Aimers B2B Marketing Digest for SaaS & Tech - December 2025
Anastasiya Khvin
December 30, 2025
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December in SaaS means one thing: reflection meets preparation ✨
As we close out 2025, it's time to celebrate wins, learn from what didn't work, and set the foundation for an even stronger 2026. This final digest of the year brings you the insights that mattered most - from KPRs that predict real growth to landing page psychology that converts, plus the AI and budget frameworks you'll need heading into the new year.
Here's to finishing strong and starting smarter 🥂
Let's dive in 👇
Eric Partaker revisits his KPRs framework (Key Priority Results) as the year closes. His end-of-year reflection highlights which metrics actually predicted growth in 2025 versus the vanity indicators that misled leadership teams. Essential reading for anyone planning 2026 OKRs and KPIs.
👉 Review Eric's KPR framework.
Marc Jordan Waldeck compares Meta Ads Advantage+ with Google's Performance Max heading into 2026. His tactical breakdown shows which automation features actually deliver ROI versus which ones just reduce control without improving performance. Critical for budget planning season.
👉 Explore Marc's automation analysis.
Rasel Ahmed breaks down why SaaS landing pages fail - and it's rarely about design. His analysis reveals the psychological friction points that kill conversions, from unclear value props to cognitive overload. Perfect timing as teams prep Q1 campaigns.
👉 See Rasel's landing page breakdown.
Rahul Agarwal warns that most people only use Gemini - and that's the problem. His post reveals the full AI toolkit marketers should be leveraging heading into 2026, from Claude for strategic thinking to specialized tools that outperform general LLMs for specific tasks.
👉 Discover Rahul's AI toolkit.
The 2025 B2B SaaS Paid Ads Shakeup & What You Need to Know for 2026
2025 fundamentally changed paid advertising. AI Overview pushed everything down. ChatGPT became a real traffic source. Meta's Andromeda took automation to new levels. Our PPC specialists break down what actually happened managing $30M+ in ad spend - and what you must adapt for 2026.
👉 Read the complete 2025 wrap-up.
What Matters When Implementing AI in B2B Marketing
66% of marketers use AI, but most aren't seeing real ROI. Based on HubSpot research and our work with B2B companies, we reveal what actually determines AI performance - from enablement infrastructure to workflow integration to the metrics that matter versus vanity adoption stats.
How to Allocate Your SaaS Marketing Budget for 2026
With marketing budgets dropping to 7.7% of company revenue, every dollar needs to work harder. Our comprehensive guide covers budget benchmarks by growth stage, channel allocation frameworks, and the CAC/LTV calculations that should drive your 2026 planning - not arbitrary percentages.
2025 taught us a lot. 2026 will demand even more strategic thinking, tighter execution, and smarter resource allocation.
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As 2025 closes and 2026 planning begins, now's the perfect time to evaluate what worked, fix what didn't, and set the foundation for your strongest year yet.
We work exclusively with SaaS and tech companies to:
- Audit and optimize underperforming campaigns before 2026
- Build 2026 PPC strategies based on what actually worked in 2025
- Implement AI-powered automation that improves efficiency without sacrificing control
- Allocate budgets strategically across channels that drive real pipeline growth.
From our team to yours: here's to a successful 2025 and an even stronger 2026 🥂
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