Aimers B2B Marketing Digest for SaaS & Tech - October 2025

October in SaaS means one thing: execution beats perfection.

Q4 is here, and the difference between hitting targets and falling short comes down to tactical execution, not theoretical strategy. Smart marketers know this is when systems get stress-tested, budgets get optimized, and real results separate contenders from pretenders. This month's digest delivers the frameworks, tools, and intelligence you need to finish the year strong.

Let's dive in 👇

Aimers is bringing you exclusive takeaways from one of the most practical and creative marketing events of the year - Spotlight.

Highlights you shouldn’t miss:

• “Cracking the Code of LLMs: Data-Driven Tactics for Brand Success” — Marcus Tober (Semrush) shared why SEO ≠ GEO and how LLMs reshape visibility. Key tactics: position yourself as a niche leader on your own site, own your mentions, and prioritize content relevance and freshness — because AI search loves recency (and Reddit).
• “Boring Products, Fun Ads” — Zapier-style storytelling, conflict-driven frameworks, and AI-powered ad creation that turned payroll software into a viral hit (yes, really). Plus: you’ll access Shlomo Genchin’s Notion recipe book for turning complex B2B ideas into scroll-stopping ads.
• “How to Run Marketing If You’re the Only Marketer” — Sara Stella Lattanzio’s 3-rule solo-marketer playbook on setting expectations, protecting focus, and building visibility inside sales-driven orgs.
• “Influencer Marketing That Delivers” — Sarah Adam's (Wix) lessons from managing 300+ creator partnerships a year, with KPIs that keep authenticity measurable.
• “How to Build an AI Search Roadmap: Where Are We and How to Move Forward” — Aleyda Solís (Orainti) closed the day with a deep dive into adapting SEO strategies for the AI search era — complete with actionable frameworks and free downloadable resources.

Stay tuned – our full blog post with all insights is coming soon!

Pierre Herubel explores why every brand now wants content creators on their team. His analysis reveals how B2B companies are shifting from traditional marketing departments to creator-first models, where employees with authentic voices and audience relationships drive more qualified pipeline than corporate campaigns ever could.

👉 Read Pierre's creator economy insights.

Yury Yurchuk 📙🔋💥 shares insights from Marc Andreessen's archives about building enduring companies. His post explores timeless principles of market creation, product development, and strategic positioning that remain relevant despite constant technology and platform changes.

👉 Explore Yuri's strategic analysis.

Justin Mecham explains why chasing perfect plans destroys momentum. His framework shows how simple, executable strategies consistently outperform complex, over-engineered approaches — especially critical as Q4 demands rapid decision-making and adaptation rather than endless planning cycles.

👉 See Justin's execution framework.

Charlie Hills reveals 7 psychological tricks that fool LLMs (Large Language Models). His breakdown demonstrates how AI tools can be influenced by specific prompting techniques, with practical applications for marketers using AI for content creation, research, and customer analysis.

👉 Learn Charlie's AI manipulation tactics.

How to Calculate Your SaaS PPC Budget: The Complete 2025 Planning Guide

Most SaaS companies get their PPC budget completely wrong — not from bad math, but from treating it like an expense rather than a growth investment. Our comprehensive guide reveals three proven budgeting methods, from revenue-based calculations to competitive intelligence approaches. Plus, the critical budget thresholds where PPC actually starts working for different SaaS growth stages.

👉 Get the full guide here.

7 Critical SaaS Landing Page Elements That Convert Visitors Into Paying Customers

After auditing hundreds of SaaS landing pages, we've identified the seven elements that consistently separate 2% conversion rates from 15%+ performance. From hero sections that speak to pain points to frictionless sign-up experiences, this breakdown shows exactly what makes visitors pull out their credit cards instead of bouncing.

👉 Discover more in the blog post here.

While you're manually compiling reports and scheduling posts, competitors are scaling with automation. Our curated list covers everything from HubSpot's all-in-one marketing hub to specialized tools like Clearbit for lead enrichment. Each tool includes real ROI insights from our work with companies like Mixpanel and ShipBob.

👉 Get the full list of 15 tools here.

October insights are just the beginning. Get tactical SaaS marketing strategies, budget optimization frameworks, and tool recommendations delivered monthly — straight from teams managing campaigns for companies like Mixpanel and originality.ai .

✅ Subscribe to the newsletter here.

Q4 execution separates winners from waiters. Whether you're optimizing existing campaigns or scaling new channels — October is when tactical execution matters beyond perfect strategy.

We work with SaaS and tech companies to:

• Calculate and optimize PPC budgets that align with your revenue goals.
• Build landing pages with proven conversion elements that transform traffic into pipeline.
• Audit and fix underperforming agency relationships with transparent, data-driven strategies.

📩 Book your October strategy session with us.