7 Winning Facebook Ad Examples for Tech Companies
March 18, 2024
Creating an amazing Facebook ad for your tech business can be a challenge. You need to ensure your message is on-point, stand out from your competitors, and create eye-catching visuals that encourage people to pay attention.
We’ve put together some of our favorite Facebook ad examples of the moment to spark your creativity, coupled with some of our top tips for advertising success.
Let’s get started!
1. Adobe
Why we love this Facebook ad:
We thought we’d begin with this cool Facebook carousel ad example from Adobe. This tech ad is slightly different to what you might be used to, as it’s all about human interest.
Rather than telling customers all about the benefits of Adobe software, this advert tells stories about people. This can work to your advantage in business as it creates a deep connection with your audience, builds trust, and makes you stand out.
Our top tip for creating a winning Facebook ad like this:
Promoting reviews, testimonials, case studies, and user-generated content are all great ways to show authenticity in your ads. Do check with your customers before sharing their photos and content as adverts though!
2. Mailchimp
Why we love this Facebook ad:
This Facebook ad example shows you don’t need fancy images or copy to get people’s attention. Where this ad really shines is its use of a killer statistic: ‘See up to 141% more revenue’.
Statistics are powerful as they show credibility and allow prospective customers to visualize how your product or service can help them.
Our top tip for creating a winning Facebook ad like this:
Make sure any stats you use are trustworthy, can be clearly explained, and that your customers can’t accidentally misinterpret them. We also recommend stating the source of the statistic, especially if it has come from a third party.
3. Shopify
Why we love this Facebook ad:
Some businesses prefer to run long-term ad campaigns as they’re easier to set up, create, and maintain. However, short-term ad campaigns, like this celebration of Lunar New Year from Shopify, work well too.
Short-term ads are fantastic for generating buzz around an event, product launch, or sale, and as your content is fresh and new, people are less likely to ignore it. Plus, you can create a sense of urgency, encouraging more people to check you out.
Our top tip for creating a winning Facebook ad like this:
It’s important to remember that even short-term ad campaigns need to be meticulously planned and organized in advance. Setting up a content calendar is a fantastic way to plan what ads you want to run through the year and what you want to achieve from them.
4. Apple
Why we love this Facebook ad:
Apple is well-known and loved for its clear, simple, and minimalist branding, and its Facebook ads are no exception to the rule!
Consistency is super-important in your advertising. It helps customers recognize your brand, builds trust, and means you attract the right customers. After all, if a potential customer sees your brand everywhere, they’re more likely to think of your business when they need your help!
Our top tip for creating a winning Facebook ad like this:
If consistency is important to you, it’s worth creating brand guidelines that detail your brand colors, typography, and your tone of voice. This means that if you work with any third-party agencies or freelancers, they can make sure your ads look professional and cohesive.
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Why we love this Facebook ad:
This ad is simple, but it gets people to notice it with its attention-grabbing headline. As a result, it cuts through the noise and encourages customers to stop scrolling to learn more about you.
Will everyone like it? No. But if it appeals to the customers who are most likely to buy your products or services, it’s a great strategy!
Our top tip for creating a winning Facebook ad like this:
When creating adverts like this, it’s essential to know your target audience inside out. We recommend developing a customer profile which goes into detail about your ideal customer’s demographics, interests, buying patterns, and pain points.
6. Microsoft 365
Why we love this Facebook ad:
We’ve not talked about using videos in your Facebook ads yet, but it’s a brilliant way to drive conversions and show off your creativity.
The video format works particularly well here, as customers can see the video-editing app in action, encouraging them to want to find out more.
Our top tip for creating a winning Facebook ad like this:
It’s essential to plan your video from start to finish, even if it’s only five or ten seconds long! Think about your beginning, middle, and end and what you want your video viewers to do next.
7. ServiceNow
Why we love this Facebook ad:
You don’t have long to get people’s attention on Facebook, which is why we think this advert is so good. It addresses a pain point and offers a simple solution.
You don’t have to create an overly-complicated ad on paid social. Sometimes the most straightforward idea is the most effective.
Our top tip for creating a winning Facebook ad like this:
When creating a simple ad, every word of your copy and every square inch of your image counts. Split testing can help you see which combination of assets drives the highest click-through rates.
Takeaways
Need help creating the perfect Facebook ad?
We hope you enjoyed this guide to some of the best Facebook ad examples for tech and SaaS businesses out there.
If you’re looking for even more inspiration, check out the Meta Ad Library for even more fantastic Facebook ad examples.
Not sure where to start when it comes to creating a scroll-stopping Facebook ad that compels people to click?
At Aimers, we specialize in planning, building, creating, and managing high-quality Facebook ad campaigns. Whether you want to increase your brand awareness, engage and nurture prospective customers, or set up retargeting to entice website visitors to buy, we’re here to help.
Contact us today and take the first step towards supercharging your Facebook ads!
Anastasiya is a Marketing Manager at Aimers. She excels in her strategic approach and brings valuable insights as an author on the Aimers blog.