Aimers B2B Marketing Digest for SaaS & Tech – June 2024
June 26, 2024
Welcome to the very 1st edition of Aimers Marketing Digest. We’re so excited to see you here!
This newsletter aims to give you the juiciest B2B marketing highlights of the month – in under 3 minutes!
Because, as we all know, we marketers are very busy people.
Let’s go!
Rand Fishkin shares the “weird”, but “effective” way they do marketing at @SparkToro:
1) being invited to podcasts, webinars, and doing a lot of speaking engagements;
2) sponsoring on contributing to newsletter in their niche;
3) creating content focused on “amplification audience”;
4) maximizing engagement by focusing on the channels they are good at.
Franki Chamaki, Anya Policht, and many other professionals and influencers discuss why most B2B marketing sucks and how to make it better – all featured in our blog post.
Daniel Priestley says you shouldn’t be cold-calling people in the 2020s. Cold calls are out, online quizzes and surveys are in.“When people fill in the quiz, you send them a direct message asking them if they’d like to have a quick call.” Quizzes are less intrusive and allow your sales team to get a lead who is already warmed up and is expecting their call.
Jason M. Lemkin discusses the rough transition from founder-led sales to a real sales team. He advises founders to find Sales Magicians, who are not simply good sales people, but can be “incredibly fluent and passionate” about your product.
Andrew Sanderson shares a whole array of insights on how to communicate the value of marketing to defend your budgets against the “accountants in sabre-swinging mode”, as well as hold on to your marketing budget in a downturn. Read a whole post here.
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Our Head of New Business Veranika Hres shares 12 warning signs that your external marketing agency is wrong for you – or if it’s time to do a complete overhaul of your client-marketing relationships. All based on her real-life practice and contributions from other marketers here on LinkedIn – a must-read!
This month, we give a lot of attention to boosting conversions of your landing pages: check our top 10 tactics to improve your SaaS landing pages and a curated list of 20 landing page tools and builders.
We also share 15 advanced SaaS marketing metrics that you need to track: from LVR to NPS, this list covers the metrics that you can’t live without as a SaaS marketer.
Tycho Luijten shares intriguing stats from his company indicating that LinkedIn leads have higher win rates and shorter sales cycles than Google Ads:
- The average sales cycle of a lead coming in via Google Ads is 2–3 months.
- The average sales cycle of a lead coming in via LinkedIn is 1 month.
- The average win rate of a lead via Google Ads is 20%.
- The average win rate of a lead via LinkedIn is 40%.
Our LinkedIn Poll reveals what marketers are struggling with the most when working with an external marketing agency. Turns out, poor communication and lack of transparency are much more challenging than low performance! Are you surprised?
Takeaways
So this is what June 2024 has been about. Do you feel recharged and ready to rock? Share what marketing insights have caught your eye this month – or, have we missed anything that we should’ve covered? Let us know in the comments!
If you enjoyed this month’s Aimers Marketing Digest – why not share it with your network?
Until next month!
Why not stay with us for a little longer and take a useful quiz – our interactive Google Ads Checklist for SaaS & Tech companies, offering instant insights on your campaigns.
Ekaterina crafts engaging and strategic content to drive brand awareness and audience engagement. Her expertise in digital marketing helps the agency deliver impactful campaigns and achieve client goals.