Startup Gains 670k+ Users Through PPC

Across the board, Aimers standard of service is second to none. The updates from Alena, Yuri and the team are regular, clear, comprehensive and impeccably professional. But most of all, they take our business and goals very seriously. Out of any agency we've ever worked with, Aimers feel like an integrated part of our own team — a highly competent group of experts we can depend on & trust to deliver results integral to our business' success.

Lewis Foster

CEO & Co-Founder

Uppbeat is a pioneering, free music platform for YouTubers and content creators that guarantees no YouTube copyright issues or demonetization of content. Headquartered in Leeds, UK, Uppbeat launched in 2021 with a curated catalog of top beatmakers and indie artists. It’s intent on becoming the world’s go-to resource for creators seeking high-quality music for their content.

670k+

new users from PPC

countries tested

Challenge

Uppbeat was a brand-new platform that needed to inform the multi-million and competitive market of video content creators about their service and create a base of regular users of the platform.

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Solution

At the Growth Stage

Conducted research on location features before campaigns launch
Divided keywords by the main directions of Uppbeat services and launched campaigns for a few new locations each month. At the same time we carefully managed cost per acquisition and met the KPIs
Tested different types of campaigns (search, display, video,discovery, PMax), audiences, placements to find the best ones for reaching Uppbeat's target audience
Ran seasonal campaigns to provide users with the most relevant music for their holiday content
Analyzed location performance and profitability
Reached the Brand awareness level that increased and drove organic traffic flow
Reached the very low CPC and improved the CTR by translating our ads and keywords from English into native languages of targeted locations (can’t share exact numbers)
Prepared detailed forecast of growth for each next month

At the Medium Profitability Stage

Reduced costs on non-profitable locations and campaign types
Achieved goal CPA based on customer lifetime value
Implemented eCommerce tracking for key conversions

At the Steady Profitability Stage

Enhanced campaigns in best locations while maintaining the CPA
Protected Brand terms in non-priority locations
Increased the number of paid subscriptions by almost 2x in a few months
Migrated from UA to GA4

Results

Developed a scalable and adaptable account structure
Implemented accurate website tracking
generated 674,000 users from PPC and tested 30 countries, increasing profitability in 2 years
Boosted campaigns in the best locations to generate free and paid users while maintaining brand awareness in other locations