Aimers B2B Marketing Digest for SaaS & Tech - November 2025

Anastasiya Khvin

November 27, 2025

November usually feels like a sprint and a slowdown at the same time. Campaigns get heavier, budgets get tighter, and every marketer starts thinking about next year… while still trying to squeeze as much performance as possible out of this one.

So in this month’s digest, we pulled together the conversations that matter: platform shifts that will impact 2026, PPC changes you should adapt to now, and the practical frameworks we’ve been using with SaaS teams gearing up for Q1.

Grab a coffee—let's dive in 👇

Aimers Digest: What experts are discussing

💭 Charlie Hills published one of the clearest breakdowns of the LinkedIn algorithm we’ve seen this year. He explains how posts travel through the feed, why some content gets immediate traction and other posts sink fast, and which engagement patterns strengthen your visibility. A must-read if LinkedIn is a serious channel for your GTM.

👉 Read Charlie’s post.

💭 Hana Kobzová rounded up nine free PPC courses that are actually worth the time. From foundational SEM to more advanced topics, it’s a great way to sharpen skills without budget approvals or endless course hunting.

👉 Check the list.

💭 Aleksejus Podpruginas shared real data from Performance Max — and his rundown is refreshingly practical. He explains when PMax shines, when it wastes spend, and the levers marketers can still influence even with Google’s automation. If you’re running PMax for SaaS, his notes are gold.

👉 Explore Aleksejus’ breakdown.

💭 Eric Partaker reminds leadership teams that vanity metrics are still everywhere — and often at the center of reporting. He outlines which indicators CEOs obsess over (and shouldn’t), and the handful of metrics that truly predict growth, retention, and product-market fit. Great read for any marketer tired of “dashboard noise.”

👉 See Eric’s post.

💭 M. Aadil Ali 🔆 pulled together 15 LinkedIn updates coming in 2026, from feed behavior to ad units to how the platform wants creators to evolve. Some changes are subtle, others game-changing. If LinkedIn ads are in your mix, you’ll want to get ahead of these shifts rather than react to them later.

👉 View the updates.

This month on the Aimers blog, we focused on tools and tactics SaaS teams can apply right away — especially as planning cycles for 2026 are in full swing.

1. Best Conversion Rate Optimization Tools

We’ve tested dozens of CRO platforms, and pulled together the ones that consistently move the needle. From heatmap tools to form analytics to experimentation platforms — these are the tools that make traffic more valuable.

👉 Explore the tools.

2. How to Turn “Boring” Products Into Engaging Ads

Not every SaaS product is exciting… but every product has a story worth telling. In this post, Shlomo Genchin unpacks how to turn mundane features into ads that spark interest — with examples, angles, and visual approaches that consistently outperform.

👉 Read the full guide.

3. How to Combine SEO + PPC for SaaS Lead Gen

Organic and paid often run in separate lanes, when they should actually support each other. This guide shows how to align both channels to capture more high-intent leads, reduce CAC, and build a cleaner demand engine.

👉 See the blog post.

4. Best Marketing Automation Tools for SaaS 2025

If your team wants to scale without piling on headcount, automation can give you the breathing room. We reviewed the top tools for email, workflow management, segmentation, and lead nurturing — tailored specifically for SaaS.

👉 Check the list.

Every month, we send a curated breakdown of what’s actually working in SaaS marketing — from PPC strategies backed by real data, to emerging platform changes, to creative ideas you can steal immediately.

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