Aimers Author: Ekaterina Zotkova

Blog
White arrow
Ekaterina Zotkova

Ekaterina Zotkova

Content Strategist

Read Ekaterina Zotkova's expert posts on CRO, landing page optimization, and conversion rate strategies for SaaS.
Ekaterina is a content and communications strategist with 10+ years of experience in B2B SaaS, martech, and fintech. She specializes in SEO, brand positioning, and thought leadership. Before joining JuicyScore.ai, where she leads global content, Ekaterina worked as a content marketer at Aimers, managing content strategy and multi-channel production to strengthen the agency’s voice and client growth.

Related articles

Inside Semrush Spotlight 2025: How to Turn “Boring” Products into Fun Ads
PPC Strategy
•

November 11, 2025

How to Turn Boring Products Into Fun, Memorable Ads

Ekaterina Zotkova

Lessons from Semrush Spotlight 2025: How AI, Creativity, and Focus Are Reshaping Marketing
Growth Marketing
•

November 4, 2025

Key Lessons From Semrush Spotlight 2025 Conference

Ekaterina Zotkova

Why PPC Needs Conversion Rate Optimization Services
CRO & Landing Pages
•

June 2, 2025

Why PPC Needs Conversion Rate Optimization Services

Ekaterina Zotkova

Paid Search Ad Copy Best Practices
Paid Search
•

May 14, 2025

Your Playbook to Paid Search Ad Copy Best Practices

Ekaterina Zotkova

LinkedIn Ads Optimization Tactics
Paid Social
•

April 17, 2025

7 LinkedIn Ads Optimization Tactics for Better ROI

Ekaterina Zotkova

Best SEO Companies & Agencies Worldwide
Working with an Agency
•

September 22, 2026

13 Best SEO Agencies Worldwide for Strong Organic Growth

Ekaterina Zotkova

Conversion Rate Optimization Best Practices: Skyrocketing CRO
CRO & Landing Pages
•

February 26, 2026

10 Conversion Rate Optimization Best Practices for 2026

Ekaterina Zotkova

Reddit Ads Cost
Paid Social
•

January 30, 2026

Reddit Ads Cost in 2026: CPC, CPM and Budget Benchmarks

Ekaterina Zotkova

Facebook Ads Optimization Strategies for SaaS & Tech Companies
Paid Social
•

March 13, 2026

15+ Expert Tips to Optimize Facebook Ads for High ROI

Ekaterina Zotkova

What is LinkedIn Audience Network & How to Use It for Max ROI Is it worth it? Examples LAN LinkedIn Ads
Paid Social
•

March 3, 2025

LinkedIn Audience Network: How to Use It for Max ROI

Ekaterina Zotkova

Google Ads Optimizations That Bring the Most Value
Paid Search
•

February 24, 2025

7 Google Ads Optimization Tweaks That Bring the Most Value

Ekaterina Zotkova

Best SaaS PPC Agencies – Top PPC for SaaS Companies
Working with an Agency
•

February 10, 2026

20 Best SaaS PPC Agencies That Drive Real Results in 2026

Ekaterina Zotkova

Ultimate Guide to PPC Marketing for SaaS & Tech
PPC Strategy
•

January 30, 2026

Ultimate Guide to PPC Marketing for SaaS & Tech in 2026

Ekaterina Zotkova

Top Experts Advise on Go-To-Market Strategy for Your SaaS Startup
B2B Digital Marketing
•

February 10, 2025

Expert Advice on Go-To-Market Strategy for Your SaaS

Ekaterina Zotkova

ppc-trends-for-saas-tech-the-year-ai-takes-over
PPC Strategy
•

September 9, 2026

2026 PPC Trends for SaaS and Tech What AI Changes Now

Ekaterina Zotkova

How to Do PPC Keyword Research for B2B SaaS
PPC Strategy
•

December 19, 2024

How to Do PPC Keyword Research for B2B SaaS

Ekaterina Zotkova

Top Experts Share B2B Marketing Trends for 2026
B2B Digital Marketing
•

December 22, 2025

Top Experts Share B2B Marketing Trends for 2026

Ekaterina Zotkova

8 Top Tools for Remote Teams – Beyond Slack, ClickUp & Zoom
Tools & Productivity
•

December 11, 2024

8 Top Tools for Remote Teams – Beyond Slack, ClickUp & Zoom

Ekaterina Zotkova

13 Ways to Increase Your SaaS Conversion Rate in 2026
CRO & Landing Pages
•

February 10, 2026

13 Proven Ways to Increase Your SaaS Conversion Rate

Ekaterina Zotkova

4 Experts on How Your SaaS Can Stand Out Among the Competition Aimers
B2B Digital Marketing
•

November 26, 2024

4 Experts Share How Your SaaS Can Stand Out

Ekaterina Zotkova

Renato Cassinelli Aimers Interview Lessons in Overcoming Challenges As A Marketing Leader
B2B Digital Marketing
•

November 13, 2024

Lessons in Overcoming Challenges As A Marketing Leader

Ekaterina Zotkova

7 Ways to Use Social Proof in Your PPC Ads
PPC Strategy
•

November 5, 2024

7 Ways to Use Social Proof in Your PPC Ads

Ekaterina Zotkova

7 Cutting-Edge Tools for Outstanding SaaS Customer Experience
B2B Digital Marketing
•

October 30, 2024

7 Tools for Outstanding SaaS Customer Experience

Ekaterina Zotkova

6 Experts Share How to Use AI for Your B2B Marketing
B2B Digital Marketing
•

October 23, 2024

6 Experts Share How to Use AI for Your B2B Marketing

Ekaterina Zotkova

Infographic: 15 Essential SaaS KPIs to Measure Your PPC Campaigns
PPC Strategy
•

October 3, 2024

15 SaaS KPIs for PPC Campaigns

Ekaterina Zotkova

10 Best Marketing Tools for SaaS That You Might Have Missed
B2B Digital Marketing
•

September 27, 2024

10 Best Marketing Tools for SaaS That You Might Have Missed

Ekaterina Zotkova

Marketing Emoji Quest – #WorldEmojiDay
B2B Digital Marketing
•

July 17, 2024

Marketing Emoji Quest – #WorldEmojiDay

Ekaterina Zotkova

5 Free Advertising Tools to Optimize Your Campaigns
PPC Strategy
•

July 10, 2024

5 Free Advertising Tools to Optimize Your Campaigns

Ekaterina Zotkova

Why Most B2B Marketing Sucks, and How to Make Yours Better
B2B Digital Marketing
•

June 21, 2024

Why Most B2B Marketing Sucks, and How to Make Yours Better

Ekaterina Zotkova

15 Advanced SaaS Marketing Metrics That You Need To Track
B2B Digital Marketing
•

June 18, 2024

15 SaaS Metrics That You Need To Track

Ekaterina Zotkova

Top 10 Tactics to Improve Your SaaS Landing Page Conversion Rate
CRO & Landing Pages
•

June 7, 2024

10 Ways to Improve Your SaaS Landing Page Conversion Rate

Ekaterina Zotkova

Top 15 SaaS Digital Marketing Agencies for 2026
Working with an Agency
•

October 30, 2026

Top 15 SaaS Digital Marketing Agencies in 2026

Ekaterina Zotkova

Essential SaaS Digital Marketing Insights for 2024
B2B Digital Marketing
•

January 20, 2026

Essential SaaS Digital Marketing Insights for 2026

Ekaterina Zotkova

100 Effective Calls to Action Examples for Your PPC Ads + Tips
PPC Strategy
•

May 22, 2024

100 Effective Call to Action Examples for PPC Ads

Ekaterina Zotkova

PPC Audit: Key Steps for Optimal Performance
PPC Strategy
•

May 20, 2024

PPC Audit: Key Steps for Optimal Performance

Ekaterina Zotkova

PPC for Small Business: Maximizing Visibility and Revenue
PPC Strategy
•

May 8, 2024

PPC for Small Business: Maximizing Visibility and Revenue

Ekaterina Zotkova

Google Advertising Cost Breakdown: What You Need to Know in 2026
Paid Search
•

September 11, 2026

Google Ads Cost Breakdown: What You Need to Know in 2026

Ekaterina Zotkova

15 Best AI Marketing Tools Beyond ChatGPT
Tools & Productivity
•

May 8, 2024

15 Best AI Marketing Tools Beyond ChatGPT for 2026

Ekaterina Zotkova

Explore SaaS Landing Page Secrets: Design Tips & Examples
CRO & Landing Pages
•

May 4, 2024

Explore SaaS Landing Page Secrets: Design Tips & Examples

Ekaterina Zotkova

Mastering Social Media Marketing: Strategies for Every Platform (2026)
Paid Social
•

April 24, 2026

How to Build a Winning Social Media Strategy in 10 Simple Steps

Ekaterina Zotkova

LinkedIn Retargeting Essentials: How to Effectively Re-Engage Your Audience
Paid Social
•

May 2, 2024

LinkedIn Retargeting: Effectively Re-Engage Your Audience

Ekaterina Zotkova

The Acquisition Funnel: A How-to Guide for Perfecting Your PPC Strategies
PPC Strategy
•

April 19, 2024

The Acquisition Funnel: Perfect Your PPC Strategy

Ekaterina Zotkova