How Our Creative Service Drove Up to 56% More Conversions at a Lower CPA

We have been working with DentalSave for over 7 years, managing PPC campaigns across multiple platforms and handling CRO for the entire website.

A key driver of campaign performance, especially on social platforms, has always been creatives. For a long time, we worked with assets provided by the client; however, over time, we encountered a few challenges:

• Creative updates: While new creatives were regularly provided, updates based on performance insights were sometimes delayed due to the client’s busy schedule. This made it harder to keep campaigns fresh, avoid ad fatigue, and maintain stable performance.
• Speed of adaptation: As the market evolved and competition increased, creatives were not always updated quickly enough. Over time, some messaging and visuals became less relevant for specific audiences.
• Audience-specific creatives: DentalSave serves multiple customer segments, each requiring tailored messaging. However, the client’s team didn’t always have the capacity to produce enough variations, which limited how effectively we could engage each audience.
• Cross-channel consistency: Keeping a consistent brand and messaging across platforms while adapting creatives for different audiences wasn’t always easy, which sometimes led to inconsistencies across channels.
• Data-driven execution: Since creatives were developed outside the Aimers team, performance insights weren’t always fully reflected in new assets. As a result, key learnings such as top-performing messaging weren’t consistently carried into the creative process.

These insights led us to rethink the creative production process and move toward a more flexible, integrated approach better aligned with campaign performance.

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