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From a Young Startup to the Well-known Brand with 670k+ New Users from PPC
Lewis Foster
CEO & Co-Founder
Uppbeat is a pioneering, free music platform for YouTubers and content creators that guarantees no YouTube copyright issues or demonetization of content. Headquartered in Leeds, UK, Uppbeat launched in 2021 with a curated catalog of top beatmakers and indie artists. It’s intent on becoming the world’s go-to resource for creators seeking high-quality music for their content.
670k+
new users from PPC
30
countries tested
Challenge
Uppbeat was a brand-new platform that needed to inform the multi-million and competitive market of video content creators about their service and create a base of regular users of the platform.
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Get StartedSolution
At the Growth Stage
- Conducted research on location features before campaigns launch
- Divided keywords by the main directions of Uppbeat services and launched campaigns for a few new locations each month. At the same time we carefully managed cost per acquisition and met the KPIs
- Tested different types of campaigns (search, display, video,discovery, PMax), audiences, placements to find the best ones for reaching Uppbeat's target audience
- Ran seasonal campaigns to provide users with the most relevant music for their holiday content
- Analyzed location performance and profitability
- Reached the Brand awareness level that increased and drove organic traffic flow
- Reached the very low CPC and improved the CTR by translating our ads and keywords from English into native languages of targeted locations (can’t share exact numbers)
- Prepared detailed forecast of growth for each next month
At the Medium Profitability Stage
- Reduced costs on non-profitable locations and campaign types
- Achieved goal CPA based on customer lifetime value
- Implemented eCommerce tracking for key conversions
At the Steady Profitability Stage
- Enhanced campaigns in best locations while maintaining the CPA
- Protected Brand terms in non-priority locations
- Increased the number of paid subscriptions by almost 2x in a few months
- Migrated from UA to GA4
Results
- Developed a scalable and adaptable account structure
- Implemented accurate website tracking
- generated 674,000 users from PPC and tested 30 countries, increasing profitability in 2 years
- Boosted campaigns in the best locations to generate free and paid users while maintaining brand awareness in other locations
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