Growth Hacking With Google Ads: 6 Expert Tactics That Work
August 21, 2024
PPC Growth Leader at Aimers Layla Abilova shares 6 expert tactics for growth hacking with Google Ads. These come from a real-life expert in the field, and they will drive leads and sales for your SaaS & tech business.
Every SaaS and tech company, be it a small startup or an established industry leader, is faced with a constant challenge to effectively reach their potential users and convert them into loyal customers. PPC in general, and Google Ads specifically, is a powerful tool that allows you to do just that.
As with any complex marketing tool, Google Ads requires a deep know-how to operate and drive the maximum ROI. Relying on my years of experience in this field, helping Aimers clients reach their goals with a smart use of paid search, I outline 6 expert tactics. These are designed specifically for growth hacking your SaaS marketing efforts using Google Ads.
These are not just theoretical – they come from real-life cases that have driven leads and sales for many SaaS and tech businesses, just like yours.
1. Continuously Work With Your Audiences
Account that B2B SaaS and tech industries have a longer sales cycle than B2C. It varies greatly depending on business specifics, and can fall anywhere from 1.5 to 12 months. The key to success is a smart use of remarketing. Work out unique messaging for different categories of users, and regularly review your marketing strategy to keep your efficiency at a maximum level.
2. Optimize Based on Your Customer Lifecycle Stage
Integrating CRM with Google Ads allows you to track the user’s path from the first click to a final sale. Analyze the quantity of leads, but also their quality. This in-depth analysis can reveal keywords that generate a ton of leads, but do not lead to real customers, who are ready to purchase.
3. Set up a Separate Budget for Video and Demand Gen Campaigns
For innovative SaaS products, it’s critical to work with brand awareness. Set up a separate budget for video and demand gen campaigns that promote brand recognition and showcase unique features. Keep in mind, that “a picture is worth a thousand words” – short videos and visuals demonstrate the value of a product better and faster, than text ads.
4. Optimize Your Landing Pages for Mobile
Optimizing your landing pages for mobile devices is a must, even if you exclude mobile traffic from your campaigns. The thing is, Google accounts for mobile optimization when counting Quality Score. And that, in turn, affects the position in search results and pricing of your ads (including those targeted for desktop users).
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When planning your campaigns, consider the seasonality and holidays for each of the geographic locations in your targeting. For B2B SaaS and tech industries, these factors have a greater impact on traffic than in the B2C segment. Awareness of regional peculiarities will help you avoid unexpected performance drops and keep delivering on your KPIs.
6. Have a System to Track the Value of Conversions
Implement a system to track the value of conversions. This allows for a more accurate tracking of campaign and keywords efficiency, and switching to an automatic target ROAS (tROAS) in the future. tROAS will ensure that you account for and get a large number of conversions and valuable leads for your business.
Takeaways
In conclusion, the effective use of Google Ads can provide a robust avenue for reaching potential users and converting them into loyal customers for your SaaS/tech business. If you implement the 6 expert tactics discussed in this blog post, you can leverage your advertising budget more effectively and drive tangible results. I would like to stress that the key to success with PPC lies not just in the investment but in the strategy behind it. Set up the right systems, optimize continuously, and you will be on the track to success.
Do you want more insights? Check out a free Google Ads Optimization Tool that has been worked out by Layla and the PPC team here at Aimers.
Do you want Aimers to help you with your Google Ads? Drop us a line via this form, and we’ll get back to you shortly with a free audit of your ad accounts and possible avenues for collaboration!
Layla Abilova delivers expert guidance and innovative strategies on scaling pay-per-click campaigns, using her in-depth understanding of market trends and data-driven insights.