Your Experts in Google Ads Strategy and Management

Scale Your B2B SaaS Company with Google Ads Management That Actually Converts.

Trusted by Leading SaaS and Tech Companies Worldwide

Employ a Variety of Google Ads Campaigns Covering All Business Needs

Search

Generate instant traffic and increase sales for your business.

Retargeting

Convert your website visitors into loyal customers.

Gmail

Strengthen brand awareness and encourage customer advocacy through targeted email marketing.

Google Display Network

Boost your brand's visibility by reaching 90% of global internet users.

iOS and Android App

Drive app traffic and boost downloads for your mobile application.

The Proof is in the Performance: Banner Transformations That Convert

Discover how our design team transforms clients' banners into conversion-crushing visual campaigns.

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Get Unique Creatives Crafted Specifically for Your Campaigns

Get ad creatives that engage and convert:
  • Stunning visuals aligned with your brand and audience
  • Increase your ad engagement and CTR
  • Personalized to fit your marketing goals
View Our Portfolio

Why You Can Trust Us as Your Google Ads Management Agency

2015
since we’re Google partner
10+
years of experience
16M+
in managed Google Ads spend
Top 3%
in managed Google Ads spend
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The Manifest badgeGoogle 2023 Premier PartnerGoogle 2023 Premier Partner 2022Sortlist badge

We Use Only Industry-Proven Analytics Integrations to Meet Your Business Objectives

Google Analytics logo

Google Analytics

Tracks campaign goals and building audiences
Hubspot logo

CRM integrations

We use HubSpot, Salesforce, and Pipedrive to bring contacts into current sales workflow
AppsFlyer logo

AppsFlyer

Tracks mobile app installs and user activity
GTM (Google Tag Manager) logo

GTM (Google Tag Manager)

Streamlines tracking code
implementation and tag management
Social Media Pixel/Dataset logo

Social Media Pixel/Dataset

Monitores users interactions
on social platforms
Mixpanel logo

Analytics and tracking tools

Implementations that make accurate and timely decisions

Struggling With High Costs and Low Returns?

Share your details, and we’ll help you fine-tune your campaigns for better results.
“Aimers is extremely detailed when it comes to campaign management and analysis. They have managed to increase substantially our leads while driving down CPL’s. They provided great insight into the campaign and proactively recommended and implemented improvements to drive it forward.”
Elena Torres
Senior Growth Marketing Manager at Mixpanel
“Aimers has been instrumental in building our Adwords campaigns and successfuly iterting to improve our conversions. We've had a 20-30% increase in qualified leads since we started working with Aimers. The communications and reporting has been amazing and allowed us to see how campaigns are being executed and iterated upon.”
Alyssa Newman
Marketing Director at CrowdSync Technology
“I like everything about Aimers from the people supporting Orion to the results of the program. They optimized Orion's digital spend that led to strong inbound lead generation.”
Michael S.
Chief Marketing Officer at Orion
“Thanks to Aimers' work, the client saw a significant increase in user sign-ups at a lower cost and could identify deeper metrics like activation rates. The team was very proactive and attentive to feedback, as well as flexible and accountable.”
Claire Maynard
Head of Marketing at Magical
“Our project is ongoing and we are very happy with the results and the thought that goes into every campaign.”
Madeleine Lambert
Director of Marketing and Sales at Originality.AI
“Beyond being laser-focused on delivering the right results, Aimers is an outstanding partner. They consistently bring fresh ideas to the table to help us drive even better outcomes.”
Rachel Meyrowitz
Director of Demand Generation at Demio
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Why Choose Us as Your Google Advertising Agency

Proven Expertise in SaaS & Tech Marketing

Aimers scaled 100+ SaaS and tech brands, $30M+ in managed ad spend, and over a decade in this space — we know what works.

Data-Driven Strategies That Deliver

We run on data, not guesses. With expert insights and clear analytics, you’ll always know what works.

A Partner for the Long Run

Our clients stay with us for years. Why? Because we act like part of your in-house team, with clear structure and long-term focus.

Personalized Service

We take on fewer clients so we can go deep. Weekly reports, direct communication, and max 3 projects per team — just focus on your business goals.

Hear from SaaS and Tech Companies We’ve Helped Grow

5-star rating
4.93 average rating based on 100+ reviews
Clutch logoDesignRush logoGood Firma logoG2 logoTechBehemoths logo

Our Step-By-Step Process for Achieving Your Goals

1

Initial call & analysis of your business

  • Discuss your goals, target audience, and marketing objectives
  • Identify the best ad platforms to reach your audience
  • Define next steps for collaboration and campaign setup
2

Agency audit of your website
and existing campaigns

  • Review your website, Google Analytics, and ad accounts
  • Analyze traffic sources and performance data
  • Spot opportunities for optimization and the most effective channels
3

Strategy planning

  • Use insights from the call and audit to build a tailored plan
  • Define clear goals, tactics, and timelines
  • Align the strategy with your unique business needs
4

Campaigns setup

  • Launch campaigns across the right ad platforms
  • Begin with a testing phase to validate targeting and audiences
  • Focus on profitable segments to improve KPIs
5

Analyzing results & reporting

  • Monitor performance metrics (CPC, CPA, ROI, etc.)
  • Provide clear, structured weekly or monthly reports
  • Ensure you stay informed on campaign effectiveness
6

Continuous maintenance & scaling

  • Establish a solid foundation for long-term growth
  • Test new ad formats, audiences, and features
  • Scale campaigns to maximize profitability and reach

Want Your Audiences to Convert Even Better? Check out Our Additional Services

Conversion Rate Optimization

We optimize your site to maximize conversions, ensuring every visitor has the best chance to become a paying customer.

Landing Page Design

Our landing pages are designed to convert traffic into leads with engaging content and clear calls to action.

Aimers Blog: Expert Insights, Trends, and News for SaaS Growth

Frequently Asked Questions

How do you measure your campaign success as a paid search agency?

We measure campaign success through key performance indicators (KPIs) that align with your business objectives. We track metrics such as click-through rates (CTRs), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and overall campaign ROI. This data allows us to optimize your campaigns and drive better results over time.

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What information do you include in your regular agency reports on paid search?

Our regular reports cover relevant metrics and insights to help you understand how your campaigns are performing. As an experienced PPC service provider, we utilize advanced tracking tools and conversion attribution models to give you a holistic view of your campaign's effectiveness and make data-driven decisions for optimization.

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If we hire you as a paid search agency, how long will the testing period take?

Most clients of our PPC consulting services see initial results immediately upon campaign launch, with optimal results achieved within 1–2 months. Timelines vary depending on business specifics and initial goals. We recommend a minimum of 1 month for comprehensive adjustments and fair assessment, with 2 months for consistently strong performance.

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What should I do if my campaign is not getting enough clicks or impressions?

Here’s how our seasoned PPC management consultants would tackle this issue:
- Run keyword diagnosis report;
- Check ads in ad preview;
- Check negative keywords that can block ads;
- Analyze impression share stats;
- Change match type to a less strict one;
- Check location settings;
- Review bids & raise them;
- Change bidding strategy;
- Adjust budget;
- Add new keywords for testing.

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How can I improve my cost per lead efficiency?

As a pay per click advertising agency with ample exeprience in optimization of campaigns, we can recommend these two main options:
1. Manual CPC – a preferred initial strategy. We set bids manually at a keyword level, taking into account stats like Google's suggested bids, average position, search impression share, etc, and adjust to reach target cost per lead.
2. Target CPA – once we reach a target cost per lead and 30+ conversions, we can test Google's built-in automated strategy for 25% of traffic. Please note that to give machine learning algorithms enough data to make informed bidding decisions, you need at least 30 conversions in the past 30 days.

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How do I decrease my CPL?

Based on our real-life experience with paid search services, here are some of the tactics that you can test:
- Decrease the cost per click
- Improve the Quality Score
- Optimize the bids
- Narrow targeting
- Bid adjustments and segmentation
- Improve the conversion rate

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What advertising budget would you recommend to start when hiring a paid search agency?

After gathering over a decade of hands-on experience in PPC consulting services, we've found that an optimal budget should allow for comprehensive testing, optimization, and reaching a broader audience – all aligned with your objectives of boosting sales and conversions. Therefore, our preliminary recommendation is at least $3,000 for the initial phase per one ad platform. In general, we work with various budgets starting from $3,000 to $1,000,000 per month.

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What types of paid search campaigns do you recommend to start with?

As a PPC management consultant, we typically advise having several search campaigns: for keywords, brand-related, and competitor campaigns. Additionally, we always set up remarketing. It's also possible to launch other types of campaigns – for example, PMax, video campaigns on YouTube, and others.

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As a pay-per-click advertising agency, how often do you introduce changes to the campaigns?

We work with PPC campaigns on a daily basis – this is critical for budget preservation and optimization. Adjustments also depend on the types of campaigns. If they are on manual mode, changes are made daily. If campaigns run in automatic mode, changes are made approximately every 1–2 weeks, as algorithms require time for training, and constant changes disrupt them.

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As an agency, do you assist with integrating analytics and advertising accounts?

Yes, as it is crucial for achieving results and tracking lead conversions from paid s advertising. As a professional pay-per-click advertising agency, we will help integrate your CRM system with the advertising account, giving you a complete picture of all the data.

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