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September 8, 2025
Anastasiya Khvin
4.9 based on 100+ reviews
Your Trusted Google Ads for SaaS Agency
Scale Your B2B SaaS Company with Google Ads Management That Actually Converts.
Trusted by Leading SaaS and Tech Companies Worldwide
A Google Ads Agency That Uses Diverse Campaign Types to Cover All Business Needs
Search
Generate instant traffic and increase sales for your business.
Retargeting
Convert your website visitors into loyal customers.
Gmail
Strengthen brand awareness and encourage customer advocacy through targeted email marketing.
Google Display Network
Boost your brand's visibility by reaching 90% of global internet users.
iOS and Android App
Drive app traffic and boost downloads for your mobile application.
See How Our SaaS Google Ads Company Helps SaaS Companies Achieve Real Results
The Proof is in the Performance: Banner Transformations That Convert
Discover how our design team transforms clients' banners into conversion-crushing visual campaigns.
Leave your email in the form below and gain instant access to our full portfolio.
Why You Can Trust Us as Your Google Ads Management Agency
2015
Since we’re Google partner
10+
Years of experience
16M+
In managed Google Ads spend
Top 3%
Of all Google Ads Partners
We Use Only Industry-Proven Analytics Integrations to Meet Your Business Objectives
Google Analytics
Tracks campaign goals and building audiences
CRM integrations
We use HubSpot, Salesforce, and Pipedrive to bring contacts into current sales workflow
AppsFlyer
Tracks mobile app installs and user activity
GTM (Google Tag Manager)
Streamlines tracking code
implementation and tag management
implementation and tag management
Social Media Pixel/Dataset
Monitores users interactions
on social platforms
on social platforms
Analytics and Tracking Tools
Implementations that make accurate and timely decisions
Turn Costly Campaigns Into Profitable Growth
Share your details and we'll help you fine-tune your Google Ads for SaaS campaigns for better results.
“Aimers is extremely detailed when it comes to campaign management and analysis. They have managed to increase substantially our leads while driving down CPL’s. They provided great insight into the campaign and proactively recommended and implemented improvements to drive it forward.”
Elena Torres
Senior Growth Marketing Manager at Mixpanel
“Aimers has been instrumental in building our Adwords campaigns and successfuly iterting to improve our conversions. We've had a 20-30% increase in qualified leads since we started working with Aimers. The communications and reporting has been amazing and allowed us to see how campaigns are being executed and iterated upon.”
Alyssa Newman
Marketing Director at CrowdSync Technology
“I like everything about Aimers from the people supporting Orion to the results of the program. They optimized Orion's digital spend that led to strong inbound lead generation.”
Michael S.
Chief Marketing Officer at Orion
“Thanks to Aimers' work, the client saw a significant increase in user sign-ups at a lower cost and could identify deeper metrics like activation rates. The team was very proactive and attentive to feedback, as well as flexible and accountable.”
Claire Maynard
Head of Marketing at Magical
“Our project is ongoing and we are very happy with the results and the thought that goes into every campaign.”
Madeleine Lambert
Director of Marketing and Sales at Originality.AI
“Beyond being laser-focused on delivering the right results, Aimers is an outstanding partner. They consistently bring fresh ideas to the table to help us drive even better outcomes.”
Rachel Meyrowitz
Director of Demand Generation at Demio
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Why Choose Us as Your Google Adwords Management Agency
Proven Expertise in SaaS & Tech Marketing
Aimers scaled 100+ SaaS and tech brands with Google Ads SaaS strategies, managing $30M+ in ad spend over a decade. We know what actually moves the needle.
Data-Driven Strategies That Deliver
We run on data, not guesses. With expert insights and clear analytics, you’ll always know what works.
A Partner for the Long Run
Our clients stay with us for years. Why? Because we act like part of your in-house team, with clear structure and long-term focus.
Personalized Service
We take on fewer clients so we can go deep. Weekly reports, direct communication, and max 3 projects per team — just focus on your business goals.
What You Get from a Google Ads for B2B SaaS Agency That Actually Knows SaaS
We don't just run campaigns—we build systems that scale with your business. Here's what's included in every engagement:
GA4 Conversion Tracking Setup
Integrating Google Ads with your stack
Budget Allocation Optimization
Search retargeting for warm prospects
Business-focused performance dashboards
Cross-Channel Attribution Analysis
Full-funnel retargeting strategy
Performance-based traffic prioritization
Continuous
Ad Copy Testing
Ad Copy Testing
Bidding strategy aligned with unit economics
Ongoing competitor insights and positioning
Building audiences
around real intent
around real intent
Account architecture built for scaling
Landing Page Recommendations
Continuous intent
and demand discovery
and demand discovery
GA4 Conversion Tracking Setup
Integrating Google Ads with your stack
Budget Allocation Optimization
Search retargeting for warm prospects
Business-focused performance dashboards
Cross-Channel Attribution Analysis
Full-funnel retargeting strategy
Performance-based traffic prioritization
Continuous Ad Copy Testing
Bidding strategy aligned with unit economics
Ongoing competitor insights and positioning
Building audiences around real intent
Account architecture built for scaling
Landing Page Recommendations
Continuous intent and demand discovery
If something's missing from your current campaigns, we'll catch it during your free strategy session.
Our Step-By-Step Process for Achieving Your Goals
1
Initial call & analysis of your business
- Discuss your goals, target audience, and marketing objectives
- Identify the best ad platforms to reach your audience
- Define next steps for collaboration and campaign setup
2
Google Ads audit of your website and existing campaigns
- Review your website, Google Analytics, and ad accounts
- Analyze traffic sources and performance data
- Spot opportunities for optimization across your SaaS Google Ads activity.
3
Strategy planning & Google Ads Consulting
- Use insights from the call and a Google PPC audit to build a tailored plan
- Define clear goals, tactics, and timelines
- Align the strategy with your unique business needs
4
Google Ads campaigns setup
- Launch campaigns across the right ad platforms with a Google advertising agency
- Start with a testing phase to validate targeting and audiences
- Focus on high-performing segments to improve key KPIs
5
Analyzing results & reporting
- Monitor performance metrics (CPC, CPA, ROI, etc.)
- Provide clear, structured weekly or monthly reports
- Ensure you stay informed on campaign effectiveness
6
Ongoing Google Ads Management & scaling
- Establish a solid foundation for long-term growth
- Test new ad formats, audiences, and features
- Scale Google Adwords for SaaS campaigns to maximize profitability and reach.
Think You’re Getting the Most Out of Google Ads? Let’s Check.
Choose a Google Ads Management Agency with Services That Make Your Audiences Convert Even Better
Conversion Rate Optimization
We optimize your site to maximize conversions, ensuring every visitor has the best chance to become a paying customer.
Learn More
Landing Page Design
Our landing pages are designed to convert traffic into leads with engaging content and clear calls to action.
Learn More
Microsoft (Bing) Ads
Expand your reach with Microsoft Ads campaigns from experienced ads management agency. Capture audiences overlooked by competitors, often at a lower cost per click and higher conversion rates.
Learn More
PPC Audit
Get a comprehensive analysis of your existing PPC campaigns with actionable recommendations to improve performance, and increase profitability.
Learn More
Aimers Blog About Google Adwords: Expert Insights, Trends, and News for SaaS Growth
August 20, 2025
Anastasiya Khvin
August 6, 2025
Denis Yurchuk
What to Know Before Hiring a Google Ads Management Agency
How do you measure campaign success as a Google Ads agency?
We track KPIs aligned with your business objectives: CTR, conversion rate, CPA, ROAS, and overall campaign ROI. This data powers continuous optimization of your Google Ads SaaS campaigns and drives better results over time.
What information do you include in regular Google Ads reports?
Reports cover CTR, conversion rate, CPA, ROAS, and full-funnel attribution data pulled from advanced tracking tools and conversion models, the same holistic view we build for every SaaS Google Ads company we manage, so decisions are backed by data, not guesses.
How long will the testing period take?
Most clients see initial results immediately upon campaign launch, with optimal performance reached within 1-2 months. We recommend a minimum of 1 month for comprehensive adjustments and 2 months for consistently strong results, the standard testing window for Google Ads for SaaS and Google Adwords for SaaS accounts alike.
What ad spend do you recommend for Google Ads for B2B SaaS?
Ad spend for Google Ads for b2b SaaS depends on your funnel stage and sales cycle length. As a starting point, we recommend at least $3,000/month per ad platform for meaningful testing; we work with budgets from $3,000 to $1,000,000+ per month overall.
What types of Google Ads campaigns do you recommend to start with?
As a SaaS Google Ads company, we typically advise several search campaigns: keyword-based, brand-related, and competitor campaigns. This structure is core to how we approach SaaS Google Ads strategy, covering full-funnel intent from awareness to decision. Remarketing is always included; Performance Max and YouTube video campaigns can be added as budget scales.
How do you handle Google Ads attribution for long B2B sales cycles?
We connect Google Ads to your CRM so leads can be tracked from click through to closed deal, not just to form-fill. This lets us optimize toward pipeline and revenue instead of only cost-per-lead, which matters most for SaaS Google Ads accounts with multi-month sales cycles.
Should we run Google Ads or LinkedIn Ads first?
For companies exploring Google Ads for SaaS growth, Google Ads is usually the faster starting point thanks to purchase-intent search volume. For enterprise or ABM-style sales motions with defined target account lists, LinkedIn Ads often delivers higher-quality pipeline despite a higher CPC. We assess this during the initial audit rather than defaulting to one channel.
How do you manage negative keywords and search term quality?
We review search term reports on an ongoing basis to catch irrelevant queries before they drain budget, and keeping negative keyword lists updated as campaigns scale rather than setting them once at launch is a core part of how we run every Google Adwords for SaaS account.
How do you improve cost-per-lead efficiency on Google Ads?
Based on our experience managing Google Ads SaaS accounts, we recommend two primary approaches. Manual CPC is our preferred initial strategy: we set bids manually at a keyword level using Google's suggested bids, average position, and search impression share, adjusting to reach a target cost per lead. Once an account reaches 30+ conversions in 30 days, we can test Target CPA, Google's automated bidding strategy, on a portion of traffic. Key tactics across every SaaS Google Ads engagement: lowering cost per click, improving Quality Score, narrowing targeting, and improving the conversion rate on the landing page itself.
How is working with a Google Ads agency different from hiring an in-house PPC manager?
An in-house hire gives you one person's bandwidth and skill set. Working with Aimers gives you a full team built specifically for Google Ads for b2b SaaS companies, PPC strategist, CRO specialist, and designer, at a fraction of the cost of a single senior in-house hire, with pattern recognition from 100+ SaaS accounts.