Aimers B2B Marketing Digest for SaaS & Tech - January 2025
January 30, 2025
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Hey, hey! Have you started 2025 with a loud marketing BANG?💥 Are you already well on your way to tackling those ambitious KPIs? Scroll down for a new edition of Aimers B2B Marketing Digest that will help you reach those marketing goals that much faster. Let’s dive in!
Aimers will be running a free live webinar, where we’ll share our top PPC optimizations and techniques for SaaS and tech – backed by our real-life success and $30M+ in ad spend:
1. 5 strategic PPC tactics for SaaS and tech
2. Essential ad optimizations for Google Ads, LinkedIn, and Meta
3. Live Q&A session – ask us any question!
If you ever deal with PPC – you have to be there. Mark your calendar:
📅 February 5
⏰ 10 am PST / 1 pm EST
And secure your spot via Luma: https://lu.ma/p6dhjbf7
Here’s the link to the LinkedIn event to learn more.
If you can’t attend – sign up via Luma anyway! This way, we can send you all attendee bonuses:
💻 Webinar’s recording + presentation (to watch at your convenience! 😋)
📙 Extended PPC guide download
🎯 Opportunity to request a free PPC strategy or audit from Aimers team
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Have you seen this (courtesy of Ahref’s Ryan Law)? That’s HubSpot’s drop of organic traffic. This sparked numerous discussions on SEO this month on LinkedIn:
John Bonini comments: “It's not just an algorithm change. This is more than a technological trend. This is a behavioral trend. People click less because AI gives them the answers more quickly (and without any other BS.) People search less (Gartner predicts a ~25% decline in search by 2026) because AI tools can actually *do the work* that they previously had to search for direction on.”
Tim Davidson shares a list of worldwide 2025 B2B Marketing and Sales events, accessible here: https://lnkd.in/gA-rdr9U
Marc Huber shares: “54% of B2B buyers start with analyst reports. This is a real stat and it’s straight from our original research, The Evidence Gap. … Younger buyers want speed and simplicity. More experienced buyers rely on trusted, familiar sources to make informed decisions. … if you’re not showing up in the places where your buyers already live and trust, you’re making it harder for them to choose you.”
Adrian Dekker has shared a custom chatGPT tool for PPC marketers made by Marc Cornelius – it researches competitors’ reviews and gives useful intel from it!
Erik Jacobson, CEO of Hatch, advises paying close attention to YouTube: “I believe it has the biggest unrealized opportunity in B2B, and has the potential to be the #1, #2, or #3 marketing channel driving pipeline for you.
Reach Out to Aimers for Expert Advice
Contact our team for a FREE audit of your ad accounts – no strings attached
Get In TouchGeorge Khoshtaria shares his vision for B2B content marketing at Aimers blog – Example-Led content. It’s AI-resistant and offers a higher ROI.
Kirill Vdov advises against clickbait copy: Copy’s job is to sell the content behind an ad. So you have to write a mini pitch. Address pain points and benefits in length. You can use your clickbait title as a hook in the first 80-120 characters. But then you need to elaborate and give your audience more reason to click your ad.”
Marc Cornelius shares a video how to save time on your PPC tasks with the newest ChatGPT update called Projects.
Check our full offering at aimers.io – from Google Ads to landing page creation. If you have any questions or want to chat about your specific needs, feel free to reach out to our team at aimers.io/contacts. We respond within 24 hours!
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Takeaways
Ekaterina crafts engaging and strategic content to drive brand awareness and audience engagement. Her expertise in digital marketing helps the agency deliver impactful campaigns and achieve client goals.