8 Free Marketing Tools for SaaS & Tech Startups
January 13, 2025
Marketing teams at startups are usually small, and each member has to wear many hats. Moreover, the budget for software can be limited. This is where free tools come in to save the day. Check out our curated list of 8 free tools that will suit the needs of small teams or those who are just starting out. Let’s dive in!
1. Arcade.software
Arcade allows you to easily create interactive and polished demos to showcase your product. These can be embedded inside websites, blog posts, or tweets. The software offers a free plan for up to 3 demos, and starts at $32/month for an unlimited amount.
2. Senja.io
Senja is a forever free tool that simplifies the process of leaving testimonials for your customers. And a collection of cool widgets allows you to get creative with how you display it. Text or video reviews from happy customers create strong social proof for your potential clients. By the way, you can check our blog post on how to implement it in your PPC campaigns.
3. Apollo.io
Apollo is a large B2B customer database that gives you access to 210M contacts and 35M companies from SaaS & tech. You can engage with contacts and automate your entire workflow in one platform. More than 500,000 companies already use this tool, and you can too. Their free plan offers 1,200 credits a year.
4. Loops.so
Loops is an email platform for software companies that allows you to send your product, marketing, and transactional email in one simple interface. The tool is free for users with up to 1,000 subscribers.
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Get In Touch5. Mixpanel.com
An event analytics platform that allows you to get insights from your customer and revenue data. Mixpanel has real-time charts and visualizations of how people interact with your product. It offers a free plan with up to 1,000,000 monthly events.
Check out a case study of how we drove conversions for Mixpanel 164%, while decreased CPL 67%.
6. Attio.com
Attio allows you to build a custom CRM for your team. You can sync your email and calendar, build unique workflows exactly for your business needs, as well as iterate and scale easily. Attio has a free plan for small teams (up to 3 seats).
7. Tally.so
Tally is an easy-to-use, but powerful form builder that allows you to create any type of form. It provides you with access to unlimited forms and submissions, as long as you stay within fair usage guidelines.
8. Dub.co
Dub is an open-source link management solution that allows you to create short links with advanced analytics. It offers a forever free plan with 1K tracked clicks per month and 30-day analytics retention.
Takeaways
- Diverse tool set of budget-friendly solutions. Our curated list features a variety of tools catering to different marketing needs – from creating interactive demos (Arcade) to managing customer testimonials (Senja) and enhancing email marketing (Loops).
- Mixpanel provides robust analytics capabilities, allowing startups to gain insights into user behavior and revenue patterns, which are crucial for informed decision-making.
- Attio offers the ability to build a tailored CRM system, enabling startups to streamline their customer interactions and workflows without the financial burden of premium CRM solutions.
- Apollo and Dub provide resources for lead generation and link management, essential for tracking engagement and optimizing marketing strategies.
- Tally simplifies the process of form creation, making it easy for startups to gather information and feedback from users without technical hurdles.
- Scalability. Many of these tools offer free plans that can support small teams while allowing room for growth as the startup scales, ensuring that the tools remain useful over time.
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Ekaterina crafts engaging and strategic content to drive brand awareness and audience engagement. Her expertise in digital marketing helps the agency deliver impactful campaigns and achieve client goals.