Aimers B2B Marketing Digest for SaaS & Tech - April 2025

Spring is here – and so are fresh insights to keep your marketing sharp. This month, we’re unpacking the latest trends making waves across B2B marketing, from AI-influenced search shifts to surprising copy tactics that actually convert.

We've gathered top expert takes, practical how-tos from our blog, and a few thoughts of our own. Let’s get into it.

What’s in and what’s out in content marketing

Anya Policht reminds us that fluff is officially out, and substance is back in style. Her 2025 content marketing list calls out lazy trends—yes, we’re looking at you, meaningless carousels—and makes a solid case for moving toward detailed frameworks, value-first content, and interactive demos. Bottom line? Content that teaches is the content that converts. Read Anya’s full post.

Your buyers are stalking you

Omprakash Karuppanan offers a wake-up call: Your dream customers are researching you—just not where you expect. He makes a case for zero-click content, buyer-first narratives, and building trust where your buyers already hang out. Spoiler: It’s not just on LinkedIn. Check it out here.

Google’s Core Update: What it really means

Martin McAndrew decodes Google’s March core update. His take? It’s not just about SEO tweaks—it’s about aligning your content to real human intent. With AI influencing how we search (and what we skip), keyword stuffing just isn’t going to cut it anymore. View Martin’s breakdown.

LinkedIn Ads Library: Hidden gem

Kirill Vdov walks through how to squeeze max value from the LinkedIn Ads Library. You’ll find tips on competitor research, identifying winning formats, and spotting ad fatigue early. For anyone running paid on LinkedIn—it’s worth a bookmark. Explore Kirill’s guide.

Broad match keywords are back?!

Gonçalo Prates flags an unexpected move—Google recommending advertisers use broad match more often. Yes, really. But it’s not 2013 again—today’s broad match works with smart bidding and AI-powered intent mapping. Used right, it can actually drive better results with fewer keyword splits. Get Gonçalo’s take.

Cold email, but make it good

George Khoshtaria 🏛 shares fresh techniques for writing cold emails that don’t get deleted in 3 seconds. The secret? No gimmicks. Just structured copy that leads with value, mirrors buyer psychology, and avoids the usual “quick call?” clichés. Read the full guide.

High-ROI LinkedIn Ads: What actually works

We’ve been busy testing—and writing about—the LinkedIn Ads tactics that deliver real pipeline, not just impressions. From conversation ads to lead gen forms that don’t suck, here’s how SaaS companies can drive serious results without bloated CPCs.

👉 Read our full guide here.

Why Bing Ads might surprise you

Sure, Bing Ads don’t have the flashiest reputation—but we found they can outperform Google in certain SaaS use cases. With lower CPCs and surprising conversion rates, it might be time to give Microsoft Ads a second look.

👉 Explore the insights in our latest blog post.

CRO isn’t about button colors

We see too many SaaS teams stuck in CRO basics. So we built a deeper guide—one that shows how to rethink your entire conversion strategy from traffic-to-trial. Think A/B testing hierarchy, user intent mapping, and real SaaS benchmarks.

👉 Read the full guide here.

If you're still thinking ChatGPT is just for fun prompts—you’re leaving serious growth potential on the table. We’ve rounded up the best custom GPTs built specifically for marketers, from ad writing and SEO research to buyer persona generation.

This post is packed with AI tools that actually save time, help you make faster decisions, and make your daily workflow more productive. Even better: most are free or easy to clone for your team.

👉 Check out the full list.

Your marketing shouldn’t feel like guesswork. At Aimers, we combine data-driven strategy, top-quality creative, and hands-on execution to help SaaS and tech companies grow.

Need to optimize your paid campaigns? Or finally crack CRO? Let’s talk.

📩 Reach out for a free consultation: aimers.io/contacts