How Much Do Reddit Ads Cost in 2025
March 10, 2025
Reddit has long been an underrated ad platform, but for brands that understand its audience, it can deliver strong ROI at a lower cost than Google or LinkedIn. With millions of engaged users spread across niche communities (subreddits), Reddit is an excellent place to advertise – if you know how to do it right.
But how much does Reddit advertising actually cost in 2025? And is it worth adding to your marketing strategy? In this guide, we break down Reddit Ads pricing, how it compares to other platforms, and what you can do to optimize your ad spend.
How Much Do Reddit Ads Cost in 2025?
Reddit Ads run on a bidding model similar to Google and Facebook, where you set your budget and compete with other advertisers for impressions and clicks. Pricing depends on the ad format, targeting, and demand within your niche.
1. Reddit Ad Cost by Pricing Model
2. Reddit Ad Cost by Format
Reddit offers different ad formats depending on campaign objectives. Each format has a different pricing range based on engagement levels.
Which Reddit Ad Type is Best?
Image Ads
Image Ads work best for driving traffic and engagement in relevant subreddits.
Video Ads
Video Ads are best for storytelling and higher engagement, but slightly more expensive.
Carousel Ads
Carousel Ads are best for showcasing multiple product features or customer testimonials.
Free-form Ads
Free-form is a format unique to Reddit, that allows you to combine text, image, video, and GIF in one ad.
Additional formats that you can try on Reddit include:
- Conversation Ads – ad format that allows you to engage in ongoing conversations or start new ones.
- Product Ads – you can build these ads with your product catalog and provide redditors with information on what to buy next.
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Get In TouchHow Does Reddit Ads Pricing Compare to Other Platforms?
If you’re choosing between Reddit, Google, and Facebook, here’s how their costs stack up:
Reddit Ads are cheaper than Google and LinkedIn but require precise targeting to get results. Check our blog post Anatomy of Advertising Costs for more information on other platforms.
Factors That Affect Reddit Advertising Cost
- Targeting Options – niche subreddits with high engagement often have lower CPCs.
- Ad Format – video ads cost more than static images but tend to have better engagement.
- Bidding Strategy – higher bids win more impressions but can increase costs.
- Engagement Levels – Reddit rewards ads that users interact with. Downvoted ads may see higher CPCs.
How to Reduce Your Reddit Ad Costs
1. Start with a Small Budget & Test First
Reddit allows you to run ads with a minimum spend of $5 per day, making it easy to test different campaigns without a large upfront investment. Start with a low-budget test and scale up based on performance.
2. Target the Right Subreddits
One of Reddit’s biggest advantages is its ability to target highly specific communities. Instead of broad targeting, focus on niche subreddits where your audience is already discussing relevant topics.
3. Keep Ads Organic & Conversational
Reddit users are skeptical of overt advertising. Ads that blend naturally into discussions and add value tend to perform better. The most successful campaigns use a non-salesy approach, focusing on education and entertainment.
4. Use Reddit Pixel for Retargeting
Reddit’s tracking pixel allows you to retarget visitors who engaged with your website, improving conversion rates over time.
5. Monitor & Adjust Bids Regularly
Since Reddit Ads operate on a real-time bidding system, keeping an eye on your CPC and CPM rates can help you adjust strategy and reduce costs.
6. Use Reddit Ad Library
Use Reddit Ad Library to monitor the most successful brands in your niche, as well as your competition. The tool is completely free to use and is an invaluable resource.
If you are in the SaaS niche: we have a complete guide on Reddit ads made specifically for you!
FAQ: Reddit Advertising Cost in 2025
1. What is the cost to advertise on Reddit?
Reddit Ads cost $0.50 – $4.00 per click and $3.50 – $15.00 per 1,000 impressions. The minimum daily budget is $5.
2. Is Reddit advertising worth it for SaaS or B2B audiences?
Yes, if your target audience is active on Reddit. Many SaaS and B2B brands have found success targeting industry-specific subreddits with informative content.
3. What are some examples of successful Reddit Ads?
Examples of effective Reddit Ads include:
- Dropbox promoting productivity tips in r/productivity
- Grammarly running ads in r/writing with “fix your grammar” messaging
- A cybersecurity company targeting r/netsec with industry-specific content
4. What is the cost of Reddit display ads?
Reddit display ads run on a CPM model and typically cost between $5 – $25 per 1,000 impressions.
5. How does Reddit Ads pricing compare to Facebook and Google?
Reddit Ads are cheaper than LinkedIn and Google but require strong audience targeting. The average CPC on Reddit is $0.50 – $4.00, while Google Ads can cost $1.00 – $6.00 per click.
Takeaways
- Reddit Ads can be cost-effective, with CPCs starting at $0.50 and CPMs as low as $3.50.
- Niche targeting is key. The right subreddit can deliver high engagement at lower costs.
- Upvoted ads perform better. Engaging content reduces costs and increases reach.
- Test before scaling. Small budget tests help you optimize without wasting spend.
- Retargeting works. Reddit’s pixel can improve conversion rates over time.
If you’re looking for an alternative to Google and LinkedIn with lower ad costs and highly engaged audiences, Reddit Ads can be a great fit – if done right. But Reddit users don’t like being sold to, so your ad strategy needs to match the platform’s community-driven nature.
At Aimers, we help SaaS and tech brands run Reddit Ads that actually convert. Want to see if Reddit Ads make sense for your business? Let’s chat: aimers.io/contacts.
Ekaterina crafts engaging and strategic content to drive brand awareness and audience engagement. Her expertise in digital marketing helps the agency deliver impactful campaigns and achieve client goals.