Aimers B2B Marketing Digest for SaaS & Tech - June 2025

We’re halfway through 2025 — and let’s be honest, the playbook keeps evolving faster than most teams can update their slides.

June’s digest is here to help you cut through the noise. We’re unpacking real frameworks from B2B experts, dialing in proven PPC plays for SaaS, and spotlighting AI tools that reduce busywork without sacrificing performance.

Let’s get into the gold 👇

Skimmable Copy That Converts

George Khoshtaria reminds us that writing for skimmable readers isn’t optional anymore. His quick guide shows how clean formatting, short paragraphs, and contrast-based layout can boost engagement and clarity. It’s not just about what you say, but how easily someone can scan it.

👉 Read the post.

Modern 5 Ps of Marketing

Renato Cassinelli takes the timeless 5 Ps of marketing and retools them for the SaaS era. His version brings fresh relevance to these pillars — showing how Product, Price, Place, Promotion, and People still drive growth when aligned with today’s buying behavior.

👉 View the full framework.

Growth Is Retention First

Jason M. Lemkin drops a short but sharp truth bomb: retention is the real growth engine. If your SaaS business is leaking users, adding more won’t help. His advice? Prioritize onboarding, expansion, and customer success — because net retention > logo count.

👉 Read Jason’s insight.

AI Playground: PromptJesus

Yuri Yurchuk 📙🔋💥 introduces PromptJesus — a free playground for building smarter prompt workflows. No code, no friction, just a visual system to help marketers control how AI behaves. Great if you're tired of messy ChatGPT prompts and want repeatable results.

👉 Try the tool

Why OKRs Still Drive Real Results

Maja Voje shares why OKRs still matter — even if your team hates them. Her post unpacks how properly structured OKRs bring clarity and traction, especially during scaling. Bonus: she includes real-world SaaS examples to show the difference between theory and execution.

👉 See the full post.

Anchor Your Value or Lose the Sale

Anthony Pierri makes a strong case for anchoring your value. If buyers can’t relate your benefits to something tangible, they’ll tune out. He explains how effective anchoring creates context and makes your product positioning stick.

👉 Check out his perspective.

Get Your Brand Listed More Often

Tim Soulo breaks down how Ahrefs keeps getting mentioned in “top tools” lists and expert roundups — without spending a dime on PR. It’s a masterclass in strategic brand visibility, built on relationships and making your product easy to reference.

👉 Read the breakdown.

Start With a Strategy. Not Just Tactics.

Most PPC issues we see in SaaS come down to this: the strategy doesn’t match the funnel. TOFU gets BOFU messaging. BOFU gets blog traffic. Result? Wasted budget. In our blog post, we share how to build a funnel-aligned PPC strategy that actually converts — based on $30M+ in managed ad spend.

👉 Read the full guide.

Smart Remarketing Isn’t Stalking — It’s Sequencing

Done poorly, remarketing feels intrusive. Done well, it feels like relevance. In our latest post, Alesia Sidaruk covers how to craft remarketing flows that mirror your buyer journey, match intent, and offer value at the right moment. Think layered CTAs, personalized messaging, and frequency that doesn't burn out attention.

👉 Get the strategy.

AI isn’t just a buzzword — it’s helping marketers ship smarter, faster campaigns. In this guide, we’ve rounded up 10 AI tools that make PPC easier, from research to copywriting to analysis.

• Keyword Insights for clustering SERPs
• AdCreative.ai for generating creatives fast
• …and more you’ve probably never tried (but should).

👉Explore all 10 tools.

We help SaaS companies launch faster, convert better, and spend smarter.

Let us plug into your team and turn your campaigns into revenue engines — from funnel strategy and PPC to landing page and CRO.

📩 Talk to our team.