Achieving an Impressive 160% Customer Boost for CrowdSync
Aimers has been instrumental in building our Adwords campaigns and successfuly iterating to improve our conversions. We've had a 20-30% increase in qualified leads since we started working with Aimers. The communications and reporting has been amazing and allowed us to see how campaigns are being executed and iterated upon.
CrowdSync specializes in event technology, enhancing live experiences with LED wristbands and wearables. By combining innovative technology with live event production expertise, they create unforgettable and engaging interactions, making attendees part of the show.
increase in the number of leads
decrease in the Cost per Lead
Challenge
The challenge was to increase the number of leads, not sacrificing their quality, and raise the ROAS. Aimers has collaborated with CrowdSync since February ‘24, consistently optimizing ad account and testing various strategies. We steadily increased the ROAS, starting from a goal of 100% and aiming even higher each time. We also learned more about the lead qualification process at CrowdSync.
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- Best performing keywords campaign launch
We analyzed all campaigns' performance and allocated the best keywords (that brought in leads at a suitable price) into a separate campaign with a higher budget. This campaign contained only generic keywords, without brand or competitor ones. We periodically reviewed keyword data: we added new keywords to this campaign, and removed non-performing ones to a campaign with a lower budget.
- Launched a test of a new standalone landing page for PPC
We agreed to create a separate landing page for CrowdSync's paid ads campaigns that was optimized for conversions. We shared our recommendations for this page. The main idea being: there should be no option to navigate away from this page. All links in the header should be anchor links leading to different sections on the same page.We started the test via an experiment, the budget allocation was 50/50. We have created an experiment for each campaign — this way, it was easier to analyze and compare the performance. Also, we added specific UTM tags to the new landing page.The page showed good results. Additionally, with this page we could rely more on the conversion tracking. This led to the decision to roll out this page for all ads on October the 4th.
- Budget increase
In the meantime, it’s been decided to test a bigger budget, so our budget went up by 20%.
Results
We analyzed the results based on HubSpot leads. To create a comparison, we took the period before we launched all September tests and after: 30 days before 6th of September and 30 days after 5th of October.
- The number of leads increased by +68.57%
- The CPL decreased by -42.71%
- The number of customers increased by +160%
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