CRO vs. Lead Generation: Unlocking the Sales Funnel
November 12, 2024
Ready to navigate your sales funnel effectively? Our in-house CRO & UX expert Ann Gerasimovich has made a useful comparison infographic of lead gen vs. CRO. Let's dive in!
Lead Generation is your front-line defense, aimed at attracting potential customers and collecting valuable contact information. Think PPC campaigns, enticing content, and engaging email marketing. But what happens once you have those leads? Enter Conversion Rate Optimization (CRO). This is where you turn those interested prospects into loyal customers by enhancing user experience, A/B testing, and diving deep into user behavior!
Lead generation and CRO are complementary strategies. Lead generation helps you attract more potential customers, and CRO ensures that this traffic is converted into sales as efficiently as possible.
Investing in CRO can help you make better use of the traffic generated by lead generation, which is especially important when increasing traffic becomes costly or limited.
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Ann is a skilled UX/UI Designer and CRO expert who effectively shares her knowledge and insights in her field.