Let us help you choose the best platforms
and strategies for your goals and budget.
Let’s Chat About Your StrategySupercharge Your Growth with Google & Microsoft Ads
We offer comprehensive PPC management—from strategic planning to flawless execution and optimization, driving results at every step.
Trusted by Leading SaaS and Tech Companies Worldwide
Maximize Your ROI: Why We're the Best for Paid Search Ads
Certified Google Premier Partner
As part of the top 3% of agencies worldwide, we offer unmatched PPC expertise to help you maximize profit and achieve the best results.
Unique expertise in paid campaigns for SaaS
10+ years on the market and $30M+ of managed ad spend.
Access to the advanced tools & platforms
We use top marketing technology for exceptional results.
No need for extra in-house hires
Our senior project team integrates seamlessly, scaling efforts as needed.
Proven track record
Our clients give us top ratings, with an average score of 4.93 from 100+ reviews.
Boost Your Campaigns with a World-Class Paid Search Experts
We are not just professionals in Google Ads management. For many years now, we have been receiving the Google Premier Partner award, meaning we are in the top 3% of Google Partners.
That means you can be sure of our expertise in Google Ads and proven track record of building strong relationships, delivering results, and ultimately supporting your growth.
Benefits of Google Ads
Extensive Reach
Google Ads reach billions of users across the globe, providing access topotential customersregardless of their locationor device.
Diverse Ad Formats
Google Ads offers multiple ad formats including search ads, display ads, video ads, and more, allowing you to choose the format that best suits your goals and audience.
Keyword Targeting
You can target specific keywords related to your business, ensuring that your ads appear when users search for relevant terms.
Remarketing Capabilities
Use remarketing campaigns for targeting users who have previously interacted with your website or ads, increasing brand recall and conversion rates.
Microsoft Ads platform lets you introduce paid acquisition channel in a cost-efficient and smart way.
Our team will provide best practices on Microsoft Ads campaign creation and scaling and will use enhanced options for geolocation and demographics targeting.
Benefits of Microsoft Ads
Reach your target audience
Target a specific audience based on enriched demographics, interests, and user behavior, ensuring your ads are seen by the right people.
Employ Bing Search Network
Your ads can appear on the Bing Search Network, reaching millions of users who use Bing as their preferred search engine.
Escape competition and improve your lead quality
Microsoft Ads is a less-competitive field and offers a lower CPC. Reach users across multiple devices, maximizing your campaign's reach.
Use the benefits of native advertising
Microsoft Ads offer native advertising options that seamlessly integrate with the content that users are consuming, providing a non-disruptive advertising experience.
Let’s Optimize Your Ads For Better ROI
Get in front of the right customers at the right time with high-performing campaigns. Fill out the form!
“Aimers is extremely detailed when it comes to campaign management and analysis. They have managed to increase substantially our leads while driving down CPL’s. They provided great insight into the campaign and proactively recommended and implemented improvements to drive it forward.”
Elena Torres
Senior Growth Marketing Manager at Mixpanel
“Aimers has been instrumental in building our Adwords campaigns and successfuly iterting to improve our conversions. We've had a 20-30% increase in qualified leads since we started working with Aimers. The communications and reporting has been amazing and allowed us to see how campaigns are being executed and iterated upon.”
Alyssa Newman
Marketing Director at CrowdSync Technology
“I like everything about Aimers from the people supporting Orion to the results of the program. They optimized Orion's digital spend that led to strong inbound lead generation.”
Michael S.
Chief Marketing Officer at Orion
“Thanks to Aimers' work, the client saw a significant increase in user sign-ups at a lower cost and could identify deeper metrics like activation rates. The team was very proactive and attentive to feedback, as well as flexible and accountable.”
Claire Maynard
Head of Marketing at Magical
“Our project is ongoing and we are very happy with the results and the thought that goes into every campaign.”
Madeleine Lambert
Director of Marketing and Sales at Originality.AI
“Beyond being laser-focused on delivering the right results, Aimers is an outstanding partner. They consistently bring fresh ideas to the table to help us drive even better outcomes.”
Rachel Meyrowitz
Director of Demand Generation at Demio
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The Proof is in the Performance: Banner Transformations That Convert
Discover how our design team transforms clients' banners into conversion-crushing visual campaigns.
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Take Your Growth to the Next Level with Experts You Can Trust
$30M+
In managed ad spend
10+
years of experience
100+
Success stories
4.93/5
Client satisfaction
We Use Only Industry-Proven Analytics Integrations to Meet Your Business Objectives
Google Analytics
Tracks campaign goals and building audiences
CRM integrations
We use HubSpot, Salesforce, and Pipedrive to bring contacts into current sales workflow
AppsFlyer
Tracks mobile app installs and user activity
GTM (Google Tag Manager)
Streamlines tracking code
implementation and tag management
implementation and tag management
Social Media Pixel/Dataset
Monitores users interactions
on social platforms
on social platforms
Analytics and tracking tools
Implementations that make accurate and timely decisions
Our Step-By-Step Process for Achieving Your Goals
1
Initial call & analysis of your business
- Discuss your goals, target audience, and marketing objectives
- Identify the best ad platforms to reach your audience
- Define next steps for collaboration and campaign setup
2
Agency audit of your website and existing campaigns
- Review your website, Google Analytics, and ad accounts
- Analyze traffic sources and performance data
- Spot opportunities for optimization and the most effective channels
3
Strategy planning
- Use insights from the call and audit to build a tailored plan
- Define clear goals, tactics, and timelines
- Align the strategy with your unique business needs
4
Campaigns setup
- Launch campaigns across the right ad platforms
- Begin with a testing phase to validate targeting and audiences
- Focus on profitable segments to improve KPIs
5
Analyzing results & reporting
- Monitor performance metrics (CPC, CPA, ROI, etc.)
- Provide clear, structured weekly or monthly reports
- Ensure you stay informed on campaign effectiveness
6
Continuous maintenance & scaling
- Establish a solid foundation for long-term growth
- Test new ad formats, audiences, and features
- Scale campaigns to maximize profitability and reach
How Can We Help Achieve Your Business Goals?
Frequently Asked Questions
How do you measure your campaign success as a paid search agency?
We measure campaign success through key performance indicators (KPIs) that align with your business objectives. We track metrics such as click-through rates (CTRs), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and overall campaign ROI. This data allows us to optimize your campaigns and drive better results over time.
What information do you include in your regular agency reports on paid search?
Our regular reports cover relevant metrics and insights to help you understand how your campaigns are performing. As an experienced PPC service provider, we utilize advanced tracking tools and conversion attribution models to give you a holistic view of your campaign's effectiveness and make data-driven decisions for optimization.
If we hire you as a paid search agency, how long will the testing period take?
Most clients of our PPC consulting services see initial results immediately upon campaign launch, with optimal results achieved within 1–2 months. Timelines vary depending on business specifics and initial goals. We recommend a minimum of 1 month for comprehensive adjustments and fair assessment, with 2 months for consistently strong performance.
What should I do if my campaign is not getting enough clicks or impressions?
Here’s how our seasoned PPC management consultants would tackle this issue:
- Run keyword diagnosis report;
- Check ads in ad preview;
- Check negative keywords that can block ads;
- Analyze impression share stats;
- Change match type to a less strict one;
- Check location settings;
- Review bids & raise them;
- Change bidding strategy;
- Adjust budget;
- Add new keywords for testing.
How can I improve my cost per lead efficiency?
As a pay per click advertising agency with ample exeprience in optimization of campaigns, we can recommend these two main options:
1. Manual CPC – a preferred initial strategy. We set bids manually at a keyword level, taking into account stats like Google's suggested bids, average position, search impression share, etc, and adjust to reach target cost per lead.
2. Target CPA – once we reach a target cost per lead and 30+ conversions, we can test Google's built-in automated strategy for 25% of traffic. Please note that to give machine learning algorithms enough data to make informed bidding decisions, you need at least 30 conversions in the past 30 days.
How do I decrease my CPL?
Based on our real-life experience with paid search services, here are some of the tactics that you can test:
- Decrease the cost per click
- Improve the Quality Score
- Optimize the bids
- Narrow targeting
- Bid adjustments and segmentation
- Improve the conversion rate
What advertising budget would you recommend to start when hiring a paid search agency?
After gathering over a decade of hands-on experience in PPC consulting services, we've found that an optimal budget should allow for comprehensive testing, optimization, and reaching a broader audience – all aligned with your objectives of boosting sales and conversions. Therefore, our preliminary recommendation is at least $3,000 for the initial phase per one ad platform. In general, we work with various budgets starting from $3,000 to $1,000,000 per month.
What types of paid search campaigns do you recommend to start with?
As a PPC management consultant, we typically advise having several search campaigns: for keywords, brand-related, and competitor campaigns. Additionally, we always set up remarketing. It's also possible to launch other types of campaigns – for example, PMax, video campaigns on YouTube, and others.
As a pay-per-click advertising agency, how often do you introduce changes to the campaigns?
We work with PPC campaigns on a daily basis – this is critical for budget preservation and optimization. Adjustments also depend on the types of campaigns. If they are on manual mode, changes are made daily. If campaigns run in automatic mode, changes are made approximately every 1–2 weeks, as algorithms require time for training, and constant changes disrupt them.
As an agency, do you assist with integrating analytics and advertising accounts?
Yes, as it is crucial for achieving results and tracking lead conversions from paid advertising. As a professional pay-per-click advertising agency, we will help integrate your CRM system with the advertising account, giving you a complete picture of all the data.