Aimers B2B Marketing Digest for SaaS & Tech - March 2025
March 31, 2025
Welcome to your March B2B marketing digest! This month, we’re diving into insights from experts that will help you elevate your campaigns and innovate. From B2B buying shifts to optimizing for AI chatbots – this newsletter is packed with great insights!
Ora Levit announces new exciting LinkedIn update: Calendly integration for easier lead engagement
Ora shares LinkedIn’s new integration with Calendly. This feature allows LinkedIn users to schedule meetings directly, making lead engagement smoother than ever. It has already resulted in a 25% increase in profile views for Premium and Enterprise accounts. Ora’s update shows how integrating tools can streamline the lead engagement process and improve conversion rates. Read more here.
Omprakash Karuppanan on why buyers are slower to convert in Q1 2025
In 2025, B2B buying decisions are becoming more complex. Information overload, higher risk aversion, and the influence of AI on procurement processes are causing buying cycles to slow down. Omprakash explains how these factors are impacting conversion times and why marketers need to adjust their approach to address these changes. Instead of blaming your strategy, adapt to the new reality by offering hyper-targeted, AI-driven messaging that cuts through the noise. Read more here.
Steffen Hedebrandt asks: Are LinkedIn Ads too expensive? Or are we measuring them wrong?
Steffen takes a close look at LinkedIn Ads, questioning whether they are really overpriced. Despite higher CPC and CPM rates, LinkedIn Ads outperform Google and Meta in terms of ROAS and influencing new business deals. The key takeaway? It's not about cheap clicks but reaching the right decision-makers who are ready to convert. Read more here.
Gaetano Nino DiNardi shares insights on ranking your brand on ChatGPT
Gaetano highlights how brand search volume is now a major predictor of ranking on ChatGPT. With AI-driven tools like ChatGPT becoming an integral part of the decision-making process, increasing your brand visibility is crucial. By investing in brand marketing, you can climb the ranks and get your business recommended more often by AI. Read more here.
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Reducing 50% Cost Per MQL with High-Converting Landing Page for Upper Hand
By creating a new conversion-optimized landing page, we helped reduce Upper Hand’s cost per MQL by 50% and cut unqualified leads by 57%. This new page aligned with paid traffic, had a clear value proposition, and incorporated trust signals like testimonials.
These strategic changes led to higher-quality leads and a more efficient conversion process, demonstrating the power of combining PPC and landing page optimization to turn clicks into meaningful business results.
7 Facebook Ads Optimization Strategies From Real-Life Practice
Facebook Ads can be tricky to manage, especially when dealing with high CPMs and low conversion rates. We’ve shared 7 powerful tried-and-true strategies to help SaaS and tech companies optimize their Facebook Ads. From testing Lookalike Audiences to featuring customer success stories and A/B testing creatives, these strategies can drastically improve your campaign results and ROI. Read the full post here.
This month, we’ve also released the list of top PPC tools that can help businesses cut costs, automate tasks, and optimize bidding. From essential keyword research tools like Google Keyword Planner and Semrush, to campaign management software like Optmyzr and WordStream, this comprehensive guide is a must-read for any marketer looking to maximize their ROI.
Is your marketing not reaching its full potential? At Aimers, we specialize in PPC, CRO, and data-driven strategies that turn clicks into customers. Whether you need a fresh approach to PPC or a deep-dive audit of your current campaigns, our team is here to help you get the most out of your advertising budget.
Want to get started? Book a free intro call with our team today: aimers.io/contacts.
Takeaways
Ekaterina crafts engaging and strategic content to drive brand awareness and audience engagement. Her expertise in digital marketing helps the agency deliver impactful campaigns and achieve client goals.