Aimers B2B Marketing Digest for SaaS & Tech - July 2025

Mid-summer in SaaS means one thing: performance doesn’t pause.

While inboxes slow down and campaigns settle, smart marketers use Q3 to refine their strategy and test bold ideas before the fall rush. This month’s digest gives you the edge — with tactical wins, paid media shifts, and storytelling tips from the B2B frontlines.

Let’s dive in 👇

Daniel Korenblum explains that your LinkedIn post isn’t speaking to one audience — but three. Buyers, peers, and algorithms all read content differently. His breakdown helps B2B marketers craft messages that perform and persuade across the entire feed.

👉 Read the full post.

Michel Lieben 🧠 shares how his GTM team booked 138 meetings in 90 days using one repeatable outreach workflow. The secret? Deep ICP understanding + a 4-step message structure that leads with value, not noise.

👉 Check the framework.

Pierre Herubel outlines the 6 pillars of a modern B2B marketing strategy — and how to execute them when you don’t have a big team. From positioning to GTM alignment, it’s a great reset for anyone stuck in daily execution mode.

👉 Check out the post.

George Khoshtaria reminds us that keyword match types aren’t the only way to connect with intent. His post on semantic search explores how brands can reach buyers earlier, using topic clusters and intent-based content discovery.

👉 See George’s post.

Roman Krs reveals a paid search strategy that generated €220K+ in revenue. The trick? Building landing pages that mirror the ad’s offer exactly and removing every distraction from the flow. Conversion design still wins.

👉 Get the strategy.

Kirill Vdov digs into manual bidding on LinkedIn Ads and explains why it can outperform automated settings — if you know your numbers. His guide is a must-read if you’re scaling paid on LinkedIn and want more control over performance.

👉 View the full post.

Maja Voje reflects on what actually wins markets — not just products. She breaks down the tactical moves and mindset shifts needed to launch successfully and scale fast. A real one for founders and GTM leads.

👉 Read Maja’s insight.

Silvio Perez revisits a common struggle: poor landing page performance. He shares a detailed before-and-after and how a simple layout change drove CVR from 1.6% to 10.7%.

👉 See the full layout.

Hiring a SaaS Marketing Agency? Read This First.

Not all agencies are built for SaaS — and fewer still for long-term growth. In our latest guide, we cover the 6 things you must evaluate before signing a contract, including vertical experience, paid media specialization, and how well they handle testing, tracking, and CRO.

👉 Read the guide.

Your Summer PPC Strategy Needs a Reset

Summer is not a “dead zone.” It’s a golden opportunity to test, reset, and catch lower CPMs. We’ve outlined how to adapt your SaaS PPC strategy for Q3, from optimizing lower-funnel offers to layering in retargeting that actually sticks.

👉 Check the strategy.

Tired of staring at your own ads? We get it.

This post rounds up 7 unusual places to find ad ideas that actually perform — from customer support tickets to product changelogs and even your competitor’s reviews.

If you need a creative jolt (without asking ChatGPT for the 1000th time), start here.

👉 See the list.

Whether you’re planning a late-summer GTM push or looking to reset your paid strategy ahead of Q4 — now’s the time.

We work exclusively with SaaS and tech teams to:

• Build high-performance PPC systems
  
• Launch and optimize CRO-driven landing pages
  
• Increase qualified leads without wasting budget.
  

📩 Book a free consult.