The Aimers Blog

We share industry-proven advice, strategies, and tactics with a focus on SaaS & Tech.

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How to Work With an Agency
August 12, 2024

From Good to Great: Why You Need an Account Manager on Your Agency Team

Learn why account manager is your best ally and advocate on the agency side, capable of elevating your campaigns from mere existence to extraordinary success.
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Paid Social
August 6, 2024

Facebook Ads for SaaS Lead Gen: 8 Winning Strategies

Our PPC Manager shares unique SaaS Facebook Ads tactics that get results – these are tried and tested for driving ad campaigns’ performance for our SaaS clients.
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B2B Digital Marketing
July 31, 2024

Aimers B2B Marketing Digest for SaaS & Tech – July 2024

Welcome to this month’s issue of Aimers Digest, where we give you the best insights across the B2B marketing community.
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How to Work With an Agency
July 22, 2024

How to Choose Growth Marketing Agency for SaaS or Tech Business

Head of AM at Aimers Kseniya Leuko breaks down the step-by-step process for choosing a growth marketing agency and building a successful cooperation.
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B2B Digital Marketing
July 17, 2024

Marketing Emoji Quest – #WorldEmojiDay

We need your help on a top-secret mission to uncover the hidden words in the emoji marketing quest. Are you up for the challenge?
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B2B Digital Marketing
July 16, 2024

Performance Marketing: The Definitive Guide for 2024

Learn the essential aspects of performance marketing, supported by top expert opinion on the current best practices and trends.
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PPC Advertising
July 10, 2024

5 Free Advertising Tools to Optimize Your Campaigns

We have prepared a list of absolutely free advertising tools that will take your campaigns to the next level.
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B2B Digital Marketing
June 26, 2024

Aimers B2B Marketing Digest for SaaS & Tech – June 2024

Welcome to our monthly digest featuring the juiciest B2B marketing highlights in less than 3 minutes of reading time.
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B2B Digital Marketing
June 21, 2024

Why Most B2B Marketing Sucks, and How to Make Yours Better

Let’s have an honest conversation about the weakest sides of B2B marketing: top experts share their perspectives and offer concrete solutions.
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B2B Digital Marketing
June 18, 2024

15 Advanced SaaS Marketing Metrics That You Need To Track

Let's look into advanced SaaS metrics that are unique to this industry. Use them to take your marketing strategy to the next level.
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