Top 10 Google Ads Examples for B2B SaaS in 2025

Google Ads are everywhere. But only a handful stop the scroll, spark interest, and, well… work. In 2025, the rules haven’t changed — but the best players have gotten sharper, faster, and way more experimental.

We’ve been deep in the trenches managing B2B performance marketing for years, and we’ve seen how far great ad creative + smart targeting can go. So in this piece, we're showcasing the best Google Ads examples in 2025 — not just pretty screenshots, but ads that earned their keep.

Let’s take a closer look at what makes these ads tick — the little details, smart moves, and creative choices that turn a regular campaign into a high-performer.

1. Miro – Clarity Through Structure

This search ad keeps things simple — and highly relevant. The headline illustrates category leadership, while the sitelinks surface specific use cases like mind mapping and flowcharts. It’s not flashy, but it’s focused.

Why it works:

• Keyword match in headline: “workspace for innovation”
• Sitelinks address specific product applications without extra clicks
• Subheadline builds credibility: “Millions of users… #1 visual workspace”

Takeaway: If you offer multiple tools or features, don’t list them — structure them. Let users choose their path before they even hit your site.

2. ClickUp – Time-Saving as a Selling Point

Instead of listing features, ClickUp goes straight for ROI: save 8+ hours a week on meetings. The message is framed like a pitch — clear value, quantified, and tied to a specific pain.

Why it works:

• Headline focuses on time saved, not tools used
• “Worth a 10 minute conversation” reframes the CTA in business terms
• Subline adds credibility with enterprise proof: “71% of Fortune 500…”

Takeaway: When speaking to decision-makers, lead with outcomes they care about. Time, clarity, and efficiency beat feature lists every time.

3. Monday.com – Playful, Visual, High-Conversion

This banner from Monday.com makes data feel friendly. With bright colors, clean graphs, and a surreal llama staring you down, it stands out in all the right ways.

Why it works:

• “Intuitive dashboards you’ll love” = simple, emotional benefit
• Strong visual contrast and personality (that llama!)
• CTA button is clear, clickable, and conversion-driven

Takeaway: SaaS doesn’t have to be serious. If your UI is beautiful, show it off — and give people a reason to smile while they scroll.

4. Webflow — Function Meets Flexibility

Webflow keeps their search ads practical and benefit-led. Instead of shouting “no code!” they show what users can build.

Why it works:

• Strong verbs in headline: “Create”, “Design”
• Value delivery is crystal clear: responsive landing pages
• Great match between ad and landing page experience

Takeaway: Great search ads don’t sell the tool — they sell what you can do with it.

5.  Deel – Specific Use Case, Tangible Value

Instead of promoting platform features, Deel focuses on a high-friction task: relocating global hires. This ad offers immediate value with a targeted resource that speaks directly to People Ops and HR teams.

Why it works:

• Focuses on a real operational challenge (immigration & relocation)
• “Get the Template” is a low-friction, high-relevance CTA
• Design is calm, professional, and clearly branded

Takeaway: If you serve complex workflows, zoom in. One specific use case, one helpful asset — that’s often all it takes to earn the click.

6. Surfer – Data as a Hook

One of the boldest claims we’ve seen this year — and it works because it’s backed by a real chart.

Why it works:

• Specific stat (+ visual proof)
• Benefit-led copy with zero filler
• CTA is clear and curiosity-inducing: “See how…”

Takeaway: Case study + banner = instant trust (if you can prove it).

7. HubSpot – Authority + Utility in One Line

This search ad doesn’t waste a pixel. HubSpot combines social proof, product promise, and a clear action in one of the tightest text combos we’ve seen.

Why it works:

• “Award-Winning CRM” instantly builds credibility
• “Lead Generation Tools” speaks to the core use case
• “Sign Up for Free” delivers the how — fast
  

Takeaway: Great search ads pack proof, promise, and a path — all before the scroll ends.

8. Zapier – Clean, Clear, and Clickable

This banner skips the jargon and gets right to the point: automate the stuff you hate doing manually. Clean visuals, clear app icons, and one punchy CTA — nothing extra, just instant clarity.

Why it works:

• Headline = direct benefit: “automate teamwork, priorities, updates…”
• Icons (Google Sheets, Facebook, Trello) say more than copy ever could
• CTA “Get Started Free” feels immediate, not hypothetical

Takeaway: If your product connects other tools, don’t over-explain it. Just show the flow — and let users imagine it for themselves.

9. Loom – Clarity + Speed in One Line

This banner nails the value prop in one line: Get Loom for Free. Add a warm, inviting image and a subtle pain-point reference, and it’s instantly relevant to every async team out there.

Why it works:

• “Keep everyone looped in” = speaks to hybrid/remote life
• Visual is soft, human, and desktop-native
• Free offer lands fast — no explanation needed

Takeaway: The best ads don’t shout — they reassure. This one quietly says, “We’ve got you, even when your calendar doesn’t.

10. Grammarly – Social Proof in a Single Line

This ad says almost nothing — and that’s exactly why it works. A real quote, a real job title, and a big green CTA. Grammarly leans on the most trustworthy voice: the customer’s.

Why it works:

• Quote-style layout builds instant trust
• “Look professional” = outcome-focused, not feature-led
• CTA stands out visually without trying too hard

Takeaway: When your product is widely adopted, let happy users make the pitch. It feels honest — and it scales better than any tagline.

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FAQ: What’s Working in Google Ads for SaaS Right Now?

1. Are Google Ads still worth it in 2025?

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Absolutely — especially for B2B SaaS. Paid search still dominates for capturing high-intent leads, and display retargeting closes the loop.

2. Which ad types work best: text, image, or video?

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All three, when used right.

• Text wins at bottom-of-funnel intent.
• Image builds trust and visibility.
• Video is great for storytelling and product education.

Smart brands combine them in a full-funnel PPC strategy.

3. How do I make my Google Ads actually convert?

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Focus on:

• Intent alignment: use keywords your ICP is really searching
• Clarity over cleverness: say what it is and why it matters
• Strong creative: visuals, copy, and CTAs that match the offer
• Ongoing CRO: test variations, track behavior, optimize for performance

4. Is AI changing how we approach Google Ads?

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Yes — and fast. AI now powers ad copy, bidding strategies, and even performance creative testing. But strategy still wins. You need both.

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Takeaways

• The best-performing Google Ads in 2025 don’t chase trends — they chase clarity.
• Winning ads speak to real pains, promise specific outcomes, and guide the next step clearly.
• Search ads are still the highest ROI channel for SaaS, but display and videos close the funnel.
• Visual simplicity > cleverness. If users have to decode it, they’ll bounce.
• Trust signals (like stats, quotes, or awards) go a long way — especially in crowded categories.

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Work with Aimers on Google Ads That Actually Deliver

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