Best Reddit Ad Examples That Actually Work

When it comes to advertising on Reddit, standing out is a challenge. Unlike other platforms, Reddit users are notoriously skeptical of traditional marketing. The key to success? Ads that blend into the feed, spark curiosity, and deliver value.

Here at Aimers we create performance-driven Reddit ad campaigns. We’ve tested what works (and what flops) across multiple industries, especially for SaaS and tech brands. Our insights on ads come from real-world campaign data, not just theory, so when we break down Reddit ad examples, you’re getting proven strategies backed by experience. If you want Reddit ads that actually convert, you're in the right place.

Let’s look at some of the best Reddit ad examples and break down what makes them effective.

1. ClickUp – Clear Value

ClickUp’s ad highlights a pain point many teams face – scattered project management. The copy is clear, direct, and offers a simple solution: a single source of truth for project tracking.

Why this ad works:

• Strong value proposition in one sentence
• Shows the product in action with a clean UI screenshot
• Addresses user’s pain point (concerns about visibility and accountability)

Lesson: clarity wins. Explain the benefit in one sentence.

2. Cloudbeds – Competitive Positioning

Cloudbeds takes a bold, competitive stance. Instead of simply pitching their software, they position themselves against complicated alternatives, making their solution feel like the smarter choice.

Why it works:

• Contrasts their product against competitors
• Uses a straightforward, no-nonsense tone
• Focuses on solving a problem, not just selling a product

Lesson: position your product as the better alternative.

3. FusionAuth – Meme Marketing Done Right

FusionAuth uses a self-aware, humorous approach with a meme that speaks directly to Reddit culture. Instead of a polished corporate ad, they lean into the platform’s informal, meme-heavy nature.

Why it works:

• Feels native to Reddit’s casual tone
• Engages users with humor
• Stands out in a feed full of traditional ads

Lesson: adapt to Reddit’s culture. Humor builds engagement.

4. LMS365 – Playful and Relevant

LMS365 uses humorous and cultural references to make their ad relatable. By tying their message to the full moon, they create a clever hook that immediately grabs attention.

Why it works:

• Uses humor and pop culture for engagement
• Timely and clever hook
• Keeps the message short and easy to understand

Lesson: timely, clever messaging boosts engagement.

5. Truly Ergonomic – Breaking Expectations

Truly Ergonomic leans into contradiction to make users pause. “The look is awful, but the comfort is great” plays with expectations, sparking curiosity. The ad copy directly addresses skeptical Redditors.

Why it works:

• Disrupts expectations with contrast
• Speaks directly to Reddit’s audience
• Creates curiosity that encourages clicks

Lesson: challenge expectations. Curiosity drives engagement.

6. Vantage – Letting the Customer Speak

Vantage’s ad builds trust through customer testimonials. Instead of telling people why their product is great, they let a satisfied customer do it for them.

Why it works:

• Uses social proof to add credibility
• Highlights a specific result their product delivered
• Clean, professional design reinforces trust

Lesson: customer voices are more powerful than brand claims.

Reddit Ads Best Practices: What Works and What Doesn’t

Reddit isn’t your typical ad platform – its users are savvy, skeptical of marketing, and quick to call out anything that feels inauthentic. That means your Reddit ads need to blend in while still standing out. Here are the key best practices that we recommend for creating winning Reddit ads:

1. Study What Works with the Reddit Ad Library

Before launching your campaign, take inspiration from what’s already performing well. The Reddit Ad Library is a free tool that lets you browse active Reddit ads by industry, format, and region. Look at high-performing ads in your niche to understand what kind of messaging, visuals, and CTAs are resonating with users.

2. Speak Like a Redditor, Not a Marketer

Reddit thrives on authenticity, wit, and inside jokes. Avoid corporate jargon, overused buzzwords, or overly polished marketing speak. Instead, use casual, relatable language and even a touch of humor if it fits your brand.

3. Choose the Right Subreddits

Reddit’s targeting is community-based, meaning your ad placement matters as much as your message. Use Reddit’s interest-based and subreddit targeting to reach users who are actively discussing topics related to your product. If you’re a SaaS company, for example, running ads in r/SaaS, r/Entrepreneur, or r/Marketing can yield better engagement than broad interest-based targeting.

4. Match Your Ad to the Subreddit’s Tone

Each subreddit has its own culture – some are highly professional, others are full of memes and sarcasm. Before advertising, spend time in the subreddit, read posts, and understand the tone. A lighthearted meme ad might work well in r/ProgrammerHumor but flop in r/Business.

6. Make Your Creative Feel Like a Reddit Post

Your ad shouldn’t scream “ad”. A great Reddit ad mimics a typical post on the platform – this could be a text post, a meme, or a casual conversation starter. Ads that look too polished or salesy often get ignored.

7. Encourage Comments and Engage

Unlike other ad platforms, Reddit ads allow comments – which means users will interact, ask questions, or even call you out. Use this as an opportunity to engage with potential customers, answer questions, and build trust. An active brand in the comment section signals authenticity.

8. A/B Test Headlines and Creative

Reddit users respond differently than audiences on Facebook or LinkedIn, so A/B testing is crucial. Test different headlines – some might work better as question-based hooks, while others lean into humor or direct benefits. Keep your creative simple and clear, and experiment with different tones to see what resonates.

Want to know how much Reddit Ads cost? We got you covered! Check our Reddit Ads Cost blog. 

And if you are not sure how to launch your first Reddit ad campaign, jump to our Reddit Ads for SaaS Guide.

FAQ: Reddit Ads

1. Are Reddit ads worth it?

Yes, if done right. Reddit ads work best for brands that understand the platform’s culture and use engaging, non-traditional formats.

2. How do I make my Reddit ad stand out?

Use authentic, casual language, address user pain points, and avoid overly salesy copy. Humor and memes work well in many cases.

3. What’s the best Reddit ad format?

It depends on your goal. Conversation ads blend well into feeds, video ads work for storytelling, and carousel ads help with feature comparisons.

Partner With Aimers & Get Reddit Ads That Convert

At Aimers, we specialize in performance-driven Reddit ads for SaaS and tech brands. Whether you need meme-friendly engagement ads or high-converting lead gen campaigns, we know what works. Let’s talk strategy. Book a call with our team today: aimers.io/contacts.