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How We Boosted Paid Subscriptions by 90% and Cut Costs by 49% for an AI Tool for SEO [NDA]
In accordance with a non-disclosure agreement, we are unable to reveal the client's name or brand. However, the results speak for themselves.
The AI service for SEO content generation [NDA] is a cutting-edge SaaS platform leveraging artificial intelligence to enhance SEO content creation and optimization. The platform provides users with tools to improve their content strategy, ensuring better visibility and ranking on search engines.
decrease in cost per sign-up
increase in paid subscriptions
Challenge
While managing Google Ads in-house, the client faced challenges in optimizing their campaigns for profitability. Their existing Google Ads account was active, but not efficiently structured or delivering satisfactory value. Previous attempts to explore other advertising channels, like Twitter, also did not yield the desired results. The primary goal of the client was to optimize the Google Ads account to generate profitable leads, increase sign-ups, and boost paid subscriptions.
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We adopted a comprehensive, data-driven approach to tackle these challenges, beginning with in-depth data analysis and market research. The aim was to understand traffic sources, identify optimization opportunities, and pinpoint the most beneficial segments for the client.
Conversion Tracking Setup
We implemented advanced conversion tracking, utilizing AI tools to establish a Build-Measure-Learn cycle. This setup ensured precise measurement of campaign performance and facilitated continuous improvement.
Account Restructuring and Strategy Development
Our team overhauled the SEO tool’s [NDA] Google Ads account by:
- Revising ad materials, including ad texts and keywords.
- Testing various keyword groups to find the most effective combinations.
- Restructuring search campaigns to isolate the most effective keyword groups, geographical locations, and devices, reallocating the budget to high-performing areas.
- Testing different bidding strategies (Maximize Clicks, Maximize Conversions) and adjusting bids accordingly.
- Disabling ineffective keywords and excluding irrelevant search terms by adding negative keywords.
- Refining ad copy, removing underperforming headlines and descriptions, and reviewing ad extensions.
- Launching Performance Max campaigns.
- Initiating competitor search campaigns.
- Testing and optimizing updated landing pages to improve conversion rates (CRO).
Optimizing Landing Page for Conversions
To deeply understand the target audience of our client, we adhered to a user-centered approach, focusing on:
- Analysis of the Target Audience. We conducted an analysis to identify the demographic characteristics, preferences, and behaviors of potential users.
- Pain Points. We pinpointed specific challenges and frustrations users faced with existing solutions.
- Needs Assessment. We evaluated the essential needs and expectations of users to ensure the landing page addressed these effectively.
- Key Content Identification. We identified the most impactful content that resonates with the target audience, to ensure high engagement on the landing page.
In addition to these user-focused strategies, we performed a thorough analysis of the client's existing website alongside a competitor analysis. This provided a benchmark and highlighted areas for enhancement, culminating in a detailed report with actionable recommendations.
We also integrated Clarity software to capture real-time user behavior data on the existing website. Tools like Heatmaps, Scrollmaps, and session Recordings were instrumental in gathering insights that informed the design and optimization of the new landing page. This data-driven approach helped in continuously refining user interactions and boosting the conversion rates.
Results
Our strategic overhaul of this SaaS tool’s [NDA] Google Ads campaigns and landing page optimization delivered remarkable improvements in performance and efficiency. By implementing a meticulous, data-driven approach, we achieved the following key milestones:
Cost per Sign-Up decreased by 25%
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90% increase in Paid Subscriptions and 49% reduction of the cost per paid subscription (March vs. April).
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Customer conversion rate increased by 89% (March vs. April).
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Landing page started converting at 8.04%. We developed the landing page in two color schemes and four different main block variations for the client. Within a month, this landing page showed a conversion rate of 8.04%, which is an excellent result.
Conclusion
Our partnership with this SaaS business [NDA] in SEO testifies to the power of strategic insight and innovative thinking. By embracing a thorough, data-driven approach and reimagining both Google Ads strategy and landing page design, we have not only met, but exceeded our goals.
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