We offer comprehensive PPC management—from strategic planning to flawless execution and optimization, driving results at every step
Google Ads reach billions of users across the globe, providing access to potential customers regardless of their location or device.
You can target specific keywords related to your business, ensuring that your ads appear when users search for relevant terms.
Google Ads offers multiple ad formats including search ads, display ads, video ads, and more, allowing you to choose the format that best suits your goals and audience.
Use remarketing campaigns for targeting users who have previously interacted with your website or ads, increasing brand recall and conversion rates.
Target a specific audience based on enriched demographics, interests, and user behavior, ensuring your ads are seen by the right people.
Microsoft Ads is a less-competitive field and offers a lower CPC. Reach users across multiple devices, maximizing your campaign's reach.
Your ads can appear on the Bing Search Network, reaching millions of users who use Bing as their preferred search engine.
Microsoft Ads offer native advertising options that seamlessly integrate with the content that users are consuming, providing a non-disruptive advertising experience.
Let us help you choose the best platforms and strategies tailored to your goals and budget
Let’s Chat About Your Strategy
During our call, we'll discuss your business goals, target audience, and marketing objectives. We'll explore how we can assist you in achieving your desired results via paid search services, determine which ad platforms are best suited for you, and outline the next steps.
We will make a comprehensive audit of your website and Google Analytics, as well as existing advertising accounts. We will determine where your traffic comes from, what metrics could be optimized, and what channels are the best for your business.
Based on the insights gathered from the initial analysis and audit, we will craft a customized strategy tailored to your business needs in PPC marketing services. This strategy will outline the approach, goals, tactics, and timelines for your advertising campaigns.
Once the strategy is finalized, we will proceed with setting up your advertising campaigns across relevant platforms. We start with a testing period that allows us to find the most beneficial targeting options and audience insights. Next, we can focus on profitable segments to improve your KPIs.
We will regularly analyze the results of your advertising campaigns, including key metrics (CPC, CPA, ROI, etc.). Our PPC management services include daily check-ins, detailed weekly and monhtly reports to keep you informed about the performance and effectiveness of your campaigns.
After the first month of the campaign launch, you will get a strong foundation of a profitable advertising campaign ready for scaling. We will be able to test new ad formats and users to help bring your business to the next level.
Leave a request and we'll get back to you with a custom strategy
Let's TalkWe measure campaign success through key performance indicators (KPIs) that align with your business objectives. We track metrics such as click-through rates (CTRs), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and overall campaign ROI. This data allows us to optimize your campaigns and drive better results over time.
Our regular reports cover relevant metrics and insights to help you understand how your campaigns are performing. As an experienced PPC service provider, we utilize advanced tracking tools and conversion attribution models to give you a holistic view of your campaign's effectiveness and make data-driven decisions for optimization.
Most clients of our PPC consulting services see initial results immediately upon campaign launch, with optimal results achieved within 1–2 months. Timelines vary depending on business specifics and initial goals. We recommend a minimum of 1 month for comprehensive adjustments and fair assessment, with 2 months for consistently strong performance.
Here’s how our seasoned PPC management consultants would tackle this issue:
- Run keyword diagnosis report;
- Check ads in ad preview;
- Check negative keywords that can block ads;
- Analyze impression share stats;
- Change match type to a less strict one;
- Check location settings;
- Review bids & raise them;
- Change bidding strategy;
- Adjust budget;
- Add new keywords for testing.
As a pay per click advertising agency with ample exeprience in optimization of campaigns, we can recommend these two main options:
1. Manual CPC – a preferred initial strategy. We set bids manually at a keyword level, taking into account stats like Google's suggested bids, average position, search impression share, etc, and adjust to reach target cost per lead.
2. Target CPA – once we reach a target cost per lead and 30+ conversions, we can test Google's built-in automated strategy for 25% of traffic. Please note that to give machine learning algorithms enough data to make informed bidding decisions, you need at least 30 conversions in the past 30 days.
Based on our real-life experience with paid search services, here are some of the tactics that you can test:
- Decrease the cost per click
- Improve the Quality Score
- Optimize the bids
- Narrow targeting
- Bid adjustments and segmentation
- Improve the conversion rate
After gathering over a decade of hands-on experience in PPC consulting services, we've found that an optimal budget should allow for comprehensive testing, optimization, and reaching a broader audience – all aligned with your objectives of boosting sales and conversions. Therefore, our preliminary recommendation is at least $3,000 for the initial phase per one ad platform. In general, we work with various budgets starting from $3,000 to $1,000,000 per month.
As a PPC management consultant, we typically advise having several search campaigns: for keywords, brand-related, and competitor campaigns. Additionally, we always set up remarketing. It's also possible to launch other types of campaigns – for example, PMax, video campaigns on YouTube, and others.
We work with PPC campaigns on a daily basis – this is critical for budget preservation and optimization. Adjustments also depend on the types of campaigns. If they are on manual mode, changes are made daily. If campaigns run in automatic mode, changes are made approximately every 1–2 weeks, as algorithms require time for training, and constant changes disrupt them.
Yes, as it is crucial for achieving results and tracking lead conversions from paid s advertising. As a professional pay-per-click advertising agency, we will help integrate your CRM system with the advertising account, giving you a complete picture of all the data.
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