Your Experts in Google Ads Strategy and Management

Get the maximum results with Aimers as your Google Ads advertising specialist

Trusted by Leading SaaS and Tech Companies Worldwide

Why You Can Trust Us as Your Google Ads Management Agency

2015

since we’re Google partner

16M+

in managed Google Ads spend

10+

Years of experience

Top 3%

of all Google Ads Partners
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Employ a Variety of Google Ads Campaigns Covering All Business Needs

Search

Generate instant traffic and increase sales for your business.

Retargeting

Convert your website visitors into loyal customers.

Google Display Network

Boost your brand's visibility by reaching 90% of global internet users.

iOS and Android App

Drive app traffic and boost downloads for your mobile application.

Gmail

Strengthen brand awareness and encourage customer advocacy through targeted email marketing.

Get Unique Creatives Crafted Specifically for Your Campaigns

Examples of Our Google Ads Creatives for B2B SaaS & Tech Companies

We Use Analytics Integrations to Meet Your Business Objectives With Google Ads

Google Analytics logo
Google Analytics for tracking campaign 
goals and building audiences
AI and machine learning tools for bid management and A/B testing
Hubspot logo
CRM integrations like HubSpot, Salesforce, and Pipedrive to bring contacts into your current sales workflow
Swydo for comprehensive dashboard setup
AppsFlyer logo
AppsFlyer that tracks mobile app installs and user activity
Various third-party analytics and tracking tools implementations to make accurate and timely decisions

Why Choose Us as Your Google Advertising Agency

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Proven Expertise
in SaaS & Tech Marketing

  • Managed over $30M in ad spend
  • 10+ years on the market
  • Over 100+ success stories
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Data-Driven Strategies
That Deliver

  • Proven measurable results
  • Senior project team only
  • Cutting-edge tools for tracking and analytics
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A Partner for the Long Run

  • Clear growth structure
  • Your goals = our goals
  • Most clients work with us for over 2 years
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Personalized Service

  • High level of communication
  • Weekly reports
  • Max 3 projects per team at a time

Let’s Take Your Business to the Next Level with Google Ads

Hire Us

Hear from SaaS and Tech Companies
We’ve Helped Grow

“Since partnering with Aimers, our business has seen remarkable growth. Their expertise in PPC campaigns is unmatched, proven by the fact that they've doubled our purchase volume from PPC campaigns, exceeding our expectations.”
Client photo
Rachel Meyrowitz
Director of Demand Generation at Demio

4.93

Rating based on 100+ client reviews
See all client reviews
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Success Stories in Google Ads for SaaS & Tech Niche

conversion rate up

210%
Check how we helped Originality.AI, a global leader in AI detection and plagiarism, achieve a boost in conversions through strategic Google Ads campaigns.
Read case study

“Our project is ongoing, and we are very happy with the results and the thought that goes into every campaign.”

Client photo_Originality.ai
Madeleine Lambert
Director of Marketing and Sales at Originality.AI
Originality.ai logo

new users acquired

670K+
Learn how we helped Uppbeat, a music platform for YouTubers, attract new users and significantly improve profitability in two years.
Read case study

“Out of any agency we've ever worked with, Aimers feel like an integrated part of our own team - a highly competent group of experts we can depend on & trust to deliver results integral to our business' success.”

Client Photo_Uppbeat
Lewis Foster
CEO & Co-Founder at Uppbeat
Uppbeat logo

conversions up

225.5%
Explore how our tailored PPC strategy for Orion Labs boosted qualified leads and decreased cost per action.
Read case study

“In the first 6 months, Aimers had increased the value of our sales opportunities from paid campaigns by over 60%. As we've continued our engagement with Aimers Agency, they've continued to accelerate, and the value of our sales opportunities from paid campaigns has increased by 4X overall.”

Client photo
Vanessa N.
Marketing Manager at Orion Labs
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Our Step-By-Step Process for Achieving Your Goals

Aimers Team
01

Initial call & analysis of your business

During our call, we'll discuss your business goals, target audience, and marketing objectives. We'll explore how we can assist you in achieving your desired results as a Google Ads agency, determine which ad platforms are best suited for you, and outline the next steps.

02

Agency audit of your website and Google Ads campaigns

We will make a comprehensive audit of your website and Google Analytics, as well as existing advertising accounts. We will determine where your traffic comes from, what metrics could be optimized, and what channels are the best for your business.

03

Strategy planning

Based on the insights gathered from the initial analysis and audit, we will craft a customized strategy tailored to your business needs. This strategy will outline the approach, goals, tactics, and timelines for your Google Ads campaigns.

04

Campaigns setup

Once the strategy is finalized, we will proceed with setting up your advertising campaigns across relevant platforms. We start with a testing period that allows us to find the most beneficial targeting options and audience insights. Next, we can focus on profitable segments to improve your KPIs.

05

Analyzing results & reporting

As your Google Ads agency, we will regularly analyze the results of your advertising campaigns, including key metrics (CPC, CPA, ROI, etc.) Detailed reports will be provided weekly or monthly to keep you informed about the performance and effectiveness of your campaigns.

06

Continuous maintenance & scaling

After the first month of the campaign launch, you will get a strong foundation of a profitable advertising campaign ready for scaling. We will be able to test new ad formats and users to help bring your business to the next level.

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Want Your Audiences to Convert Even Better? Check out Our Additional Services

CRO

Improve your website with Conversion Rate Optimization (CRO)

Learn More

Landing Page Design

Take a leading market position with highly-converting landing pages

Learn More

Frequently Asked Questions

How do you measure your campaign success as a paid search agency?

We measure campaign success through key performance indicators (KPIs) that align with your business objectives. We track metrics such as click-through rates (CTRs), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and overall campaign ROI. This data allows us to optimize your campaigns and drive better results over time.

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What information do you include in your regular agency reports on paid search?

Our regular reports cover relevant metrics and insights to help you understand how your campaigns are performing. As an experienced PPC service provider, we utilize advanced tracking tools and conversion attribution models to give you a holistic view of your campaign's effectiveness and make data-driven decisions for optimization.

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If we hire you as a paid search agency, how long will the testing period take?

Most clients of our PPC consulting services see initial results immediately upon campaign launch, with optimal results achieved within 1–2 months. Timelines vary depending on business specifics and initial goals. We recommend a minimum of 1 month for comprehensive adjustments and fair assessment, with 2 months for consistently strong performance.

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What should I do if my campaign is not getting enough clicks or impressions?

Here’s how our seasoned PPC management consultants would tackle this issue:
- Run keyword diagnosis report;
- Check ads in ad preview;
- Check negative keywords that can block ads;
- Analyze impression share stats;
- Change match type to a less strict one;
- Check location settings;
- Review bids & raise them;
- Change bidding strategy;
- Adjust budget;
- Add new keywords for testing.

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How can I improve my cost per lead efficiency?

As a pay per click advertising agency with ample exeprience in optimization of campaigns, we can recommend these two main options:
1. Manual CPC – a preferred initial strategy. We set bids manually at a keyword level, taking into account stats like Google's suggested bids, average position, search impression share, etc, and adjust to reach target cost per lead.
2. Target CPA – once we reach a target cost per lead and 30+ conversions, we can test Google's built-in automated strategy for 25% of traffic. Please note that to give machine learning algorithms enough data to make informed bidding decisions, you need at least 30 conversions in the past 30 days.

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How do I decrease my CPL?

Based on our real-life experience with paid search services, here are some of the tactics that you can test:
- Decrease the cost per click
- Improve the Quality Score
- Optimize the bids
- Narrow targeting
- Bid adjustments and segmentation
- Improve the conversion rate

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What advertising budget would you recommend to start when hiring a paid search agency?

After gathering over a decade of hands-on experience in PPC consulting services, we've found that an optimal budget should allow for comprehensive testing, optimization, and reaching a broader audience – all aligned with your objectives of boosting sales and conversions. Therefore, our preliminary recommendation is at least $3,000 for the initial phase per one ad platform. In general, we work with various budgets starting from $3,000 to $1,000,000 per month.

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What types of paid search campaigns do you recommend to start with?

As a PPC management consultant, we typically advise having several search campaigns: for keywords, brand-related, and competitor campaigns. Additionally, we always set up remarketing. It's also possible to launch other types of campaigns – for example, PMax, video campaigns on YouTube, and others.

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As a pay-per-click advertising agency, how often do you introduce changes to the campaigns?

We work with PPC campaigns on a daily basis – this is critical for budget preservation and optimization. Adjustments also depend on the types of campaigns. If they are on manual mode, changes are made daily. If campaigns run in automatic mode, changes are made approximately every 1–2 weeks, as algorithms require time for training, and constant changes disrupt them.

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As an agency, do you assist with integrating analytics and advertising accounts?

Yes, as it is crucial for achieving results and tracking lead conversions from paid s advertising. As a professional pay-per-click advertising agency, we will help integrate your CRM system with the advertising account, giving you a complete picture of all the data.

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