Digitalization of Offline Business During COVID

Silicon Valley Innovation Center (SVIC) is a technology-powered education and research center of Fortune 2000 companies’ top executives and board directors connecting them to Silicon Valley and helping take full advantage of the new technological revolution. They offer corporate training from Silicon Valley’s top companies and leading experts, industry research, expert consulting, and online education.

Challenge

Aimers has been engaging with SVIC for 2 years already. Initially, SVIC offered offline individual and group programs for executives to share their knowledge and learn more about digital transformation: networking combined with education. At the beginning of our relationship, Aimers helped SVIC with Google Ads lead generation for their growth programs.

Then in March-April 2020 as the world was gradually getting locked down, the SVIC management team realized that the current business model was not going to survive due to the COVID restrictions: prohibited traveling to/within the USA and gathering limits. The business model was focused on offline meetings and tours that obviously became impossible. SVIC saw a critical need in business transformation to the digital world and was looking for cost-efficient decisive measures.

Project Roadmap

Market analysis and search for new opportunities

  • SWOT analysis
  • Competitor research
  • Target audience evaluation and adjustment
  • Identifying profitable segments and directions

New website and service launch

  • Website copy evaluation
  • Conversion tracking setup
  • Brand awareness enhancement
  • Conversion rate optimization
  • Online education course creation: CDP, ADTP, DTP
  • Sales funnel adjustment

Facebook and LinkedIn Ads CDP and ADTP campaign test

  • CDP and ADTP campaigns relaunch and modification on Facebook Ads
  • Improved geo targeting by focusing on tier-1 countries
  • Improved lead quality by enhanced geo targeting
  • Adjusted bids and optimized marketing budget
  • Decreased CPL by 44% with the same number of leads generated

LinkedIn Ads DTP campaign launch and optimization

  • Tested new segments and audience insight
  • Evaluated ad copies
  • Improved lead quality
  • Enhanced lead nurturing workflow

Results

  • 3 new services and programs introduced and promoted
  • 44% decreased CPL with the same number of leads generated
  • 812,7% established ROI

Testimonial