Startup Gains 670k+ Users Through PPC
Across the board, Aimers standard of service is second to none. The updates from Alena, Yuri and the team are regular, clear, comprehensive and impeccably professional. But most of all, they take our business and goals very seriously. Out of any agency we've ever worked with, Aimers feel like an integrated part of our own team — a highly competent group of experts we can depend on & trust to deliver results integral to our business' success.
Uppbeat is a pioneering, free music platform for YouTubers and content creators that guarantees no YouTube copyright issues or demonetization of content. Headquartered in Leeds, UK, Uppbeat launched in 2021 with a curated catalog of top beatmakers and indie artists. It’s intent on becoming the world’s go-to resource for creators seeking high-quality music for their content.
new users from PPC
countries tested
Challenge
Uppbeat was a brand-new platform that needed to inform the multi-million and competitive market of video content creators about their service and create a base of regular users of the platform.
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At the Growth Stage
- Conducted research on location features before campaigns launch
- Divided keywords by the main directions of Uppbeat services and launched campaigns for a few new locations each month. At the same time we carefully managed cost per acquisition and met the KPIs
- Tested different types of campaigns (search, display, video,discovery, PMax), audiences, placements to find the best ones for reaching Uppbeat's target audience
- Ran seasonal campaigns to provide users with the most relevant music for their holiday content
- Analyzed location performance and profitability
- Reached the Brand awareness level that increased and drove organic traffic flow
- Reached the very low CPC and improved the CTR by translating our ads and keywords from English into native languages of targeted locations (can’t share exact numbers)
- Prepared detailed forecast of growth for each next month
At the Medium Profitability Stage
- Reduced costs on non-profitable locations and campaign types
- Achieved goal CPA based on customer lifetime value
- Implemented eCommerce tracking for key conversions
At the Steady Profitability Stage
- Enhanced campaigns in best locations while maintaining the CPA
- Protected Brand terms in non-priority locations
- Increased the number of paid subscriptions by almost 2x in a few months
- Migrated from UA to GA4
Results
- Developed a scalable and adaptable account structure
- Implemented accurate website tracking
- generated 674,000 users from PPC and tested 30 countries, increasing profitability in 2 years
- Boosted campaigns in the best locations to generate free and paid users while maintaining brand awareness in other locations
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