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October 2, 2025
Anastasiya Khvin
We Are the Bing Ads Agency You've Been Looking For
Get the maximum results from your Microsoft Ads services with Aimers
Trusted by Leading SaaS and Tech Companies Worldwide
Employ a Variety of Bing Ads Campaigns Covering All Business Needs
Search
Generate immediate traffic and drive conversions with keyword-targeted Microsoft ads on Bing, Yahoo, and AOL networks.
Shopping
Convert your website visitors into loyal customers.
Audience Ads
Reach more potential customers with native ads displayed on premium websites like MSN, Outlook.com, and Microsoft Edge.
Dynamic Search Ads
Automatically match user queries to your website content, ensuring broader reach and capturing additional search traffic.
Remarketing
Re-engage past visitors by displaying targeted ads as they browse other sites, and convert them into customers.
Microsoft Ads Success Stories
The Proof is in the Performance: Banner Transformations That Convert
Discover how our design team transforms clients' banners into conversion-crushing visual campaigns.
Leave your email in the form bellow and gain instant access to the full portfolio.
Why You Can Trust Us as Your Bing Ads Management Agency
19
Certified professionals
10+
years of experience
3M+
In managed ads spend
4.93/5
Client satisfaction
We Use Only Industry-Proven Analytics Integrations to Meet Your Business Objectives
Google Analytics
Tracks campaign goals and building audiences
CRM integrations
We use HubSpot, Salesforce, and Pipedrive to bring contacts into current sales workflow
AppsFlyer
Tracks mobile app installs and user activity
GTM (Google Tag Manager)
Streamlines tracking code
implementation and tag management
implementation and tag management
Social Media Pixel/Dataset
Monitores users interactions
on social platforms
on social platforms
Analytics and tracking tools
Various third-party analytics and tracking tools implementations to make accurate and timely decisions
Expand Beyond Google – Make Bing Ads Work for You
Don’t let overlooked traffic go to waste.
Send us your info, and we’ll help you make the most of Bing Ads.
“Aimers is extremely detailed when it comes to campaign management and analysis. They have managed to increase substantially our leads while driving down CPL’s. They provided great insight into the campaign and proactively recommended and implemented improvements to drive it forward.”
Elena Torres
Senior Growth Marketing Manager at Mixpanel
“Aimers has been instrumental in building our Adwords campaigns and successfuly iterting to improve our conversions. We've had a 20-30% increase in qualified leads since we started working with Aimers. The communications and reporting has been amazing and allowed us to see how campaigns are being executed and iterated upon.”
Alyssa Newman
Marketing Director at CrowdSync Technology
“I like everything about Aimers from the people supporting Orion to the results of the program. They optimized Orion's digital spend that led to strong inbound lead generation.”
Michael S.
Chief Marketing Officer at Orion
“Thanks to Aimers' work, the client saw a significant increase in user sign-ups at a lower cost and could identify deeper metrics like activation rates. The team was very proactive and attentive to feedback, as well as flexible and accountable.”
Claire Maynard
Head of Marketing at Magical
“Our project is ongoing and we are very happy with the results and the thought that goes into every campaign.”
Madeleine Lambert
Director of Marketing and Sales at Originality.AI
“Beyond being laser-focused on delivering the right results, Aimers is an outstanding partner. They consistently bring fresh ideas to the table to help us drive even better outcomes.”
Rachel Meyrowitz
Director of Demand Generation at Demio
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Why Choose Us as Your Bing Advertising Agency
Proven Expertise in SaaS & Tech Marketing
Aimers scaled 100+ SaaS and tech brands, $30M+ in managed ad spend, and over a decade in this space — we know what works.
Data-Driven Strategies That Deliver
We run on data, not guesses. With expert insights and clear analytics, you’ll always know what works.
A Partner for the Long Run
Our clients stay with us for years. Why? Because we act like part of your in-house team, with clear structure and long-term focus.
Personalized Service
We take on fewer clients so we can go deep. Weekly reports, direct communication, and max 3 projects per team — just focus on your business goals.
Our Step-By-Step Process for Achieving Your Goals
1
Initial call & analysis of your business
- Discuss your goals, target audience, and marketing objectives
- Identify the best ad platforms to reach your audience
- Define next steps for collaboration and campaign setup
2
Agency audit of your website and existing campaigns
- Review your website, Google Analytics, and ad accounts
- Analyze traffic sources and performance data
- Spot opportunities for optimization and the most effective channels
3
Strategy planning
- Use insights from the call and audit to build a tailored plan
- Define clear goals, tactics, and timelines
- Align the strategy with your unique business needs
4
Campaigns setup
- Launch campaigns across the right ad platforms
- Begin with a testing phase to validate targeting and audiences
- Focus on profitable segments to improve KPIs
5
Analyzing results & reporting
- Monitor performance metrics (CPC, CPA, ROI, etc.)
- Provide clear, structured weekly or monthly reports
- Ensure you stay informed on campaign effectiveness
6
Continuous maintenance & scaling
- Establish a solid foundation for long-term growth
- Test new ad formats, audiences, and features
- Scale campaigns to maximize profitability and reach
Want Your Audiences to Convert Even Better? Check out Our Additional Services
Conversion Rate Optimization
We optimize your site to maximize conversions, ensuring every visitor has the best chance to become a paying customer.
Landing Page Design
Our landing pages are designed to convert traffic into leads with engaging content and clear calls to action.
Aimers Blog: Expert Insights, Trends, and News for SaaS Growth
September 8, 2025
Anastasiya Khvin
September 1, 2025
Anastasiya Khvin
Frequently Asked Questions
How do you measure campaign success as a Bing Ads agency?
We measure campaign success through key performance indicators (KPIs) that align with your business objectives. We track metrics such as click-through rates (CTRs), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and overall campaign ROI. This data allows us to optimize your campaigns and drive better results over time.
What information do you include in your regular Bing Ads expert reports?
Our regular reports cover relevant metrics and insights to help you understand how your campaigns are performing. As an experienced PPC service provider, we utilize advanced tracking tools and conversion attribution models to give you a holistic view of your campaign's effectiveness and make data-driven decisions for optimization.
What are the benefits of using Microsoft Ads over other platforms?
Microsoft Ads provide access to a unique audience that may not be as saturated as Google. They also offer lower cost-per-clicks (CPCs) and integrate seamlessly with LinkedIn for enhanced B2B targeting.
What should I do if my Bing Ads campaign is not getting enough clicks or impressions?
Here’s how our seasoned PPC management consultants would tackle this issue:
- Run keyword diagnosis report;
- Check ads in ad preview;
- Check negative keywords that can block ads;
- Analyze impression share stats;
- Change match type to a less strict one;
- Check location settings;
- Review bids & raise them;
- Change bidding strategy;
- Adjust budget;
- Add new keywords for testing.
How do I decrease my CPL for Bing Ads?
Here are some of the tactics that you can test:
- Decrease the cost per click
- Improve the Quality Score
- Optimize the bids
- Narrow targeting
- Bid adjustments and segmentation
- Improve the conversion rate
What advertising budget would you recommend to start with when hiring a Bing Ads agency?
Based on over a decade of experience, we've found that an optimal budget allows for comprehensive testing, optimization, and reaching a broader audience, all aligned with your objectives of boosting sales and conversions. Therefore, our preliminary recommendation is at least $3,000 for the initial phase per one ad platform. In general, we work with various budgets starting from $3,000 to $1,000,000 per month.
As a Bing Ads agency, how often do you introduce changes to the campaigns?
We work with ad campaigns on a daily basis – this is critical for budget preservation and optimization. Adjustments also depend on the types of campaigns. If they are on manual mode, changes are made daily. If campaigns run in automatic mode, changes are made approximately every 1–2 weeks, as algorithms require time for training, and constant changes disrupt them.
What types of campaigns do you recommend to start with?
We typically advise having several search campaigns: for keywords, brand-related, and competitor campaigns. Additionally, we always set up remarketing. It's also possible to launch other types of campaigns – for example, PMax, video campaigns on YouTube, and others.
As a Bing Ads agency, how often do you introduce changes to the campaigns?
We work with ad campaigns on a daily basis – this is critical for budget preservation and optimization. Adjustments also depend on the types of campaigns. If they are on manual mode, changes are made daily. If campaigns run in automatic mode, changes are made approximately every 1–2 weeks, as algorithms require time for training, and constant changes disrupt them.
Do you assist with integrating analytics and advertising accounts as a Bing Ads consultant?
Yes, as it is crucial for achieving results and tracking lead conversions from paid s advertising. As a professional pay-per-click advertising agency, we will help integrate your CRM system with the advertising account, giving you a complete picture of all the data.