The Cost of LinkedIn Advertising – Setting Your Budget for 2024

If you run a B2B business, LinkedIn Ads can be a fantastic way to raise brand awareness and reach specific demographics. However, if you want to run an effective LinkedIn campaign, you need to have the right budget in place. Here's everything you need to know about the cost of LinkedIn advertising.

5 B2B SaaS PPC Strategies to Try in 2024

It's super important to keep up with the latest trends for successful PPC campaigns. Whether you're new to PPC for your business or improving your existing strategy, see what's hot this year in our article.

Advertising On Microsoft (Bing) Ads: A Comprehensive Guide (2024)

Promoting your products and services in the search engines is a fantastic option that can lead to significant conversions when done right. We’ve all heard of Google Ads and the benefits it can bring, but there is an alternative pay-per-click (PPC) option available… Microsoft Ads. Let us show you what Microsoft Ads can do!

7 Mistakes Wasting Your Advertising PPC Budget

Many businesses face challenges with their pay-per-click advertising, ranging from tracking conversions to selecting the right bidding strategy. Based on broad expertise of working with SaaS and Tech companies, our PPC Manager, Anna Saskevich, has developed a comprehensive guide to address these common PPC mistakes and offer actionable solutions. Let's delve into them in this blog post.