Blueprint Claims logo

Achieving 220% Conversion Growth in Competitive Market for Blueprint Claims

Quote shape

Their proactive and high-performing nature resulted in a progressive and long-term partnership. Aimers was open to new ideas and communicated well throughout the engagement, and internal stakeholders were impressed with the vendor's proactive approach.

Michael Zebold
Firm Partner

Blueprint Claims specializes in representing commercial and residential property owners with water, fire & smoke, roof leaks, plumbing leaks, mold, hurricane, hail, vandalism and more. Their licensed public adjusters have represented and settled thousands of property insurance claims on behalf of property owners. The company's diligent representation and claims management strategies provide their property loss clients with the opportunity to maximize the benefits of their insurance coverage in an efficient and proactive manner. Blueprint Claims can assist property owners with claims in most U.S. states. Blueprint Claims continues to expand into several regions of the U.S. and abroad.

220%

increase in conversions

+52%

increase in Conversion Rate

Challenge

Colorful shapes

The main challenge was to scale the budget by 3 times while keeping the CPA within the KPIs in a highly competitive market. It was essential to scale ad activity smoothly and gradually, because with a sharp increase in budget, algorithms need to relearn and, as often happens, they start spending budget more aggressively and the effectiveness of campaigns drops.

Contact our team for a free audit of your ad accounts – no strings attached

Get In Touch

Solution

Orange shapes

The team developed a comprehensive strategy that included a wide variety of activities designed to maximize results in a highly competitive market.

The work included:

  • Managing 111 ad campaigns across Google Ads and Microsoft Ads.
  • Active testing of automated bidding strategies to find the most effective in terms of lead generation.
  • Building and launching PMax campaigns in Google Ads.
  • Building and launching the Call Only campaigns in Google Ads.
  • Active monitoring and optimization of the advertising campaigns.
  • Regular budget reallocation toward more effective campaigns.
  • Analysis and updating of the ad copy on a regular basis.
  • Advising the client on creating effective landing pages.

Results

Colorful shapes

Results

The team met the initial project goals and significantly increased the amount of conversions controlling the CPA with a 3x increased budget.

A graph that shows an increase in the amout of conversions
A graph that shows an increase in the amout of conversions

The key accomplishments included:

  • Conversions +220%
  • Сonv.Rate +52%
  • CPA +16%
  • Cost +271%

Download Case Study

Explore More Success Stories

How PPC + CRO Decreased Unqualified Leads by 57% for Upper Hand
While Upper Hand’s paid ads were driving strong traffic, we noticed an opportunity to further improve lead quality by optimizing the landing page experience.
Results
57%

reduction in unqualified leads

Read Full Case Study
SaaS
CRO
B2B
Achieving an Impressive 160% Customer Boost for CrowdSync
CrowdSync, a company specializing in event technology solutions, sought to significantly increase its customer base.
Results
68.57%

increase in the number of leads

-42.71%

decrease in the Cost per Lead

Read Full Case Study
B2B
Google
Optimizing Landing Pages for Originality.AI
Our client, Originality.AI—a tool for AI detection, plagiarism checking, and fact verification—approached us to optimize their landing pages to increase the sign-up conversion rate.
Results
148%

plagiarism Checker Page conversion rate increase

47%

homepage conversion rate increase

Read Full Case Study
B2C
SaaS
CRO
Driving Conversion Rate Up for Upper Hand
Upper Hand, a SaaS platform for sports and fitness management, aimed to increase its conversion rate through paid advertising.
Results
345%

increase in conversions

50%

decrease in cost per MQL

Read Full Case Study
B2B
Facebook
Google
SaaS

Let’s Discuss How We Can Drive Your Business Success

Book a Call
We use cookies to improve your experience on our website. By clicking “Accept all’, you agree to the use of all cookies. More information