How We Grew Conversions by 199% for PB Services
The fantastic quality of the service. Would recommend it to anyone looking for an honest, well-organized and reasonably priced company for digital marketing outsourcing. The team has made a considerable effort to study the needs of our company in detail and designed the campaigns accordingly. The results are beyond expectations. Well done!
PB Services, a company based in Georgia, offers comprehensive support to private individuals and legal entities across governmental, banking, tax, legal, and real estate services. PB Services team of professionals includes experts in the disciplines of company formation, taxation, finance, law and international business.
The main goal was to optimize the client's existing Google Ads account to create a profitable lead generation channel that would grow conversions and drive more form submissions and Calendly bookings.
increase in conversions
decrease in cost per conversion
Challenge
- Challenge #1: Set up correct conversion tracking for Google Ads and Google Analytics accounts.
- Challenge #2: Reach both Russian and English-speaking audiences.
- Challenge #3: Expand geographic reach and test different target locations.
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- Solution #1: The PB services website has many forms that require proper tracking. We made sure to configure macro and micro conversion goals for each form so that we can measure the effectiveness of the website.
- Solution #2: We researched and created a list of keywords in two languages based on their search volume in different regions. We also created ads in two languages and grouped them according to best practices, to ensure relevance and quality. It was important to divide the ad groups not only by language, but also by the company's services, as the range is broad. The team prepared several ad copy options and ran A/B tests to find out the best-performing assets.
- Solution #3: To better manage bids and costs, we tested different target locations in separate ad campaigns. Analyzing the statistics and getting client’s feedback on leads quality, we managed the list of countries, excluding the ones that drove irrelevant traffic.
Results
Over the past 12 months, the conversions grew by +119,5% while the cost per conversion decreased by 36,3%.
We set the KPIs at the project's outset, and we have consistently met them throughout our collaboration. Having these goals in mind, the team was able to optimize the campaigns effectively and scale the account by testing new ad campaign types and target locations. As a result, we built a trusting relationship with the client. And we were provided the opportunity to increase the monthly PPC budget.
We also appreciate the client's cooperation in applying our recommendations and improving the landing pages to ensure a good user experience.
We take pride in the results we have achieved together! Look forward to continuing our partnership and exploring new opportunities for growth.
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