthly budgets across our clients range from $3,000 to over $1M.
How do you measure success beyond raw lead numbers for MarTech companies?
We track MQL-to-SQL conversion rate, demo show rate, trial activation, and trial-to-paid conversion. Where CRM integration allows, we also report on influenced pipeline and attributed revenue, connecting paid spend to downstream outcomes is a priority, not an add-on.
Do you offer MarTech consulting before a full engagement?
Yes. Our MarTech consulting firm starts with a no-obligation strategy call to review your setup and identify gaps. For companies already running paid campaigns, we also offer a standalone PPC audit with a prioritized action plan, no further commitment required.