The Aimers Blog

Digital marketing strategies and tactics with a focus on SaaS & Tech.
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B2B Digital Marketing for SaaS: Guides & Benchmarks

HealthTech Marketing Strategies: A B2B Playbook for Health Technology Companies

September 16, 2026

Elena Lopatskaya

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B2B Digital Marketing for SaaS: Guides & Benchmarks
Best SaaS Website Design Agencies in 2026

September 15, 2026

Anastasiya Khvin

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How to Work With a Marketing Agency: SaaS Guides
10 Cybersecurity Marketing Agencies for B2B SaaS Teams in 2026

September 14, 2026

Anastasiya Khvin

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Recent Blogs

HealthTech Marketing Strategies
B2B Digital Marketing for SaaS: Guides & Benchmarks
HealthTech Marketing Strategies: A B2B Playbook for Health Technology Companies

September 16, 2026

Elena Lopatskaya

Read More
Best SaaS Website Design Agencies in 2026
B2B Digital Marketing for SaaS: Guides & Benchmarks
Best SaaS Website Design Agencies in 2026

September 15, 2026

Anastasiya Khvin

Read More
10 Cybersecurity Marketing Agencies for B2B SaaS in 2026
How to Work With a Marketing Agency: SaaS Guides
10 Cybersecurity Marketing Agencies for B2B SaaS Teams in 2026

September 14, 2026

Anastasiya Khvin

Read More
Google Advertising Cost Breakdown: What You Need to Know in 2026
Paid Search for SaaS: Google Ads Tips & Strategies
Google Ads Cost Breakdown: What You Need to Know in 2026

September 11, 2026

Ekaterina Zotkova

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Blog Categories

Aimers News: Agency Awards, Badges & Announcements
CRO & Landing Pages for SaaS: Guides & Examples
Paid Social Advertising for B2B: LinkedIn & Facebook Ads Tips
Paid Search for SaaS: Google Ads Tips & Strategies
Aimers Blog Category: PPC Advertising Strategies for SaaS
SaaS Marketing Tools, AI Apps & Workflow Tips
How to Work With a Marketing Agency: SaaS Guides
Growth Marketing for SaaS: Tactics & Growth Hacks
B2B Digital Marketing for SaaS: Guides & Benchmarks

Featured Blogs

The State of SaaS PPC
Paid Search for SaaS: Google Ads Tips & Strategies
The State of SaaS PPC in 2026: What the Data Means for B2B Growth Teams

July 21, 2026

Elena Lopatskaya

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Best SaaS Landing Pages
CRO & Landing Pages for SaaS: Guides & Examples
Best SaaS Landing Pages: Examples That Convert Visitors Into Leads

June 29, 2026

Elena Lopatskaya

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Facebook Ads Benchmarks for B2B SaaS
Paid Social Advertising for B2B: LinkedIn & Facebook Ads Tips
Facebook Ads Benchmarks for B2B SaaS: CTR, CPC, CPL

June 15, 2026

Elena Lopatskaya

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What Matters When Implementing AI in B2B Marketing
B2B Digital Marketing for SaaS: Guides & Benchmarks
AI in B2B Marketing: Strategy, Implementation & ROI

April 22, 2026

Anastasiya Khvin

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PPC Lead Generation for SaaS
Aimers Blog Category: PPC Advertising Strategies for SaaS
PPC Lead Generation for SaaS: How to Get More Leads with PPC

May 8, 2026

Alesia Sidaruk

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Best LinkedIn Ads Examples (Single Image, Carousel, Video, and More)
Paid Social Advertising for B2B: LinkedIn & Facebook Ads Tips
Best LinkedIn Ads Examples in 2026

February 4, 2026

Ekaterina Zotkova

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B2B Digital Marketing for SaaS: Guides & Benchmarks

HealthTech Marketing Strategies: A B2B Playbook for Health Technology Companies

September 16, 2026

Elena Lopatskaya

Read more
B2B Digital Marketing for SaaS: Guides & Benchmarks
Best SaaS Website Design Agencies in 2026

September 15, 2026

Anastasiya Khvin

Read more
How to Work With a Marketing Agency: SaaS Guides
10 Cybersecurity Marketing Agencies for B2B SaaS Teams in 2026

September 14, 2026

Anastasiya Khvin

Read more

Our Resources

Calculator shows a rising financial trend line labeled SaaS with dollar signs indicating growth.
Ad Performance Calculator for SaaS
Our free Ad Performance Calculator benchmarks your CPL, CTR, and ROAS against SaaS averages.
Try Our Free Calculator
Orange Google Ads logo with the text Google Ads Optimization below on a light peach background.
Google Ads Checklist for SaaS
30+ audit points, 7 sections, and practical fixes for every item.
Download Free Checklist
LinkedIn logo with text LinkedIn Ads Optimization on a light blue background.
LinkedIn Ads Checklist for SaaS
20+ audit points across 7 sections with practical fixes for every item.
Download Free Checklist
Purple interface with a white Facebook logo and text Meta Ads Optimization beneath it.
Facebook Ads Checklist for SaaS
Insights from the Aimers team with best practices from 100+ SaaS accounts.
Download Free Checklist

All Blogs

View All
HealthTech Marketing Strategies
B2B Digital Marketing for SaaS: Guides & Benchmarks
HealthTech Marketing Strategies: A B2B Playbook for Health Technology Companies

September 16, 2026

Elena Lopatskaya

Read More
10 Cybersecurity Marketing Agencies for B2B SaaS in 2026
How to Work With a Marketing Agency: SaaS Guides
10 Cybersecurity Marketing Agencies for B2B SaaS Teams in 2026

September 14, 2026

Anastasiya Khvin

Read More
B2B Marketing Analytics: Metrics, Attribution, and Predictive Data Strategy
B2B Digital Marketing for SaaS: Guides & Benchmarks
B2B Marketing Analytics: Metrics, Attribution, and Predictive Data Strategy

September 9, 2026

Elena Lopatskaya

Read More
Fintech Marketing Strategy
B2B Digital Marketing for SaaS: Guides & Benchmarks
Fintech Marketing Strategy: How to Build Trust and Pipeline in 2026

September 2, 2026

Anastasiya Khvin

Read More
B2B Retargeting Ad Examples: Platforms, Creative, and Strategy
Growth Marketing for SaaS: Tactics & Growth Hacks
B2B Retargeting Ad Examples: Platforms, Creative, and Strategy

August 27, 2026

Elena Lopatskaya

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A Practical Guide to Digital Marketing for Logistics Companies in SaaS and Tech
B2B Digital Marketing for SaaS: Guides & Benchmarks
A Practical Guide to Digital Marketing for Logistics Companies in SaaS and Tech

August 24, 2026

Anastasiya Khvin

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7 FinTech SaaS Marketing Agencies
B2B Digital Marketing for SaaS: Guides & Benchmarks
7 FinTech SaaS Marketing Agencies Worth Shortlisting in 2026

August 19, 2026

Elena Lopatskaya

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SaaS Conversion Rate Benchmarks by Funnel Stage
B2B Digital Marketing for SaaS: Guides & Benchmarks
SaaS Conversion Rate Benchmarks by Funnel Stage

August 12, 2026

Elena Lopatskaya

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B2B SaaS Demand Generation Strategy
B2B Digital Marketing for SaaS: Guides & Benchmarks
B2B SaaS Demand Generation Strategy: A Pipeline-First Guide

August 10, 2026

Anastasiya Khvin

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Meet our authors

Elena Lopatskaya

Marketing Manager

Anastasiya Zholud

PPC Manager

Photo of the author

Elena Lopatskaya

Marketing Manager

Photo of the author

Anastasiya Zholud

PPC Manager

Photo of the author

Alexandra Nabiyeva

Graphic Designer

Photo of the author

Kate Davydova

Head of Production at Aimers

Kate Davydova

Head of Production at Aimers

George Khoshtaria

Coach & Creator of B2B Content Accelerator

Aidana Parimbekova

Business Development Manager

Laura Bolaños

Startup Advisor

Victoria Mikhalchuk

PPC Manager at Aimers

Yuri Yurchuk

CEO at Aimers

Vitalii Petukhov

PPC Manager at Aimers

Veronika Markovskaya

Account Manager at Aimers

Veranika Hres

Head of New Business at Aimers

Snezhana Kim

Account Manager at Aimers

Shawn Garrett

HubSpot Partner

Nikita Yaroshenko

CTO at Aimers

Natalia Mironchyk

People Partner at Aimers

Denis Yurchuk

CMO at Aimers

Layla Abilova

PPC Growth Leader at Aimers

Elena Kuzniatsova

PPC Manager at Aimers

Anna Kuzniatsova

UX/UI Designer at Aimers

Daria Ivanchik

PPC Growth Leader at Aimers

Anna Saskevich

PPC Manager at Aimers

Ann Gerasimovich

UX/UI Designer at Aimers

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