20 Best PPC Tools for Management, Automation, and More
March 17, 2025
Managing high-performing PPC campaigns isn’t about spending more – it’s about spending smarter. The right PPC tools help you cut costs, optimize bids, automate tasks, and uncover hidden opportunities that your competitors might be missing.
With so many tools available, how do you pick the best PPC software for your business? We’ve done the research for you – below you’ll find a list of the top PPC tools available to marketers.
- We’ve included the established market leaders, as well as some startups that are favorites of the Product Hunt community.
- We also introduce the tools that we’ve been using for years in our PPC agency practice and highly recommend to all marketers.
- For your convenience, we’ve broken the list down into separate categories – PPC tools for keyword research, analytics, campaign automation, and more.
Why You Need the Right PPC Tools
Imagine driving a car without a dashboard. Well, that’s what managing PPC without the right tools feels like! You're making decisions without real-time data or the ability to optimize and change your course effectively. With PPC marketing evolving constantly, relying on manual adjustments isn't just inefficient – it will cost you big time.
PPC tools allow you to:
- Automate bid adjustments to maximize your ad spend.
- Find high-intent keywords to reach your ideal audience at the right moment.
- Improve ad placements with AI-driven targeting, reducing wasted spend.
- Enhance conversion tracking so you can directly link PPC efforts to revenue.
- Get cross-platform insights to optimize performance across various ad networks.
Good PPC software can save you time, cut costs, and improve your overall campaign performance.
Best PPC Tools for Keyword Research
1. Google Keyword Planner (Free)
Best for: finding keyword ideas based on search volume, competition, and CPC estimates.
Why Use It? Directly connected to Google Ads, this is your go-to tool for keyword research before launching campaigns.
2. Semrush (Paid, Free Trial Available)
Best for: competitive keyword research & PPC tracking.
Why Use It? Semrush shows you exactly which keywords your competitors are bidding on and how much they’re spending.
3. SpyFu (Paid, Free Version Available)
Best for: overview of competitor's PPC strategies.
Why Use It? Find your competitor’s exact PPC keywords and ad history – so you can copy what works and avoid what doesn’t.
4. Ahrefs (Paid, Free Trial Available)
Best for: comprehensive SEO and PPC keyword analysis.
Why Use It? Ahrefs allows you to track PPC competition, find profitable keywords, and analyze search intent.
5. Serpstat (Paid, Free Version Available)
Best for: PPC and SEO keyword tracking.
Why Use It? Serpstat provides competitor PPC insights, keyword difficulty scores, and cost-per-click trends.
Best PPC Tracking & Analytics Tools
6. Google Analytics 4 (GA4) (Free)
Best for: tracking PPC performance & user behavior.
Why Use It? GA4 connects Google Ads clicks to real revenue, so you know which campaigns drive actual sales.
7. Supermetrics (Paid, Free Trial Available)
Best for: automated PPC reporting across platforms.
Why Use It? Supermetrics pulls PPC data from Google Ads, Facebook, LinkedIn, and more into Google Sheets or Data Studio.
8. Appsflyer (Paid, Free Trial Available)
Best for: attribution tracking and mobile ad performance analysis.
Why Use It? Appsflyer helps track user journeys across multiple ad platforms, providing deep insights into which ads drive real conversions. It's especially useful for mobile-first businesses looking to measure ad effectiveness beyond just clicks.
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9. Optmyzr (Paid, Free Trial Available)
Best for: AI-powered campaign automation & optimization.
Why Use It? Optmyzr automates bid management, budget allocation, and performance alerts to keep your ads profitable.
10. WordStream (Paid, Free Version Available)
Best for: managing Google & Facebook Ads in one place.
Why Use It? WordStream suggests smart optimizations for reducing wasted ad spend and increasing conversions.
11. AdZooma (Free & Paid Plans)
Best for: automated PPC campaign optimization and reporting.
Why Use It? AdZooma simplifies PPC campaign monitoring by providing actionable insights and automation to improve ad performance and reduce wasted spend.
12. Marin Software (Paid, Free Trial Available)
Best for: cross-channel PPC management and bid optimization.
Why Use It? Marin Software integrates Google, Bing, Facebook, and Amazon Ads, enabling advertisers to optimize performance across multiple platforms from one dashboard.
13. Markopolo AI (Paid, Free Trial Available)
Best for: AI-powered campaign automation and personalization.
Why Use It? Markopolo AI uses machine learning to refine targeting, predict performance, and automate budget adjustments in real-time.
14. PPC Gear (Paid)
Best for: performance tracking and campaign adjustments.
Why Use It? PPC Gear helps optimize ad placements, improve quality scores, and lower CPCs.
Best PPC Tools for Competitive Research
15. PPC Ad Lab (Paid)
Best for: Google Ads intelligence.
Why Use It? PPC Ad Lab provides in-depth competitive research, monitoring how well different Google Ads perform.
16. Google Ad Library (Ads Transparency Center) (Free)
Best for: analyzing competitors' live ads and creative strategies.
Why Use It? Google Ad Library provides transparency by allowing you to see which ads are currently running for any advertiser.
17. Meta Ad Library (Free)
Best for: researching Facebook and Instagram ad creatives and messaging.
Why Use It? Meta Ads Library offers access to all active Facebook and Instagram ads, including copy, visuals, and audience targeting insights.
18. LinkedIn Ad Library (Free)
Best for: understanding B2B advertising strategies on LinkedIn.
Why Use It? LinkedIn Ad Library provides visibility into sponsored content and ad formats, helping businesses understand B2B ad strategies.
Best PPC Tools for Ad Creatives
19. AdEspresso (Paid, Free Trial Available)
Best for: split-testing Facebook and Instagram Ads.
Why Use It? AdEspresso helps you test multiple ad creatives, headlines, and CTAs in seconds.
20. Canva (Free & Paid Plans)
Best for: creating ad visuals quickly.
Why Use It? Easy-to-use drag-and-drop design tool with ad templates for Facebook, LinkedIn, and Google Display ads.
FAQ: Best PPC Tools & Software
1. What are the best PPC tools for keyword research?
Google Keyword Planner, Semrush, Ahrefs, SpyFu, and Serpstat are among the top PPC tools for identifying high-intent keywords, competitor bidding strategies, and search trends.
2. What is the best PPC management software?
Optmyzr, WordStream Advisor, AdZooma, and Marin Software are some of the best PPC management software that help with bid optimization, automation, and performance tracking across multiple ad platforms.
3. What software do PPC agencies use?
Most PPC agencies use a combination of tools like Google Ads Editor, Supermetrics, Optmyzr, Marin Software, PPC Ad Labs, and Meta Ads Library to manage campaigns, track performance, and optimize ad spend.
4. What are the best free PPC tools?
Google Keyword Planner, Google Ads Library, LinkedIn Ads Library, and Meta Ads Library provide free PPC solutions that help with keyword research, competitor analysis, and ad creative insights.
5. How do I choose the right PPC tool for my business?
Start by identifying your biggest PPC challenges. If you need better keyword insights, go for Semrush or Ahrefs. If you want bid automation, try Optmyzr. For competitive research, use Google Ads Library or PPC Ad Labs. Match the tool to your specific PPC needs for the best results.
Takeaways
- For Keyword Research: Google Keyword Planner, Semrush, SpyFu, Ahrefs & Serpstat help uncover high-intent PPC terms.
- For PPC Management: Optmyzr, WordStream Advisor, AdZooma & Marin Software automate bid strategies & budget allocation.
- For Analytics & Attribution: GA4, Supermetrics, and Appsflyer connect ad clicks to revenue insights.
- For Competitive Research: Google Ads Library, Meta Ads Library, LinkedIn Ads Library & PPC Ad Labs provide live competitor ad insights.
- For Ad Creatives: AdEspresso & Canva help with A/B testing and ad creative improvements.
Choosing the right PPC tools is just the first step – maximizing ROI takes strategy. At Aimers, we help SaaS and tech companies optimize campaigns, lower CPCs, and scale results efficiently.
Book a free intro call with our team today – let’s talk about how we can drive results for your business.
Ekaterina crafts engaging and strategic content to drive brand awareness and audience engagement. Her expertise in digital marketing helps the agency deliver impactful campaigns and achieve client goals.