Top 10 Video Marketing Agencies for SaaS & Tech Companies in 2025

Anastasiya Khvin

October 16, 2025

Video content ate the internet. And if your SaaS company isn't leaning into it hard, you're basically showing up to a gunfight with a butter knife.

We see it constantly at Aimers. Brilliant SaaS products trying to explain themselves through text-heavy landing pages and static screenshots. Meanwhile, their competitors are running video campaigns that demonstrate the product in 30 seconds flat and actually convert.

Most SaaS founders know they need video marketing. The problem is finding video marketing agencies that actually understand B2B tech sales cycles (not just agencies that make pretty videos for consumer brands).

Why Video Marketing Agencies Are Critical for SaaS Growth in 2025

Video isn't a "nice to have" anymore for SaaS companies.

It's table stakes. Your prospects are consuming 13 pieces of content before making purchase decisions. At least half? Video. Product demos, customer testimonials, explainer videos—all of this moves buyers through their journey faster than any whitepaper ever could.

According to Wistia's State of Video report, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. That's not marginal. That's transformational for complex SaaS products that need clear explanation.

When we helped Originality.AI refine their digital marketing approach, video content was central to acheiving that 210% conversion rate increase. Prospects who watched their explainer video before signing up converted to paid customers at nearly double the rate of those who didn't.

Video production scales your sales team in ways nothing else can.

Your best SDR can handle maybe 50 calls per week. A well-crafted product demo video? It works 24/7, handles objections, and qualifies leads before they hit your calendar. The ROI math isn't complicated once you see it in action.If you're tracking the right numbers (which most SaaS companies aren't), the impact becomes obvious. Our guide on advanced SaaS marketing metrics covers what you should actually be measuring beyond views and impressions.

Video marketing for SaaS isn't about going viral. The best video marketing agencies focus on creating video content that educates, builds trust, and shortens sales cycles.

Top 10 Video Marketing Agencies for SaaS & Tech Companies

1. Yans Media

Yans Media specializes exclusively in SaaS video production and understands the unique challenges of B2B tech marketing. They've created videos for companies like Salesforce, Dropbox, and other major tech players. Their strength lies in translating complex technical features into clear, compelling visual stories that resonate with decision-makers. What sets them apart is their focus on conversion-driven video content rather than just pretty visuals.

2. Wistia

Wistia combines a powerful video platform with production services, making them ideal for product-led growth companies. They track which moments in your videos cause drop-off, which sections correlate with conversions, and how video engagement impacts customer lifetime value. Their data-driven approach helps SaaS companies understand exactly what's working.

3. Demo Duck

Demo Duck excels at explainer videos and animated content for technical products. If you're selling to developers or technical audiences, they know how to communicate value without oversimplifying. Their portfolio includes work with IBM, Netflix, and various developer tool companies. They understand that technical audiences demand authenticity and depth.

4. Vidyard

Vidyard built their business around B2B video marketing with a focus on sales enablement. Their platform enables personalized video outreach for ABM, video content in email sequences, and video analytics tied to CRM data. They're particularly strong at helping sales teams use video to accelerate deals and reduce sales cycle length.

5. Brightcove

Brightcove handles enterprise-level video marketing with infrastructure for global campaigns. If you're targeting Fortune 500 buyers with account-based marketing, they can handle complex security, compliance, and integration requirements. Their platform supports enterprise-scale video delivery with the reliability large organizations demand.

6. Tubular Labs

Tubular Labs brings data science to YouTube marketing, analyzing what's working across millions of videos. They help SaaS companies rank for buyer-intent keywords, refine thumbnails for click-through rates, and create video styles that get recommended by the algorithm. Their approach is heavily analytical, using real performance data to inform creative decisions.

7. Sandwich Video

Sandwich Video creates launch videos for tech's biggest product releases. They're known for their ability to distill complex products into simple, engaging stories. Their videos work across platforms, from your homepage to social media and paid advertising. Perfect for companies launching new products or features that need maximum impact.

8. Lemonlight

Lemonlight specializes in making technical concepts accessible through animated videos and motion graphics. If you're selling workflow automation, data analytics, or cybersecurity, they know how to make abstract concepts concrete. They respect technical audiences' intelligence while clearly communicating value, creating content that engineers actually share.

9. Explainly

Explainly focuses on post-sale video content including onboarding videos, product tutorials, and customer success resources. They understand that the first 90 days determine churn, and their video series accelerate time-to-value while reducing support tickets. Strong for SaaS companies looking to improve retention and reduce churn through better onboarding.

10. Yum Yum Videos

Yum Yum Videos handles international video campaigns with proper localization expertise. If you're expanding globally, they adapt video content for different cultures and languages beyond simple translation. They understand that humor, pacing, visual styles, and messaging need cultural adaptation. Strong for SaaS companies with international growth plans.

The Right Video Marketing Agency for Your Growth Stage

Different stages need different video approaches.

Early-stage startups burning through runway can't afford $50K brand videos. Scale-ups with established markets need sophisticated video campaigns that differentiate.

Video Marketing Investment by SaaS Growth Stage

Early-Stage Startups: Explainer Videos That Convert

If you're pre-Series A, you need scrappy, conversion-focused explainer videos that clearly articulate your value proposition.

The best video marketing agencies for startups know how to create effective marketing videos on lean budgets. Founder-led demos, customer success stories shot on iPhone, and animated video content that costs thousands (not hundreds of thousands).

HubSpot research indicates that 91% of businesses now use video as a marketing tool; up from 86% the previous year. For startups competing against established players, video levels the playing field by making complex products understandable without massive budgets.

Scale-Ups: Building a Video Content Engine

Once you've proven PMF and raised your Series B, you need systematic video production.

Not one-off projects, but ongoing video creation that feeds your demand generation machine. You need video agencies that can produce multiple video styles consistently:

Product updates that feel fresh
Feature releases that drive adoption
Customer testimonials that build trust
Thought leadership content that positions you as the category leader

Red Flags When Evaluating Video Marketing Companies

After working with dozens of video agencies and reviewing hundreds more, here are the warning signs:

Warning Signs: Good Video Agencies vs. Bad Video Agencies

sually irrelevant for B2B SaaS. You need video campaigns that generate qualified pipeline, not internet fame.

They focus exclusively on creative without discussing distribution.

Beautiful videos that nobody sees accomplish nothing. The best video marketing agencies have comprehensive strategies covering production AND promotion across social media marketing, email marketing, and paid channels.

They can't explain their measurement approach. You need partners who speak the language of ROI, not just storytelling.

They treat all clients the same. Video marketing strategies for a $5M ARR company are completely different from a $50M company.

They don't ask about your sales process. Good agencies want to sit in on sales calls and understand your buyer objections.

Ready to Turn Your Video Marketing Into Revenue?

Whether you're exploring video for the first time or looking to fix campaigns that aren't performing, we'd love to chat. At Aimers, we've helped tech companies like Mixpanel, ShipBob, and Orion Labs build video strategies that actually drive pipeline. Not vanity metrics. Not awards. Just results that show up in your revenue reports.

Get in touch with our team and let's figure out if video is your next growth lever, or if there's something else that needs attention first. No pressure, no sales pitch. Just an honest conversation about what will actually move your business forward.

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FAQs

How much does it cost to hire a video marketing agency for a SaaS company?

The cost varies wildly based on what you need. For startups just getting started, you might spend $3K-$10K for a single explainer video. Mid-market SaaS companies typically invest $10K-$30K per month for ongoing video production and campaign management. Enterprise-level engagements with top video marketing agencies can run $50K+ monthly. But here's what matters more than the price tag: ROI. We've seen $5K videos that generated millions in pipeline and $50K productions that generated nothing. The difference? Strategic thinking, proper distribution, and tracking the right metrics. Don't pick an agency based on price alone; pick based on their ability to connect video to revenue

What's the difference between a general marketing agency and a specialized video marketing agency?

General marketing agencies treat video as one service among many. Specialized video marketing agencies live and breathe video; they understand video production techniques, platform algorithms, distribution strategies, and video-specific analytics that general agencies miss. For SaaS specifically, you want agencies that understand both video AND your business model. A consumer-focused video agency won't grasp your 6-month sales cycles or complex buying committees. The best video marketing companies for B2B tech combine video expertise with SaaS growth knowledge. That's rare but worth finding.

How long does it take to see results from video marketing campaigns?

Depends on what you're measuring and where prospects are in your funnel. Top-of-funnel awareness videos might take 3-6 months to show meaningful impact on pipeline. Bottom-of-funnel demo videos can start improving conversion rates within weeks. For B2B SaaS with longer sales cycles, expect 90-120 days before you have enough data to judge performance. We typically tell clients: give video campaigns one full quarter before making major decisions. That said, you should see early signals (engagement rates, video completion rates, CTA clicks) much sooner. If those early indicators look bad after a month, something needs adjusting.

Should we produce videos in-house or hire a video marketing agency?

Depends on your resources and goals. In-house makes sense if you have dedicated video talent, equipment, and bandwidth. But most SaaS companies don't.The hidden costs of in-house video add up fast: equipment, software, training, salaries, and the opportunity cost of pulling team members away from their actual jobs. Video marketing agencies bring specialized skills, proven processes, and economies of scale. They've made mistakes on someone else's dime and learned what works. For most SaaS companies under $50M ARR, partnering with a specialized agency makes more sense than building in-house capabilities. Once you're doing 10+ videos per month consistently, then consider bringing some production in-house while keeping strategic work with an agency.

What metrics should we track to measure video marketing success for our SaaS product?

Track metrics that actually connect to revenue: - Video engagement rate: What percentage watch past the first 10 seconds? Past 50%? - Click-through rate: How many viewers take the next step (visit landing page, request demo)? - Video-influenced pipeline: How much pipeline touched video content during their journey? - Conversion rate by video type: Which videos correlate with higher trial-to-paid conversion? - Sales cycle impact: Do prospects who watch 3+ videos close faster? - CAC by channel: Does video-driven acquisition cost less than other channels? The best approach is connecting video engagement data to your CRM. That way you can track which specific videos influence which deals. Most video marketing companies don't set this up properly; that's where having an agency that understands both video and SaaS analytics becomes critical.