Aimers B2B Marketing Digest for SaaS & Tech - August 2025

Late summer in SaaS means one thing: smart preparation beats rushed execution.

While competitors coast toward Labor Day, strategic marketers use August to optimize systems, test new approaches, and build momentum for Q4. This month's digest delivers the intelligence you need — with expert insights on AI ranking, LinkedIn strategy, and tactical frameworks from B2B leaders who refuse to slow down.

Let's dive in 👇

Ivana Todorovic challenges the conventional wisdom about LinkedIn posting times. Her analysis reveals that audience behavior has shifted significantly—the "optimal" times from 2022 no longer apply, and successful LinkedIn strategy now depends more on consistency and content quality than perfect timing.

👉 Check Ivana's findings.

Daniel Korenblum shares how your LinkedIn banner is prime real estate that most B2B marketers completely waste. His tactical breakdown shows how to optimize this often-ignored space to communicate value propositions and drive profile engagement—turning passive visitors into active connections.

👉 Read Daniel's banner strategy.

Charlie Hills explains how to rank on ChatGPT and other AI platforms as search behavior evolves. His post breaks down the six key strategies for AI visibility: creating citation-worthy content, building authority signals, and optimizing for semantic search patterns that AI models prioritize over traditional SEO.

👉 See Charlie's insights.

Justin Mecham discusses the skills gap in B2B hiring: companies are recruiting for tomorrow's capabilities while candidates focus on yesterday's experience. His post explores how marketing teams can bridge this disconnect and attract talent that matches future business needs, not current job descriptions.

👉 See Justin's perspective.

Eric Partaker introduces KPRs (Key Priority Results) as the next evolution beyond OKRs and KPIs. His framework helps B2B teams focus on outcomes that actually drive business growth instead of getting lost in activity metrics that look impressive but don't move the needle.

👉 Learn more about KPRs.

Daniel Korenblum reveals how a single post generated 17 inbound leads by leveraging a specific content structure and timing strategy. His breakdown shows the anatomy of high-performing LinkedIn content that actually drives business results, not just vanity engagement metrics.

👉 Get the lead generation framework.

Maja Voje analyzes how AI products can capture 25-50% of market value even without perfect product-market fit. Her insights reveal why early AI adoption and strategic positioning often matter more than feature completeness in emerging technology categories.

👉 Read Maja's AI analysis.

Anthony Pierri outlines two major changes from LLMs that will reshape B2B marketing strategy. His post explores how conversational AI interfaces and semantic search capabilities require marketers to rethink content creation, positioning, and customer acquisition approaches.

👉See Anthony's predictions.

High-ROI SaaS PPC Strategy for Every Stage of the Funnel

Most SaaS PPC campaigns treat software like e-commerce products — and bleed budget as a result. Our latest deep-dive reveals why SaaS requires a fundamentally different approach, from problem-aware keyword targeting at the top of the funnel to value-based bidding at the bottom. We cover advanced attribution models, trial quality optimization, and the micro-moments that actually drive B2B software decisions.

👉 Read the complete strategy.

PPC Competitor Analysis: How We Research the Market Before Launching Ads

Launching PPC without competitor research is like showing up to a negotiation without knowing who else is at the table. Our PPC expert Anastasiya Zholud breaks down our six-step process for market intelligence—from manual search analysis to professional tool insights to landing page dissection. Plus, the critical step most agencies skip that determines campaign success or failure.

👉 See our research process.

10 Ways to Hack Conversion Rate Optimization Using Customer Laziness

The best CRO doesn't make users think more clearly—it helps them think less while still getting what they want. Our behavioral psychology guide reveals tactics like reverse sign-up flows, lazy progress indicators, and personalization without asking. These principles helped us achieve a 47% increase in conversions for one client by optimizing for cognitive efficiency, not logical perfection.

👉Explore the psychology tactics.

Don't let breakthrough marketing strategies slip past your inbox. Our monthly digest delivers tactical insights, case study breakdowns, and expert analysis directly to B2B marketers who refuse to settle for average results.

Join 2,500+ SaaS marketers who rely on Aimers for their competitive edge.

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Whether you're optimizing for Q4's revenue push or planning 2026's growth strategy—August is the perfect time to audit what's working and fix what isn't.

We work exclusively with SaaS and tech companies to:

• Build high-performance PPC systems that scale with your growth goals.
• Design conversion-optimized landing pages that turn traffic into revenue.
• Increase qualified pipeline without inflating acquisition costs.
• Implement advanced attribution that tracks real business impact.

📩 Book a free strategy session.