13 Best Video Ads Examples for SaaS Companies in 2026

There is no place for long introductions, inspirational speeches, or lengthy contextual explanations in SaaS video advertising. The world has accelerated, and if you don't intrigue the user from the very first seconds, they will scroll past without regret.

The strongest SaaS video ads do four things quickly: identify a recognizable problem, make the product category clear, show or dramatize the value, and give the viewer a logical next step. They do not need a cinematic budget. They need one audience, one idea, and a format that fits the channel and funnel stage.

Video is now a standard marketing format rather than an optional experiment. In the Wyzowl State of Video Marketing 2026, 91% of surveyed businesses said they use video, 82% of video marketers reported good ROI, and 96% of consumers said they had watched an explainer video to learn about a product or service. Those figures describe broad adoption, not a guarantee that any individual campaign will perform.

This guide breaks down 13 video ads from SaaS and software brands by hook, creative angle, format, funnel stage, and transferable lesson. For a broader category-specific growth framework, see Aimers' approach to digital marketing for software companies.

What to Remember About Video Ads

Before reviewing the best video ads for SaaS companies, let's briefly review the basic principles of video marketing:

• Video marketing is an essential channel for B2B SaaS companies because it directly affects conversions, product understanding, and the speed of purchasing decisions, especially when paired with proven Google Ads optimization tips
• Video effectively explains the value of a SaaS product
• There is no one-size-fits-all approach to video. Different formats are needed for different stages of the funnel and business objectives
• A good SaaS video demonstrates the product's value and use cases rather than merely showing its features
• It should be integrated into the overall marketing strategy and adapted to the placement channel
• The effectiveness of video is measured by business metrics, not the number of views
• Video marketing is effective for both acquisition and retention, strengthening trust in the SaaS company's brand 

For channel-specific execution, continue with these LinkedIn video ad best practices and the broader collection of LinkedIn ads examples for B2B SaaS.

How We Selected These Video Ads

This is an editorial shortlist, not a performance ranking. We retained the 11 examples already in the article because each still teaches a clear creative principle, then added three campaigns from 2025-2026 to make the list more current. We evaluated every example against the same criteria:

• Hook clarity: the first seconds create relevance, curiosity, or pattern interruption.
• Message focus: the ad communicates one main promise rather than a feature inventory.
• Product connection: the creative makes it clear what the brand or product helps the viewer do.
• Channel fit: the idea can be adapted to the placement, aspect ratio, sound behavior, and expected viewing time.
• Transferable lesson: a SaaS marketing team can apply the principle without copying the execution.
• Source quality: the video or campaign is available from the brand, its official channel, or a first-party campaign page.

13 SaaS Video Ads Compared

1. Slack

Our list begins with a rather old but still relevant video from Slack, which remains a strong Google video ads example in terms of clarity and product positioning. In one minute, we are introduced to the main features and benefits of the service. Clear display of features in the interface, bright animation, specific and accompanying text. All this perfectly introduces the viewer to the product and reinforces a simple idea: “Slack is a simple and functional tool for team communication!”

2. Dropbox

The video showcasing Dropbox's latest feature updates is simple in concept. The focus is on smooth animation that makes viewing the interface an engaging experience. The visual imagery makes the changes memorable. The narrator immediately explains what the video is about and further clarifies the value of the innovations for the viewer. It's a good example of effective, expensive animation and one of the more polished sample video ads used to explain interface changes.

3. HubSpot

HubSpot understands exactly which videos will deliver the desired advertising results, consistently producing B2B video ads examples that focus on real business pain points. This is confirmed by the latest example of video ads. The video focuses on highlighting the current pain points of modern business. It exaggerates real situations that thousands of business teams face every day. High-budget effects not only reinforce the absurdity, but also emphasize the relevance of the problems described. It all ends with catharsis, which is achieved by the appearance of HubSpot in the video. This creative approach allows HubSpot to speak the same language as its target audience, which only increases trust in the brand.

It's also important to mention that the video format is compatible with multiple channels, which is critical when scaling Video paid ad campaign examples across different placements. The same concept is used in different videos, as well as in some basic footage, for different purposes.

4. Zendesk

Similar to HubSpot, Zendesk, a customer support web service, begins its advertising by establishing an emotional connection with the viewer. The company literally says that it doesn't matter who you are because "a better customer experience is better for everyone." After the slogan is voiced, the video introduces specific situations and explains how Zendesk can help. It's a good example of a video that demonstrates the value of the product without any technical details and fits well among modern video paid ads examples.

5. Jira (Atlassian)

Although the latest Jira video is not the most innovative or original, there is something to learn from it. Atlassian used reverse chronology for the hook. The final result is shown immediately, and then the narrative moves from the end to the beginning. Throughout the video, pleasant animations introduce the features of Jira. This reverse narrative creates intrigue and keeps viewers engaged. You won't want to close the video, which is a sign of a job well done. The ease with which tasks are completed in the video conveys a clear message: "Jira helps you bring any idea to life!"

6. Semrush

The following three SaaS video advertising examples are atypical for the industry. They all have a high level of creativity and provocativeness and use unconventional techniques. Such videos could easily be shown during the Super Bowl broadcast and rival high-budget YouTube video ads examples in terms of creativity and memorability. 

Semrush opens the list. The company created a bright, memorable video with lots of details. The video vividly and surrealistically shows the main difficulties of a modern marketer's work and presents Semrush as a unique solution to all of them. The main character of the video references Saul Goodman, the protagonist of the popular series Better Call Saul. He is known, among other things, for his commercials, which resemble the Semrush video in terms of presentation and visual accompaniment. This recursion only reinforces admiration for the idea.

7. LinkedIn

It's a short, funny, and absurd video with a clear message. LinkedIn pokes fun at inappropriate ways of promoting software as a service (SaaS) and compares them to inappropriate ways of promoting business-to-business (B2B) products on LinkedIn. The result is an ad for promoting B2B products on LinkedIn shown on LinkedIn. We believe this is what well-designed LinkedIn video ads examples should look like when adapted to B2B contexts. 

8. Workbooks

This concludes the series of Super Bowl-like Workbooks ads. In the commercial "The No BS CRM," actors are literally covered in manure to illustrate the complications of CRM products. This aggressive and provocative presentation resonates with viewers because the issue is relevant. A simple, logical conclusion arises: Workbooks does not have such problems. The simple, understandable concept does not require complex graphics. It's a good example of creativity that establishes a strong emotional connection with the target audience on a low budget and stands out among unconventional video paid ads examples.

9. Freshbooks

Examining video ads from large companies can lead one to believe that good videos require a large budget. However, this is not the case, as the FreshBooks example clearly demonstrates. The Vidico team created an engaging and informative video for FreshBooks using only animation. The video contains creative text, clarity, interesting visual accents, and humor–the recipe for a good, memorable video that explains the product. Such a video fits perfectly into many PPC promotion strategies and complements both search and Google video ads examples. Save complex creatives for later stages of the funnel.

10. Google Calendar

Google releases promotional videos for its services every month. For our review, however, we chose a video for Google Calendar, an 11-year-old app that still looks impressive. The video shows the app's features with real-life situations in the background that demonstrate when these features would be useful. The text does not reiterate the situations, which compels us to pay close attention. Although the company's video clearly had a high budget, it is now possible to implement a similar idea much more cheaply. This is possible thanks to the development of stock videos and ongoing advancements in AI technologies. We don't encourage copying, but no one can stop you from being inspired by well-executed Google video ads examples.

11. GitLab

We conclude our review with GitLab's quintessential short-form video ads. The video grabs your attention right from the start with a text hook that is sure to capture the attention of the target audience. The text is accompanied by pleasant animation that illustrates the problem: speed is important in DevOps, which is a continuous cycle. A simple and clear slogan tops it all off: "Build software faster." It both intrigues and offers a solution to the problem. This is an excellent example of a low-budget ad that can easily be scaled to fit several strategies and reused across Video paid ad campaign examples, which is exactly the approach a strong Google Ads management agency would recommend.

12. Notion

Notion's 2025 Agents launch turns an abstract AI capability into a visible before-and-after workflow. The video gives the viewer a task, shows the agent working across the workspace, and lands on an outcome: work that used to take days can be completed much faster. The product remains on screen, so the story does not depend on the audience already understanding what an AI agent is.

13. monday.com

monday.com's 2025 Love to Use campaign uses singing llamas and heightened workplace comedy to challenge the belief that work software must feel dull. The entertainment earns attention, but the resolution returns to a category promise: a work platform teams can enjoy using while achieving more.

This is a useful model for a familiar category with low emotional energy. The unusual device creates memory; the product promise gives that memory commercial meaning.

From Creative Inspiration to Measurable Improvement

The examples above are creative references, not universal templates. A good concept becomes useful only after the team tests the hook, audience, offer, placement, and landing-page experience together. The Propello video CRO case study shows the value of that connected approach: video-led testing increased CTA click-through rate by 21% and session duration by 27% in that specific project. Treat those numbers as case-study evidence, not as a forecast for every campaign.

How to Adapt One Video Idea by Channel

Google's current creative guidance checks for a prominent logo in the first five seconds, a duration that fits the objective, human voice-over, and coverage across horizontal, vertical, and square orientations. Its ABCD framework groups the broader principles as Attention, Branding, Connection, and Direction. These are useful production checks, but they do not replace audience and offer testing.

A Practical Video Ad Testing Plan

• Start with one audience, one offer, and one conversion event so the test has a clear interpretation.
• Create three genuinely different hooks: a problem statement, an outcome-first product moment, and a human or unexpected visual.
• Keep the body and CTA stable during the first hook test. Once a hook wins consistently, test the proof, offer, or CTA.
• Produce at least the aspect ratios required by the placements you will actually buy. Do not crop critical text or interface details as an afterthought.
• Evaluate early attention, mid-video retention, click behavior, conversion quality, and pipeline. A cheap view is not automatically a useful business result.
• Review comments, sales calls, and landing-page behavior for qualitative evidence about confusion, objections, and message fit.
• Set a decision rule before launch: what will be paused, iterated, scaled, or sent to a different audience based on the data.

Match the Video Promise to the Post-Click Experience

A video can earn attention and still lose the conversion after the click. Carry the same problem, promise, product language, and proof into the page. Aimers' landing page design for paid campaigns focuses on that message match, while SaaS conversion rate optimization turns engagement data into a structured experimentation program for trials, demos, or purchases.

How We Help SaaS Companies Turn Video Into Pipeline

Since Aimers is a digital marketing agency for SaaS, we often help our clients improve their content, including videos. If you want to implement Google video ads best practices into your strategy so that they generate real clicks, let's have a conversation.