20 Best Landing Page Tools & Builders To Boost Your Conversions
June 10, 2024
Looking to boost your lead gen and conversions? Dive into our curated list of the 20 best landing page tools and builders that offer an array of incredible capabilities. We include the most valuable features and pricing for each solution – so you can select the perfect tool that will propel your marketing forward.
Landing pages play a crucial role in your conversion process and overall marketing efforts. They are designed to capture leads by getting visitor information in exchange for valuable content or offers, and then turn these leads into paying customers. There is a multitude of moving parts and required know-how to the process of building and optimizing good landing pages. Thankfully, we as marketers now have access to an abundance of tools that allow us not only to design user-friendly landing pages, but to optimize them for more conversions.
We’ve complied a list of 20 of such tools, each of them presenting unique features. When looking for a specific tool, we advise selecting those that answer your specific needs and offer good usability, as well as the best value. So let’s dive straight into our list.
Landing Page Builder Tools
1. Unbounce
Unbounce offers AI-powered landing page creation and optimization tools. Its drag-and-drop interface is extremely easy to use. An array of useful features, including A/B testing tools, templates, and integrations, have solidified its reputation as the best all around builder for landing pages. Pricing starts at $74/month for the “Build” plan and goes up to $649+ for customized “Concierge” plans.
2. Leadpages
Leadpages is an extensive marketing platform with a powerful landing page builder at its core. It features a library of more than 250 templates, optimized for conversion, in addition to lead management and conversion tools – sounds pretty sweet to us! Leadpages offers the first 14 days for free, and then you can go for monthly plans, starting as low as $37.
3. Instapage
Instapage is a super user-friendly landing page builder, with excellent templates and integrations. The key word here is “convenience”. Cool features like AI Content Generator make it a very attractive option. Prices start at $79 per month and go up to $159 and above for custom plans.
4. Cardd
Cardd is a simple tool for creating one-page websites and landing pages. Yes, your options are quite limited here, but have we mentioned it’s absolutely free? Moreover, if you ever need expanded functionality, you can switch to the Pro version. The pricing for Pro is exceedingly affordable, starting at just $19 per year.
5. Swipe Pages
Swipe Pages is a landing page builder tool that offers 40+ templates and optional AI capabilities. A feature that sets it apart is a mobile landing page builder that allows you to create Accelerated Mobile Pages. These are saved in Google’s cache and provide an instant loading experience for your users. Pricing starts at $29/month for the “Startup” plan and goes up to $149/month for the “Agency” plan.
6. Landingi
Landingi is a page builder and optimization tool, with loads of useful integrations and an AI copy and image editor. 400+ fully editable templates and advanced A/B testing features make it a highly appealing option for marketers. Pricing ranges from $24 monthly for the “Lite” plan to $820 monthly for the “Unlimited” plan.
7. ConvertKit
ConvertKit is an affordable marketing platform for creators with great landing page creation capabilities. Its strong email marketing functionality, in addition to monetization functionality, is what sets it apart from other tools. Pricing will vary depending on your number of newsletter subscribers, as well as automations and e-mail sequences that you need. There is a free plan for creators with up to 10,000 subscribers, while the unlimited “Pro” plan starts at just $50 a month.
8. HubSpot
HubSpot is one of the most well-known marketing tools out there. But what some marketers might not be aware of is that it also includes a free landing page builder. Its biggest plus is seamless integration with other HubSpot features, so it makes sense to look into it if you are an active user of their platform. While the landing page tool is free, Hubspot itself comes with a hefty price tag for its advanced functionality – from $800 to $3,600 per month.
9. Plai
Plai is a free AI page builder, that’s geared specifically for marketers. It takes into account your content, target audience, and your objective to create a perfect landing page for you, that’s optimized for conversions. Useful features like GoHighLevel lead forms and Google Analytics integration make this tool for a great option for marketers, wishing to employ the AI capabilities for their landing pages.
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Get Started10. Woorise
Woorise will suit those marketers, who are interested in creating not only a landing pages, but supplementing it with forms, surveys, quizzes, giveaways, and contests. Pricing ranges from $23 to $79 per month, making it a great affordable tool specifically for interactive campaigns.
Landing Page Optimization Tools
11. Crazy Egg
Used by 400,000+ websites worldwide, Crazy Egg offers an array of helpful tools for landing page testing and optimization. A multitude of advanced features like heatmaps, A/B testing, recordings, and traffic analysis make it one of the leading solutions in its niche. Crazy Egg has a 30-day free trial and flexible pricing plans ranging from $99 to $499 per month.
12. Convert
Convert is an enterprise-grade A/B testing solution that’s been trusted by more than 40,000 websites, including such well-known brands like Sony and Audi. A variety of useful features and integrations make it into a truly powerful tool that can perform all sorts of tests for your landing page. Pricing starts at $199/month and goes up to customized “Enterprise” plans.
13. Visitor Queue
Visitor Queue is a unique B2B tool that allows you to better identify your website visitors. With the 98% of visitors leaving the websites without converting, this tool promises significant improvement and a 10-20% revenue boost. It also allows you to personalize your visitor’s experience of your website, and offer them the most relevant products and information. Pricing plans depend on your needs, starting at just $39/year and going up to $2,375 annually.
14. VWO
VWO is a powerful end-to-end optimization solution, that includes various testing, behavior analytics, and personalization capabilities. With 2500+ customers worldwide and raving reviews, it definitely deserves your attention if you are looking for a good optimization tool. Their pricing model is flexible, ranging from free starter plans to enterprise plans at $1,366/month and up.
15. Hotjar
Hotjar is a popular platform for user testing and engaging with your audience. It offers AI capabilities and loads of useful features like heatmaps, recordings, surveys, and even 1:1 interviews. Their Basic plan starts at €0, with more advanced plans going for €32, €80, and €171.
16. Lyssna
Lyssna is a powerful platform for user testing and research. From usability testing and surveys to research panel and market research – you’ll get all of these capabilities in one place. Lyssna’s pricing depends on what you need, ranging from a free starter plan to the “Enterprise” plan, available upon request.
17. UserTesting
UserTesting is a robust platform that allows you to collect feedback from your audience to optimize your page. Their Human Insight Platform allows you to collect comprehensive feedback from users and get to the right conclusions with AI-powered analytics. Boasting the likes of such well-known brands as Adobe and Costa Coffee on their client list, UserTesting is one of the most popular solutions in its niche. Pricing is available on request from their sales team.
18. Userbrain
Userbrain offers an easy way to get valuable insights from potential visitors of your landing page. You can get the user testing results in hours by using Userbrain’s pool of 120k+ of qualified testers. The tool is relatively affordable, too, compared to other solutions on the market, starting at $79/month and going up to $659 for the “Agency plan” and custom solutions for enterprise.
19. Zuko
You can use Zuko to analyze and optimize your online forms and checkout sequences. It gets you insights on where and why users abandon filling out your forms and data on each form field. You can book a free demo with their team, or start with their monthly plans straight away (they range from $56 to $560 per month).
20. Olark
Olark allows adding live chats and AI chatbots to your landing page, and it’s incredibly easy to use. A range of useful features and integrations turn it into a valuable addition to any marketer’s toolbox. They have a standard plan for $29/month and Olark Pro option, with pricing available upon request after a live demo with their team.
Takeaways
Landing pages are essential for driving the engine of your marketing forward. They generate leads and convert them into customers. There is an abundance of SaaS tools on the market nowadays, which can help you to build and optimize your landing pages.
When selecting a tool for yourself, keep in mind your specific needs, usability, and the overall value. Consider the main features like quality and variety of templates, A/B testing, integrations, and AI capabilities. It also makes sense to try several tools in a demo mode, to select the best one for you.
Would you like our team to optimize your landing page for you? Check out our Conversion Rate Optimization offer! Our CRO workflow is designed to maximize efficiency and reach maximum results.
Ekaterina crafts engaging and strategic content to drive brand awareness and audience engagement. Her expertise in digital marketing helps the agency deliver impactful campaigns and achieve client goals.