10 Best Marketing Tools for SaaS That You Might Have Missed
September 27, 2024
Innovative marketing tools are absolutely essential for SaaS marketers, who have to navigate a highly competitive market. MarTech develops so fast – it’s easy to miss the tools that will give you the cutting edge. That’s why we’ve compiled a curated list of 10 emerging favorites among SaaS marketers that you might have overlooked. Let’s dive straight in!
1. Customer.io
Customer.io is a customer engagement platform that enables you to create personalized customer journeys across multiple channels. You can personalize communications with customers on mobile and web via email, push, in-app, and SMS. Automated messaging based on user behavior ensures that your communications with prospects are timely and relevant. Moreover, the platform has a whole slew of useful functions: for example, analytics and A/B testing that allow you to continuously refine your strategies.
2. Typeform
Typeform offers creative and good-looking forms that also allow you to gather more data from your customers and prospects (up to 3.5x more, according to the company’s website). Traditional forms are unoriginal and can feel transactional, but Typeform’s interactive design encourages users to engage more deeply with surveys and questionnaires. This engagement leads to higher response rates and richer data collection. According to the company’s stats, 96% of customers say they have a better brand experience with Typeform.
3. Crystal Knows
Crystal Knows is an advanced audience analytics tool. It studies communication styles and preferences of your prospects, so you can make a powerful sales pitch, as well as create accurate and detailed buyer profiles. When your team knows how to approach different personas, their chances of success are much higher. And by having insights into the personality traits of potential customers at your fingertips, you can build more effective communication strategies that resonate with potential users.
4. Gainsight
Gainsight boosts user engagement for your SaaS via AI-powered product adoption software. You can track user interactions, identifying areas where users may struggle or disengage. Gainsight’s customer retention software is particularly interesting and helps to improve your churn metric (read more about advanced SaaS metrics here). Overall, the solution allows you to proactively address the needs of your users.
5. Product Fruits
Product Fruits is a user onboarding platform with competitive pricing (accessible both for SaaS startups and established companies). It simplifies and enhances the customer onboarding process with interactive guides that help new users navigate your product. The result? Higher user activation rate, reduced churn, fewer support tickets, and more value to your customers from day one. Pretty great, if you ask us!
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ShortStack is a great tool to build viral contests and giveaways to boost engagement and leads. 100+ customizable templates that can be embedded on your website or as a standalone page. These are easy to use and allow you to create unique user experiences, tailored to your brand. In general, ShortStack simplifies the process of creating promotional campaigns that attract new users while also rewarding existing ones. Moreover, their third-party analytics integrations enable you to track the effectiveness of your efforts.
7. SurveySparrow
SurveySparrow can help you uncover hidden insights through engaging surveys tailored specifically for your SaaS customers. The platform’s conversational interface encourages users to share their thoughts candidly – which leads to more actionable feedback for you. As a marketer, you can use this tool to gather insights on customer satisfaction, product, market research, and make informed decisions based on real data.
8. Tawk.to
Tawk.to is a free live chat app that enables you to monitor website visitors and engage with them in real-time. This tool allows you to immediately respond to user inquiries or issues as they arise – but it also has integrated CRM, knowledge base, and more! You can use Tawk.to to improve your user experience and increase conversion rates.
9. Wistia
Wistia is a “one-stop” platform for video marketing. You can create, host, market, and measure all your videos all in one place. We include this tool in our list, since video content is becoming more and more vital in B2B SaaS marketing strategies, both organic, and paid. Moreover, Wistia provides the tools that you need to optimize your video performance effectively – and we are always advocating for continuous smart optimization of all aspects of your marketing!
10. Airtable
Airtable is a versatile AI-powered tool that, among other features, enables you to create custom workflows for marketing campaigns. Your teams can manage projects collaboratively while integrating various data sources seamlessly. You can keep track of tasks, deadlines, and campaign progress in an organized manner, which will enhance the overall productivity of your SaaS marketing. When it comes to project management, we are die-hard ClickUp fans (see the article by our CEO on how we build our internal systems with just 7 tools). But we always stress that SaaS companies need to create the workflow management systems that work specifically for them.
The B2B SaaS marketing landscape is ever-evolving, and great new tools are constantly emerging. The 10 tools that we’ve highlighted in our list represent some of the best options available today to marketers. Test them, see what works for you and what doesn’t, and continuously be on the lookout for innovations – as this is one of the key aspects of staying ahead of the curve.
Takeaways
- Personalization is key, and tools like Customer.io and Crystal Knows can help you tailor user experiences based on data.
- Engagement matters. Interactive platforms such as Typeform and Wistia can enhance your user engagement with creative formats, such as interactive quizzes or videos.
- Real-time communication with live chat solutions like Tawk.to enable immediate interaction with users, and short feedback loops.
- Data-driven decisions and constant optimization are essential. Such tools such like Gainsight and SurveySparrow can provide valuable insights that will inform your marketing strategies.
- Streamline your marketing workflow and remove inefficiencies. Platforms like Airtable enable efficient project management across teams.
Our team here at Aimers has 10+ years of experience of working with SaaS and tech businesses just like yours. We love working with cutting-edge tools to optimize your marketing performance. Drop a line to our team to discuss how we can help you with your growth marketing efforts.
Ekaterina crafts engaging and strategic content to drive brand awareness and audience engagement. Her expertise in digital marketing helps the agency deliver impactful campaigns and achieve client goals.