Get the maximum results from your Microsoft Ads services with Aimers
Generate immediate traffic and drive conversions with keyword-targeted Microsoft ads on Bing, Yahoo, and AOL networks.
Promote your products directly in the search results with visually appealing product ads.
Reach more potential customers with native ads displayed on premium websites like MSN, Outlook.com, and Microsoft Edge.
Automatically match user queries to your website content, ensuring broader reach and capturing additional search traffic.
Re-engage past visitors by displaying targeted ads as they browse other sites, and convert them into customers.
Each banner is designed to reflect your unique brand identity, ensuring consistency and recognition across all platforms.
Our creatives are crafted to align with your campaign goals, effectively reaching and engaging your target audience.
We focus on creating visually appealing and compelling banners that capture attention and drive action.
Each banner is optimized for performance, maximizing click-through rates and conversion rates for your campaigns.
"Aimers' work has increased our quality leads and conversion rate, exceeding our business goals. The team is highly skilled and a joy to work with, taking their time to understand the client's needs. Aimers is an organized team and receptive to client's feedback, meeting deadlines."
“I have been working with Aimers for over 6 months now, and they manage our PPC campaigns. The team has excellent knowledge and the required skills to manage Google, Meta and Bing campaigns. They are hands-on and on top of our campaigns all the time.”
“In the first 6 months, Aimers had increased the value of our sales opportunities from paid campaigns by over 60%. As we've continued our engagement with Aimers Agency, they've continued to accelerate, and the value of our sales opportunities from paid campaigns has increased by 4X overall.”
During our call, we'll discuss your business goals, target audience, and marketing objectives. We'll explore how we can assist you in achieving your desired results as a Bing Ads agency, determine which ad platforms are best suited for you, and outline the next steps.
We will make a comprehensive audit of your website and Google Analytics, as well as existing advertising accounts. We will determine where your traffic comes from, what metrics could be optimized, and what channels are the best for your business.
Based on the insights gathered from the initial analysis and audit, we will craft a customized strategy tailored to your business needs. This strategy will outline the approach, goals, tactics, and timelines for your Bing Ads campaigns.
Once the strategy is finalized, we will proceed with setting up your advertising campaigns across relevant platforms. We start with a testing period that allows us to find the most beneficial targeting options and audience insights. Next, we can focus on profitable segments to improve your KPIs.
As your Bing Ads agency, we will regularly analyze the results of your advertising campaigns, including key metrics (CPC, CPA, ROI, etc.) Detailed reports will be provided weekly or monthly to keep you informed about the performance and effectiveness of your campaigns.
After the first month of the campaign launch, you will get a strong foundation of a profitable advertising campaign ready for scaling. We will be able to test new ad formats and users to help bring your business to the next level.
We measure campaign success through key performance indicators (KPIs) that align with your business objectives. We track metrics such as click-through rates (CTRs), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and overall campaign ROI. This data allows us to optimize your campaigns and drive better results over time.
Our regular reports cover relevant metrics and insights to help you understand how your campaigns are performing. As an experienced PPC service provider, we utilize advanced tracking tools and conversion attribution models to give you a holistic view of your campaign's effectiveness and make data-driven decisions for optimization.
Microsoft Ads provide access to a unique audience that may not be as saturated as Google. They also offer lower cost-per-clicks (CPCs) and integrate seamlessly with LinkedIn for enhanced B2B targeting.
Here’s how our seasoned PPC management consultants would tackle this issue:
- Run keyword diagnosis report;
- Check ads in ad preview;
- Check negative keywords that can block ads;
- Analyze impression share stats;
- Change match type to a less strict one;
- Check location settings;
- Review bids & raise them;
- Change bidding strategy;
- Adjust budget;
- Add new keywords for testing.
Here are some of the tactics that you can test:
- Decrease the cost per click
- Improve the Quality Score
- Optimize the bids
- Narrow targeting
- Bid adjustments and segmentation
- Improve the conversion rate
Based on over a decade of experience, we've found that an optimal budget allows for comprehensive testing, optimization, and reaching a broader audience, all aligned with your objectives of boosting sales and conversions. Therefore, our preliminary recommendation is at least $3,000 for the initial phase per one ad platform. In general, we work with various budgets starting from $3,000 to $1,000,000 per month.
We work with ad campaigns on a daily basis – this is critical for budget preservation and optimization. Adjustments also depend on the types of campaigns. If they are on manual mode, changes are made daily. If campaigns run in automatic mode, changes are made approximately every 1–2 weeks, as algorithms require time for training, and constant changes disrupt them.
We typically advise having several search campaigns: for keywords, brand-related, and competitor campaigns. Additionally, we always set up remarketing. It's also possible to launch other types of campaigns – for example, PMax, video campaigns on YouTube, and others.
We work with ad campaigns on a daily basis – this is critical for budget preservation and optimization. Adjustments also depend on the types of campaigns. If they are on manual mode, changes are made daily. If campaigns run in automatic mode, changes are made approximately every 1–2 weeks, as algorithms require time for training, and constant changes disrupt them.
Yes, as it is crucial for achieving results and tracking lead conversions from paid s advertising. As a professional pay-per-click advertising agency, we will help integrate your CRM system with the advertising account, giving you a complete picture of all the data.
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