What to Expect from a SaaS PPC Agency
December 13, 2023
When you are responsible for marketing for a SaaS business, there are many different channels to consider.
There’s social media, email marketing, search engine optimization… the list goes on!
Pay-per-click advertising, or PPC, is a brilliant way to direct people who are ready to buy to your website, as well as nurture prospective customers.
However, it’s vital to get your PPC campaigns right; otherwise you could spend money targeting the wrong people.
If you’ve ever wondered what to expect from outsourcing your PPC, join us as we look at the benefits. Plus, we’ll share our three top tips for finding the perfect SaaS PPC agency to work alongside.
The Benefits of Using a SaaS PPC Agency
According to Semrush, over 30% of small or medium-sized businesses outsource their paid advertising. This makes it the marketing service most likely to be handled by a third-party agency.
Here are some benefits of outsourcing your PPC to an agency, freelancer, or consultant:
- They save you time. PPC can be time-consuming. Not only do you have to choose the right campaign type, you need to write ad copy, create assets, and tweak your ads regularly to get the best financial return. By outsourcing this work to the experts, you can reclaim your valuable time and focus on growing your SaaS business
- They save you money. While you do have to pay to use the services of an agency, the agency’s number one aim is to ensure you get a healthy return on ad spend. A PPC agency will work hard to maximize your revenue and reduce your cost per click. Plus, an agency is more affordable than hiring in-house, as you don’t have to pay pensions, benefits, and holidays!
- They stay on top of the latest trends. The PPC landscape is constantly changing and evolving. For example, Google Ads has made many changes to how Performance Max campaigns operate this year. An agency will keep up to date with all the latest developments, so you don’t have to. Not only this, but they can apply what they learn from other clients to your business, giving you the edge over your competitors
- They have access to advanced and enterprise tools. There are lots of great PPC tools out there that provide additional insights and use data to boost your conversions, like Semrush, AdEspresso, and Adalysis. PPC agencies will use these tools to optimize your campaigns. This saves you more money as you don’t have to buy them yourself
- They scale as you do. As your SaaS business grows, using an agency means you can effortlessly ramp up your PPC campaigns to match your evolving requirements. Whether you need additional short-term support for a one-off campaign or branch out into new and exciting advertising channels like Reddit Ads, a good agency will support you.
What to Look Out for When Finding a PPC Agency to Work With
There are a lot of different PPC agencies out there. Type “PPC agencies specializing in SaaS” into Google, and you’ll see over a million results!
While it might be tempting to choose the first agency you see, it pays to do your research.
Here are some top tips for finding the right agency for your needs.
1. Make Sure Your Values Align
77% of customers gravitate towards businesses that share their values, and the same logic applies to the companies you work alongside too!
It’s important to work with a company that shares the same values as you do. For example, if you prefer a formalized approach to PPC and digital marketing, you may find working with an agency that is more casual in its approach frustrating.
An agency that recognizes your needs is more likely to understand your goals and deliver the results you want.
Take a look at PPC agency websites and social media profiles to get a feel for what they believe in. And of course, if you have any questions, don’t be afraid to send them over; a great agency will be more than happy to help!
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Get In Touch2. Look for an Agency That Specializes in SaaS
It’s vital to work with a company with experience in SaaS as they will understand your unique challenges and goals, as well as the pain points your customers experience.
Here’s an example. As many SaaS businesses offer subscriptions to customers, long-term customer retention is essential. A PPC agency that focuses on SaaS will understand how to nurture customers, encourage advocacy, and focus on metrics like customer lifetime value.
Take a look at an agency’s case studies to find out more about the clients they work with and how they help them achieve their goals.
For example, we assisted Mixpanel, a leading SaaS analytics platform, in generating 164% more leads while also reducing the cost per lead by 67%.
3. Check out Customer Reviews
It’s all very well for an agency to tell you they’re fantastic at PPC, but listening to the clients they work with is critical. Looking at reviews can help you identify the pros and cons of working with a specific provider, as well as help you see if they’d be an excellent cultural fit.
Websites you can get feedback from include:
- Social media (for example, Facebook)
- Clutch
- Yell
- G2
- Goodfirms
- Trustpilot
(You can check out our reviews on Goodfirms, Clutch, and G2!)
Takeaways
Aimers: Your PPC Agency of Choice
Choosing a SaaS PPC agency to work with can feel like a challenge. However, spend time finding the right agency, and you’re one step closer to fantastic results!
We specialize in PPC for SaaS businesses at Aimers, helping them build, manage, and optimize campaigns across Google Ads and Microsoft Advertising. With our team of experts, you’ll see increased brand awareness, more targeted traffic, and best of all, a solid return on your initial investment.
Why not create your free marketing plan today? Just answer a couple of questions, and we’ll show you how to use PPC to transform the way you do marketing.
Denis shares strategic expertise and forward-thinking approaches on driving brand growth and optimizing marketing efforts, leveraging his extensive experience.