- Best performing keywords campaign launch
We analyzed all campaigns' performance and allocated the best keywords (that brought in leads at a suitable price) into a separate campaign with a higher budget. This campaign contained only generic keywords, without brand or competitor ones. We periodically reviewed keyword data: we added new keywords to this campaign, and removed non-performing ones to a campaign with a lower budget.
- Launched a test of a new standalone landing page for PPC
We agreed to create a separate landing page for CrowdSync's paid ads campaigns that was optimized for conversions. We shared our recommendations for this page. The main idea being: there should be no option to navigate away from this page. All links in the header should be anchor links leading to different sections on the same page.We started the test via an experiment, the budget allocation was 50/50. We have created an experiment for each campaign — this way, it was easier to analyze and compare the performance. Also, we added specific UTM tags to the new landing page.The page showed good results. Additionally, with this page we could rely more on the conversion tracking. This led to the decision to roll out this page for all ads on October the 4th.
In the meantime, it’s been decided to test a bigger budget, so our budget went up by 20%.