How PPC + CRO Decreased Unqualified Leads by 57% for Upper Hand

How PPC + CRO Decreased Unqualified Leads by 57% for Upper Hand

Quote shape

Last year, we shared how we helped Upper Hand increase their conversion rate and reduce cost per MQL through PPC optimization (you can read the full case here). But here’s the thing: PPC is just the first step. To truly maximize results, you need to pair it with a strong CRO strategy.

57%

reduction in unqualified leads

Challenge

Colorful shapes

While Upper Hand’s paid ads were driving strong traffic, we noticed an opportunity to further improve lead quality by optimizing the landing page experience. The existing page, which focused on business value, was effective—but we wanted to better align with the mindset of top-of-funnel users.

Through data analysis, we discovered that users who engaged with pages highlighting product features were more likely to convert. This insight became the foundation for our experiment.

Contact our team for a free audit of your ad accounts – no strings attached

Get In Touch

Solution

Orange shapes

We designed a new landing page specifically for paid traffic, built around:

A clear value proposition

“One Platform for Everything” – instantly communicating the product’s versatility.

Feature-focused storytelling

We prioritized the most impactful functionalities at the top, based on heatmap data and user behavior

Trust-building elements

Testimonials, client logos, and awards to reinforce credibility.

Intent-driven design

We moved the form to the bottom, allowing users to explore and build confidence before taking action.

Results

Colorful shapes
  • A 57% reduction in unqualified leads compared to the previous period
  • A more intuitive user journey that maximized the value of every click

Paid ads bring the audience, but a thoughtfully crafted experience ensures they stay, engage, and convert.

Huge thanks to the Upper Hand team for their trust and collaboration. Together, we’ve proven that when you combine the right strategy with execution, the results are transformative. 💡

Download Case Study

Explore More Success Stories

How We Drove +235% Signups for Propello with Hyper-Targeted PPC
With an ambitious goal of capturing 12% of their market, Propello partnered with Aimers to design smart, hyper-targeted campaigns — boosting signups and lowering CPA across Meta and Google.
Results
235%

increase in sign-ups

33%

decrease in Meta's CPA

Read Full Case Study
B2B
Google
Facebook
SaaS
How PPC + CRO Decreased Unqualified Leads by 57% for Upper Hand
While Upper Hand’s paid ads were driving strong traffic, we noticed an opportunity to further improve lead quality by optimizing the landing page experience.
Results
57%

reduction in unqualified leads

Read Full Case Study
SaaS
CRO
B2B
Achieving an Impressive 160% Customer Boost for CrowdSync
CrowdSync, a company specializing in event technology solutions, sought to significantly increase its customer base.
Results
68.57%

increase in the number of leads

-42.71%

decrease in the Cost per Lead

Read Full Case Study
B2B
Google
Optimizing Landing Pages for Originality.AI
Our client, Originality.AI—a tool for AI detection, plagiarism checking, and fact verification—approached us to optimize their landing pages to increase the sign-up conversion rate.
Results
148%

plagiarism Checker Page conversion rate increase

47%

homepage conversion rate increase

Read Full Case Study
B2C
SaaS
CRO

Let’s Discuss How We Can Drive Your Business Success

Book a Call
We use cookies to improve your experience on our website. By clicking “Accept all’, you agree to the use of all cookies. More information