The Aimers Blog

Digital marketing strategies and tactics with a focus on SaaS & Tech.
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Our Resources

Calculator shows a rising financial trend line labeled SaaS with dollar signs indicating growth.
Ad Performance Calculator for SaaS
Our free Ad Performance Calculator benchmarks your CPL, CTR, and ROAS against SaaS averages.
Orange Google Ads logo with the text Google Ads Optimization below on a light peach background.
Google Ads Checklist for SaaS
30+ audit points, 7 sections, and practical fixes for every item.
LinkedIn logo with text LinkedIn Ads Optimization on a light blue background.
LinkedIn Ads Checklist for SaaS
20+ audit points across 7 sections with practical fixes for every item.
Purple interface with a white Facebook logo and text Meta Ads Optimization beneath it.
Facebook Ads Checklist for SaaS
Insights from the Aimers team with best practices from 100+ SaaS accounts.
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