Aimers B2B Marketing Digest for SaaS & Tech - May 2025

You made it to Q2! And if May felt like a blur of campaign tweaks, landing page tests, and AI experiments — you're not alone. This month’s digest is here to help you reset, refocus, and make smarter marketing moves.

We’ve pulled together sharp takes from top marketers, practical Aimers tips from our most recent campaigns, and a roundup of AI tools that can save your email strategy (and your sanity). Let’s get into it.

20,000 event signups — no paid spend

Tim Soulo breaks down how Ahrefs drove 20K+ webinar registrations with zero ad dollars. The key? Smart collaboration, clear value props, and creating a landing page that actually did the selling. Organic growth still works — if you work smart.

👉 Read Tim’s playbook.

Stop over-targeting “decision makers”

Jonathan Bland challenges a popular B2B myth: that only C-levels buy. His post reminds us that influence lives across the org chart — and that effective campaigns often start by enabling internal champions, not skipping straight to the CFO.

👉 See Jonathan’s perspective.

Reddit Ads for B2B businesses

Adam Holmgren shares a breakdown of his success using Reddit Ads to reach SaaS buyers. High intent, lower CPCs, niche targeting — if your audience lives in forums, it’s worth a test. Explore Adam’s results.

GTM chaos is not a red flag

Maja Voje flips the script: if your go-to-market motion feels messy, that’s okay. In fact, it’s often a sign you’re iterating fast, learning, and adapting to what actually works.

👉 Read the full post.

$400K revenue from 1 playbook

Another gem from Maja — she shares how one team generated $400K+ ARR by deeply understanding their ICP and building a narrow, repeatable outbound playbook. The lesson? Small bets with high clarity > scattershot tactics. Read Maja’s thread.

From 1.6% to 10.7% conversion — just by fixing the layout

Silvio Perez shows how a poor-performing landing page was completely transformed by simplifying the layout, focusing on CTA clarity, and removing distractions. The jump in conversion rate speaks for itself. View Silvio’s post.

Three SaaS strategies that actually work

Oren Greenberg shares no-fluff strategies that still move the needle: long-term remarketing, outcome-led positioning, and performance storytelling. Simple, but overlooked. Read Oren’s piece.

Ad copy that actually drives clicks (and doesn’t feel like ad copy)

B2B buyers have high BS detectors. So your paid search ad copy has to do more than check a box — it needs to connect, persuade, and direct action. We’ve outlined the most effective formats, frameworks, and messaging angles.

👉 Read the full post.

The Landing Page Matters More Than the Ad

If you’re losing leads post-click, the ad probably isn’t the problem — the landing page is. In our new guide, we break down everything we’ve learned building high-converting landing pages for SaaS clients.

👉 Read the full post.

Why your PPC conversions are lower than they should be

PPC traffic is only half the game — converting that traffic is where the ROI lives. In our latest guide, we walk through how to optimize your conversion rate with better page alignment, testing strategy, and intent matching. Check out the full post.

Email isn’t dead — but manual email marketing kind of is. In this post, we share the 10 best AI tools changing how SaaS marketers write, automate, and optimize email campaigns. From writing subject lines to predicting unsubscribe risk, these startups are doing real work:

• Tools like Smartwriter and Copy.ai that help you write cold emails faster
• Platforms like Mutiny that personalize at scale
• Analytics-focused tools like Rasa.io for newsletter optimization

This isn’t another AI hype piece. It’s a field-tested list of tools that can help you:

• Boost open and click rates
• Save hours on repetitive work
• Create more targeted, relevant sequences

👉 Read the full post with all the tools.

Your traffic is valuable. We make sure it converts.

At Aimers, we specialize in helping SaaS and tech companies turn clicks into qualified leads through:

• High-performance PPC campaigns
• Custom-built, conversion-focused landing pages
• Strategic CRO aligned with funnel stages

Let’s cut the waste and double down on what works. Book your intro call 📩