We Are the Bing Ads Agency You've Been Looking For

We measure Microsoft Ads campaign success through key performance indicators (KPIs) that align with your business objectives. We track metrics such as click-through rates (CTRs), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and overall campaign ROI. This data allows us to optimize your campaigns and drive better results over time.

Our regular reports highlight key metrics and actionable insights, helping you clearly understand campaign performance. As a Microsoft Ads agency, we use advanced tracking tools and conversion attribution models to provide a holistic view of effectiveness and support data-driven optimization decisions.

Microsoft Ads provide access to a unique audience that may not be as saturated as Google. They also offer lower cost-per-clicks (CPCs) and integrate seamlessly with LinkedIn for enhanced B2B targeting.

Here’s how our experienced Bing Ads agency would approach this challenge:
- Run keyword diagnosis report;
- Check ads in ad preview;
- Check negative keywords that can block ads;
- Analyze impression share stats;
- Change match type to a less strict one;
- Check location settings;
- Review bids & raise them;
- Change bidding strategy;
- Adjust budget;
- Add new keywords for testing.

Here are some of the tactics that you can test:
- Decrease the cost per click
- Improve the Quality Score
- Optimize the bids
- Narrow targeting
- Bid adjustments and segmentation
- Improve the conversion rate

Based on over a decade of experience, we've found that an optimal budget allows for comprehensive testing, optimization, and reaching a broader audience, all aligned with your objectives of boosting sales and conversions. Therefore, our preliminary recommendation is at least $3,000 for the initial phase per one ad platform. In general, we work with various budgets starting from $3,000 to $1,000,000 per month.

We manage Bing ads management on a daily basis, which is essential for budget control and optimization. Adjustments also depend on the types of campaigns. If they are on manual mode, changes are made daily. If campaigns run in automatic mode, changes are made approximately every 1–2 weeks, as algorithms require time for training, and constant changes disrupt them.

We typically advise having several search campaigns: for keywords, brand-related, and competitor campaigns. Additionally, we always set up Bing Ads remarketing. It's also possible to launch other types of campaigns – for example, PMax, video campaigns on YouTube, and others.

Yes, this is essential for achieving results and tracking lead conversions from paid advertising. As a professional Bing advertising agency, we help integrate your CRM system with the advertising account to provide a complete view of all data.

Yes, Microsoft Ads allows direct import from Google Ads, which speeds up campaign setup. As a Bing Ads agency, we handle the migration and then optimize campaigns specifically for the Microsoft Ads platform—adjusting bids, keywords, and targeting based on Bing's unique audience behavior and lower competition to maximize performance from day one.

Most clients start seeing initial traffic within the first week. However, meaningful performance insights typically emerge after 4-6 weeks once we've gathered enough conversion data and completed initial optimization. For mature accounts, we often see measurable improvements within 2-3 weeks. The timeline depends on your budget, industry competition, and existing account history.

Microsoft's search network reaches 36% of desktop searches in the US, with an audience that skews older, higher-income, and more educated. For B2B SaaS, this is ideal—many enterprise decision-makers default to Edge/Bing in work environments. We've seen SaaS clients achieve 25-40% lower CPCs on Bing while maintaining similar or better conversion rates. It's a smart complementary channel that competitors often overlook.